IntegratED With Jamie Palmer - A podcast for online entrepreneurs

Steven Greene joined us on the OMG show today to talk all about his experience as an entrepreneur!

Steven is a full time educator who also runs an education and tutoring company. Steven went to college in the early eighties and got his teaching certificate. He was high school teacher, middle school teacher, and eventually a college professor. Steven left his position as a professor to become a stay at home parent. As technology advanced, Steven came to the realization that becoming an online tutor and starting a business was becoming a reality. Steven has taken tutoring, which was once a remote business model, and is expanding it globally. His main passions are helping people reach their goals, set goals, and try to maximize their education. He is also an author, who’s book (maximum education) aims to give people the tools necessary to help themselves.

Steven is a wealth of knowledge, having been teaching for over four decades of time! He discusses with us many great tricks and tips for how your child can maximize their full potential in school, as well as discuss with us where he sees the future of education going! 

Website: https://makethegrade.net

Maximum Education Book: https://www.amazon.com/Maximum-Education

Facebook: https://www.facebook.com/mtgrAde/

Instagram: https://www.instagram.com/makethegrade/

Twitter: https://twitter.com/makethegrade?lang=en

In today’s podcast, I’m going to share with you all about my 2020 marketing predictions and trends. The digital marketing world is ever-changing and given the fact that this is an election year, I always feel the election has an impact in the online marketing world

INSTAGRAM STORIES 2020 Marketing Trends

Instagram stories aren’t going away, 68% of people are using stories three-plus times a week and 63% of those people continue to use stories more. What that says to me is get comfortable on Instagram Stories. one thing to be mindful of is most people do not listen with the sound on. It is worth the effort to take the time to put the text on the story, hashtags, and relevant gifs.

Create Quality Content

One of the principles that my team and I are really focusing on this year is to create less content but create content that is exceptionally well. My commitment is to do less but whatever I commit to doing, do it exceptionally well and optimizing that piece of content exceptionally well. One of the ways in which I am managing content and being able to manage stories and all of the different trends that are happening in 2020 is introducing an editorial calendar into my process. This is helping me organize my content, social media and what I am posting on what days. It is allowing me to keep the themes consistent with the macro content I am creating.

AUDIO & Podcasting Marketing Trends

Consuming Audio content is not going away and it is only continuing to grow in popularity. So if you haven’t started a podcast or you aren’t committed to creating audio content it might be time to consider it. Especially with all of the Amazon Alexa enabled devices.

Google Search and Youtube Marketing Trends

YouTube is the second largest search engine after Google so I am really committed to growing my YouTube channel. Part of the reason why I’m introducing an editorial calendar is that I am committed to making three pieces of Macro content per week:  two podcasts and one YouTube.  Google is changing the way in which they do their search engine algorithm when it comes to getting found in 2020 marketing trends.

When I’m doing this research about marketing trends, I always look at what different industries are doing and what is working and what is not. With Google changing their algorithm again, I looked at what historically worked which was typically 1000 words to get found in search but this year when my own website traffic went down, I turned to the blogging industry to see what they were saying for 2020.

Many of my blogging associates are saying a minimum of 1900 plus words all the way up to 3000 words that are keyword rich which whatever topic you are referring too. For example in this article 2020 Marketing Trends.  1900 to 3000 words may seem like a whopper in terms of content but bloggers are saying 1 well researched (aka roughly 6 hours on average to create) piece of content along with an 8 to 10-minute video is best to optimize your SEO search on google for 2020 marketing. I look at it this way google and youtube aren’t going away so I might as well embrace the 2020 marketing trends.

People are consuming more and more content on their mobile devices. YouTube TV is blowing up. I would absolutely recommend getting comfortable on Video if you want to build a business in 2020 and beyond. Many of my blogging colleagues are also recommending embedding a video in with their 3000 words on the blog. I looked to the bloggers for these trends because they make a living off of the traffic on their website so I believe that’s something that’s really, really important to mention.

