The Zinch co-founder describes important steps American universities can take to attract Chinese students. In general, it is important to understand how your particular university brand is perceived in China

English as Second Language (ESL) programs are a key building block for the internationalization efforts of many U.S. campuses. There are several different organizational and business models available to establish and manage ESL programs. Paul Hoffman, Assistant Vice President at Fresno State University, is a highly experienced university executive who has first-hand experience in setting up and managing ESL programs. He discusses with Michael Waxman-Lenz the advantages and disadvantages of internal versus third party ESL programs. What are the key elements to prioritize and choose the appropriate solution for your university? The factors discussed range from the investment needs, academic control and recruiting operation. Paul Hoffman describes the success of managing ESL programs and how these programs can contribute and further enhance international student enrollment. Furthermore, he describes conditional admissions for ESL students as a widespread accepted trend.

Explanation of the Chinese high school system and recommendations to U.S. colleges how to broaden their student recruitment activities.

Foundation programs prepare international students for the academic work at U.S. universities in the United States.

When transferring from one school to another school within the United States, you must carefully follow certain procedures to maintain lawful F-1 or J-1 status. For high school, undergraduate, and graduate students alike, if you are currently attending school in the U.S. and plan to attend a new school, you will likely need to request the transfer of your SEVIS record.

Dr. Philomena Mantella, Senior Vice President of Enrollment Management and Student Life at Northeastern University explains the remarkable success of international student recruitment at Northeastern. Increasing their international student population from 3000 to 7000 students in four years, Northeastern is an enviable position. Dr. Mantella helps listeners to understand the building blocks of Northeastern’s prosperity.

Sidney Lejfer, co-founder and president of Harvest Solutions, explains the basics of CRM systems, why they are important for the international education sector and how they can best be implemented.

Kurt Holstein, retired cofounder of Rosetta Marketing and current founder of Azoic Ventures shares his deep expertise of digital marketing, noting the development of the field, the current state of affairs and projections on digital marketing trends of the future.

Clay Hensley, Director of International Strategy and Relationships at the College Board shares the expansion of services provided by the College Board for international students and institutions seeking to recruit them. The sophisticated data collection and analytics used by the College Board show the powerful affect of technology on higher education.

Jennifer Frankel, Director of Financial Services for Envisage International, shares the ways in which her company is helping to connect international students with financing options. Now more than ever international students seek tools to finance their study abroad.