Michelle Caers, Chief Customer Officer for Learnhub shares with listeners the evolving role of digital recruitment of Indian students. Many factors are contributing to a skyrocketing need for effective digital marketing for Indian international student recruitment.

Our guest Charles Schwartz, Assistant Director of Undergraduate Admissions at the University of Cincinnati joins Intead’s co-founder Michael Waxman-Lenz in a discussion about the university’s international student recruitment in the Indian market.

Michael Goldberg*, Weatherhead School of Management (Case Western Reserve University) adjunct professor and partner at Bridge Investment Fund joins Intead founder Michael Waxman-Lenz in a conversation about the emerging Vietnamese market, how academic institutions can position themselves within this market and insights gained from Mr. Goldberg’s recent six month Fulbright Fellowship experience in Vietnam.

Ms. Hien Dao is a U.S.-educated native of Vietnam and CEO and founder of Golden Path Academics. She talks about the recruiting environment for U.S. universities in Vietnam.

International payment verification and transfers

Matt Collins, Global Director of Applications and Partner Marketing at Microsoft, discusses the importance of creating a mobile first experience. Given the influence and prevalence of mobile channels for internet usage, marketers need to pay careful attention to crafting a mobile first approach.

Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, discusses brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on how these fields relate to higher education.

Julio Ronchetti, President of FPP EDUMedia explains the evolution of his company from the early days of the Internet boom to becoming one of the key players in international student recruitment. While on the surface (international) student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today.

Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) covers the top ten most important points to understand about fraud in international higher education. Think of this as CSI.edu.

Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA speaks candidly about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.