LIVE STREAMING Marketing Trends in 2020

Twitch is a live streaming platform for gamers or it was originally for gamers who were literally live streaming themselves playing games and live streaming is becoming more and more popular. I see a lot of people inside of their Facebook groups live streaming, building funnels, they’re live streaming, you know, all of this different stuff. I think live streaming is going to continue to grow in popularity, especially in the online business space.

TIK TOCK Marketing Trends 2020

I feel as though ticktock definitely has the potential to be a platform that can be useful for people in the online business even though right now it is skewed younger.  However, if you give tick-tock a quick Google, you will see there are lots of warnings from the United States government.

There are lots of concerns about security and privacy when it comes to that platform mainly because it’s, it’s made by the Chinese and inside of the user agreement there is some questionably ethical information with respect to the sharing. I love the concept but be sure to do your research to ensure you are comfortable with their user agreement so you don’t get caught off guard.

Facebook Groups Marketing Trends 2020

Facebook groups are not going away. I don’t know if you’ve seen it or not, but during one of the national football games that I was watching a nationally broadcasted football game and they had ads for Facebook groups on there. I am fortunate enough to have a client who’s actually part of a beta group for Facebook Groups and she gets to test out new features. I am quite convinced that they will be rolling out Facebook ads inside of Facebook groups. There will also be continued tools and resources for groups. I also believe Facebook Business Pages are going to drastically change both in part to the ads as they’re tied to them, but also just because Facebook only has so much advertising space in its newsfeed and they really want to make sure that that user experience is about the people connecting with one another not just ads in the newsfeed.

The newsfeed is getting quite competitive and reach on the business page from an organic perspective is going to continue to dwindle especially if you are not leveraging ads. What I’m seeing is they’re wanting people to build these Facebook communities where they can engage. Several months ago they rolled out on the Facebook app, a tab specifically for groups. There a newsfeed specifically for groups. You’ll still see information in your traditional newsfeed, but there’s one specific for groups on the app. If you are a business who generates a lot of business on Facebook, it might be worthwhile to commit to a community.

Facebook Ads Marketing Trends for 2020

Facebook is going to continue to be a pay to play game and that’s not going away. It’s only going to get harder and harder to run ads and more and more expensive. Let’s talk a little bit about ads in the election season. As I just mentioned, are going to get more expensive because they’re going to be more competitive because of said election season. What I want you to be aware of is whenever there’s an influx of people running ads that makes the news feed and the ability to run ads more competitive.

It becomes more expensive because there’s only a limited amount of space in people’s news feeds. Simply put, it’s supply and demand. It also happens during the holiday season. A lot of people get bombarded and they get super overwhelmed. So it’s just something to be mindful of as we go into this year especially if you’re solely dependent on Facebook ads. It’s time to diversify. NOW.

I think the other piece that ties into this is that there are fewer targeting options. Running ads today really requires you to know your, ideal client, really well. If you come to the table running ads and you already have data, you’re going to be a million times better than people who are running ads and they’re making their best guess around who, what, when, where, why, and all of that details around that ideal client.

Ad approvals are going to take longer than ever. Facebook is really cracking down on landing pages, copy in the ads and images. They are getting stricter and stricter so if you are doing a launch you will need to submit your ads for approval well ahead of time as it takes hours and days vs minutes as it had previously.

Pinterest Marketing Trends 2020

We’ve had a ton of success with Pinterest and we have barely even touched the surface of optimizing it and really making sure that we’re driving traffic from Pinterest to our website. We’re getting over 50,000 views a month on our Pinterest content, which I plan to scale up to over a hundred just by being strategic. It’s very, very easy to do and Pinterest like google is a search engine. The average household income on Pinterest is over $120,000/year. If you own a B to C business, Pinterest is a great place.

Instagram Marketing Trends 2020

The Instagram feed is becoming all about creating quality content. The key to continuing to grow in 2020 with Instagram is stories plus engagement. Engagement is the key to growth. So going on the platform and connecting, interacting, and being human. The more that you interact and connect and comment as you would on Facebook, the more that you are going to see growth and interaction and followers increase. Make the time, create the time, hire somebody to help you do it. An intern is a great way to do that.

