IntegratED With Jamie Palmer - A podcast for online entrepreneurs

Stop signing up for yet another course or program. There is an epidemic going on in the online space today where people keep just signing up for yet another course, program or coach. They consume, consume, consume but barely implement. We as a society have access to more information than ever and are in content overload. Between podcasts, audiobooks, trainings, coaches, gurus etc...there is a plethora of information out there.... But here's the thing...so few people actually take action on what they learn.

In September, we celebrated the 16th year in business and my 16th year running Outlier Marketing Group. We celebrated all the amazing things that have happened through those 16 years and the growth that I’ve seen throughout the company in that time. For my 16 years in business, I wanted to share 16 lessons that I’ve learned along the way in business! It has been a rollercoaster ride.

We welcomed Yael Bendahan onto the podcast to talk with us all about her business as a digital marketing strategist and visibility coach. She helps online businesses create and grow their online presence to gain a larger reach and further their impact, as well as helping women have the confidence to show up online and own how awesome they are because not enough of us do!

I want to talk to you about this thing that has been happening a lot in the groups that I’m apart of in the online space. People are cheating on their marketing and cheating their business in the long run! I’ve seen a ton of people who are offering to sell people likes or leads, some who are offering to run a contest or grow their email list. Yes, some of these things work. I personally have done contests where I’ve been able to add a ton of quality leads to my list.

For this episode of the OMG Show, the wonderful Lisa Tener joined us to tell all about her experience as a book coach! Lisa starts with people from the early phases, helping them to figure out what their vision is for their book. She helps authors figure out how they can write to tailor it to their ideal reader and how writing your book can support your business. The book should be a taste of what you offer so that your ideal client is ready for more and wants to work with you!

Recently, I was working with a client who hates launching on how to do her launch so that she could turn it evergreen. We went through the launch with the intent that it wasn’t going to be a huge launch, just one to her existing audience. As we went through the process, the numbers on her list weren’t as engaged as we would expect them to be. While looking through the data, she knew that the problem was consistency.

Today marks 100 days left in 2019 (the start of 2020 is right around the corner). I always get hyper-focused at this time of year and concentrate on my goals. I also start to cross things off the list that aren’t in alignment with what my intention was for the year. Now is the time to figure out what I need to do to really get focused, move the business forward, and make the year amazing.

For today’s episode, we wanted to have our last team member and special guest Andrew on the podcast to share his knowledge when it comes to video and website creation. He’s been working for the company for a year, and he handles all the video creation and technical portions with Jesse. Andrew has spent years creating videos before joining the OMG team and expanded his horizons by joining us. For years, he had worked in the extreme sports side of the video spectrum before coming to work for OMG.

For our 300th episode, I wanted to do something special and have the whole OMG team join me on the OMG show! Each person handles a different area of the business, so it was interesting to hear all of their takes on the questions that I had for them. We have Jesse, our Director of Operations and Technical Guru, along with Chloe, our Social Media Content Coordinator, and Andrew, our video expert (who also has a hand in the technical side).

If you don’t already know, this week is kicking off a special week here on the podcast where I have a different member of my team join me to talk about their expertise! Today we had Chloe, our Social Media Content and Marketing Coordinator come on so that we could talk all about our marketing strategy and the strategy that we use for our clients. After graduating with a Bachelor’s degree in Sociology, Chloe worked for a law firm before coming to join the OMG Team.