Email Marketing Trends 2020

Email Marketing is not going away, but you have to get more creative about how you’re getting your emails opened. I always suggest to all my clients, you know, keep it text-based. Don’t make it beautiful. For example, those emails that you see from Gap or Old Navy or any of the store brands that have all those images embedded is going to get you put into the promotional folder.

When it comes to email marketing trends in 2020, I recommend making your emails text-heavy, really value-driven and only having one link in there. That is the way in which we have found we get the best open rates and the best engagement. Let go of the need to have it be perfect and beautiful and make the email seem as though you are having an actual email conversation vs a promotional buy from me email

Marketing Trends for 2020

I truly believe this is the year of being human. There’s a lot of people in the online space who are just not genuine. They’re renting for mansions and Ferrari’s and taking pictures in front of it. They’re just kind of like faking it. I really believe that this is the year where people want to connect with other human beings. They want to be told a story, they want to connect, they want to be engaged and they want to see an authentic human being.

They want to see the ups, they want to see the downs. I have always strived to show you the whole picture, both the good and the bad. I commit to continuing to do so. I feel that it is so important to just be real and raw and human. Long gone are the days of the perfectly curated feed and here are the times when it’s to be real and raw.

Hello 2020! I am so excited to be back to work this week!

I spent the last two weeks completely unplugged and just totally enjoying my time with my kids. While it didn't go exactly as planned, I still feel very refreshed. Today, I want to talk to you about my goal setting process for 2020 and how I divide my goals up into the different roles and categories I play in life, myself (personal goals), entrepreneur (business goals), Wife (or partner), Mother, Financial (not tied to the business), House etc.

As I go through this process of physically writing down my goals, yes, I grab a note book and write them down, I slow down and reflect. I start by reflecting on 2019. Where I succeeded. Where I failed. Where I needed support. Basically what went right and what didn't. I start there and I review my old goals to see what got done and what didn't, and why.

From there I then go into the process for writing down goals for each of the categories that I defined. Some may be goals, like lose 10 pounds or write a book, you will find that others are exercise x number of days per week or be an exceptional mother. Both of these things need more definition but in different ways. For the exercise example that is actually a habit I need to create in pursuit of the goal of loosing 10 pounds.

When it comes to being an exceptional mother....what does that mean? I always dig deeper, reading to the kids x number of times per week. Being completely unplugged after work etc. These are all habits I need to create in order to achieve my goal. I always define the habits that need to exist for me to achieve my goal.

You will find if you go through this exercise for yourself that many of your goals are actually habits in pursuit of a goal you want to achieve.

For example, if my goal is to enroll 100 people into my Business Ecosystem Builders group what habits do I need to create to make that happen? Blog weekly, youtube weekly etc. All of these are on my goal list but they are in all actuality habits I need to create in order to do this.

So if I take this one step further....how do I integrate these habits into my daily life. James Clear has an awesome book called Atomic Habits which dives deep into the root of habits and habit stacking which is one of my favorite ways to integrate new habits into my routine. Essentially you take a habit you are already doing and stack a new one before or after it. This will help integrate the habit into your routine so that you are taking action daily.

I'd love for you to share 1 of your goals with me below and the habits you need to create in order to achieve that goal. If you haven't already head on over to www.omgapply.com and fill out the application to work with me and my team inside of our Done with You Business Ecosystem Builders Group Program.

Excuses.

What they are? Lies, we tell ourselves about moving forward.

Here are a few examples of what excuses can sound like:

~ “I don’t have the support I need.” Yet, they never show up to the daily support calls as part of a program they committed to do.

~ “I don’t have the time.” Yet, you see them posting on Facebook or instagram all damn day.

~ “I’m not hitting my financial goals.” Yet, they aren’t prioritizing working on their business.

~ “I’m not a success.” (whatever that means) Yet, they have changed there business model over and over again.

The book that changed my life when it comes to making excuses in my own life and how you can stop letting excuses stop you from moving forward.

Excuses are these funny little things our mindset ceilings tell us (or convince us) that we can do out of fear, scarcity or lack.

I want you to know you aren't your excuses. So today I'm going to talk all about quieting the head trash that holds us back from moving forward.

Are you believing the excuses your mind keeps telling you to stay small...then let's make a change

Apply to work with us! Click here.

As my business has grown over the past several years, I've noticed a huge difference in the business owner and entrepreneurs who go on to be 7 figures business owners and the one who don't achieve their goals.

The secret is their consistency and commitment. I see it this time of year with clients and prospects who are on the fence about what to do with their business. Staying committed to the things you agreed to do make a huge difference in the long run and the growth of your business.

One of the biggest lessons I've learned this year is that all tasks are not created equal. When you can prioritize which tasks are most important to actually moving the needle forward in your business, the game will completely change for you. These two drivers have pushed me and my business forward tremendously in the past several years personally and I've seen it happen over and over again for clients. My commitment to grow, make decisions and move forward along with my consistency in showing up online has become a differentiator in my business.

So today I'm going to talk to you about consistency and commitment and how it can impact your businessLike what you hear?

Apply to work with us! Click here.

2019 has been a year of ups and downs. Very high, highs and very low, lows. I’ve learned more lessons this year than any year previously and I’ve grown more than I ever have before. I’ve learned to say no to things that aren’t in alignment with my goals but I failed to move only 1 initiative forward even though that is what I encourage my clients to do. I’ve learned to lead and manage a team. I’ve made mistakes.

I’ve celebrated. I’ve shed a lot of the weight of my past in pursuit of moving forward. It’s been a wild, wild ride and it is only just beginning. One of the biggest lessons this year has been about moving two separate initiatives forward. 2019 was definitely a transition year for me. I moved two horses forward this year and it was a big challenge. I thought my business was big enough to be able to do both but neither were as successful as I had projected.

While I still did extremely well. I didn’t hit the number goals we set out. And that’s ok. I learned so much as a result and that was to commit to one thing and only one thing. I also dug deep into getting to know me. I peeled back the layers of the person I thought that I needed to be and got to know me again. I’ve been doing the hard work. I’m healing the generational hand me downs. I’m unlearning defensiveness.

I’m learning to be at peace with myself. I’m letting go of the runaway train of worry, regret, and anxiety that I once let live inside my mind. I’m stepping up into the best and highest version of myself. I’m letting go of the things “I’m supposed to do” and embracing what’s best for me. I’m committed to my goals, my life and my business in a way like I’ve never experienced before.

I’ve gone deeper with meditation and self care. I’m continually putting in the work to be the best version of myself. 2020 is positioned to be one of the best years yet and I’m so grateful for this year. I’m grateful for every up and every down because it got me to where I am today. So dive in and enjoy this ****https://www.youtube.com/watch?v=8etLU-uI7bI**** as I’m digging deep today.

Like what you hear? Apply to work with us! Click here.

I’m so excited to talk to you today about the 3 elements that you MUST have when you’re trying to grow an online business. The best way to get the highest number of conversions while keeping it as SIMPLE as possible! These are things that every single business needs to have. I’m so excited to give you this jam-packed Podcast!

The first thing that every business needs is a way to collect emails. I’ve seen so many over the top pages that ads lead to – there’s a better way! You also need a freebie to offer to your client that solves a smaller problem that they’re having. You want to move them closer to where they want to be. I suggest that you also add a nurture sequence to your marketing tactics that allows people to know like and trust you.

I have a bunch of different suggestions that I can give you about what foundational pieces that you need to keep growing your business. Your main goal is to get people to want to buy from your business or book a call with you. There are natural steps that your ideal client is going to take, and you want to make sure that you have each one covered!

Like what you hear? Apply to work with us! Click here.

I was recently asked in my Business Ecosystem Builder’s program about how you can select your ideal client and determine exactly who they are. If you haven’t worked with a ton of clients, I usually like to assume that you would want to work with someone who is the same as you, just earlier on in their journey. That’s a great jumping off point for figuring it out. I’ve noticed that a lot of people struggle trying to find that soul mate client for their business.

Soul mate clients are the ones that are dying to work with you, they love working with you, and they're excited about the things that you’re doing. They’re so pumped to have you in their lives. They’re excited to invest their money in you because they have such a strong belief in you and what you’re doing. It’s never easy to start your business and figure out who your ideal client is.

If that doesn’t resonate with you, some of the thing that we always look at as we’re building the foundation of a business is where they are in their lives. Do they have kids, own a home, or live in an urban environment? Are they into health and fitness? What are some of the things that are going to make them who they are? What motivates them?

I share this with you because I often feel like people are afraid to commit to an ideal client. They’re afraid to commit because they have a false belief that there isn’t going to be enough to go around. They think that there aren’t going to be enough clients if they commit to just one person that they want as their ideal client. I would contend that this is just an excuse, it’s self-sabotage, and a self-limiting belief. Want to know how you can make sure you’re targeting your ideal client? Make sure to check out this episode!

Like what you hear? Apply to work with us! Click here.

I'm going on a RAAAANNNNTTTT! Let's talk all the things Facebook ADS. In the past two weeks alone I've heard at least 6 horror stories about running Facebook Ads. I’ve been told everything from using the ads manager's landing page to collecting payments for themselves to the person having no access to the ad account and everything in between.

It’s been a crazy past two weeks with the amount of horror stories that I’ve heard. So I'm going to get down and dirty and give you Facebook Ads 101 and what you need to know to be successful with ads in 2019, 2020 and BEYOND. I was chatting with someone who told me that I had to share this will everyone, and help educate you on how to run Facebook ads and what the proper protocol is when you hire someone to run them for you. The biggest thing to understand when you want to run ads is that they’re only one piece of a bigger ecosystem.

If you’re not hyper clear around who your ideal client is, you aren’t going to be able to get the results that you want. If you have no audience and aren’t sure what your ICA is, there is so much wrong with that request! There are plenty of ads managers out there that will agree to run ads, knowing that they’re setting you up for failure. I see it all the time! If I’ve said it once, I’ll say it again – running ads is going to amplify any problem that you have with your business. If you haven’t sold your offer organically before, you shouldn’t be running Facebook ads unless you’re working to build your list. These are just a few of the suggestions that I give to my clients when they’re thinking about running Facebook ads. Want to hear them all? Tune in to this episode!

Like what you hear? Apply to work with us! Click here.

I wanted to talk to you today about the “I Know” paradox. If you don’t know what that is or aren’t familiar with it, it’s a mindset ceiling. I hear this a lot in my group program, with my coaching clients, and I’ve experienced it myself in my own business. When you start to say “I know”, that’s often a place where there’s a mindset block or a mindset ceiling. It shows up in a lot of different language sets –

“I’ve heard this before”

“I’m familiar”

“I’ve already tried that”

These are all the different ways that they can show up in your business. If you keep saying that you know, that’s often a place where there’s a mindset block. Whenever you do this online work to keep growing and scaling your growing, there’s going to be a mindset piece that comes along with it. Every new level has a new devil. I’ve experienced this personally with many of my clients lately, and have been constantly hearing “I know”.

I’m not saying that this happens 100% of the time. There are times where you’re really aware of where you need work. When it comes to business and growth, however, 99% of the time when I hear this, it’s a red flag to me that this person is experiencing a mindset ceiling. This can happen in a ton of different areas of business. Some other ways that it shows up can be saying that something isn’t working or refusing to try something for your business. The problem with “I know” is that it literally shuts your growth down in it’s tracks. You’re pushing against the very thing that you need to spend time working on. I’m aware of this because we see it with clients over and over again. How can you stop getting in your own way? Tune in to this episode!

Like what you hear? Apply to work with us! Click here.