IntegratED With Jamie Palmer - A podcast for online entrepreneurs

Darlene Hawley was invited to come on to the OMG Show to share her expertise with branding and business clarity. She has been coaching since 2007, working with ambitious, heart-centered, female entrepreneurs who are struggling to build their brand and business. Most of the time, her clients are afraid to share their story in a unique way that helps them to stand out in the online marketplace. She’s all about attracting your ideal client so that you can have more freedom in your business.

Recently, I was thinking about how much has changed in my own business and the growth that we’ve experienced in the past few years. I’ve been doing our annual planning and it got me thinking about how we’ve been able to double our sales each year for the past few years. As you grow, you have to let go of pieces of yourself that aren’t serving you and you have to make the hard decisions around your business.

What types of things do you need to consider when changing from a “one on one” business model to a “one to many” model? This is something that my team and I have been working on, and it’s something that I’ve worked on with a ton of different clients of ours. I think that some people try to jump into a one to many model too quickly after starting their business, without having the knowledge of what they need to include in it in order to be successful.

I often get asked a lot about mindset. We recently did a poll in a few of the Facebook groups that I’m apart of, and we got back over 300 answers about what the biggest challenge was to grow a 6-figure business. Out of those people, 62% said that mindset was their biggest struggle was with their own mindset. Mindset was the biggest contributor to meeting and exceeding that mark. I know personally mindset has been a huge part of my journey over the past few years and I’ve been working on improving it.

We had the pleasure of Suzen Chan coming onto the podcast to tell us all about lyme disease and how she turned her illness into a business for herself. She is a holistic lyme coach and helps people with chronic lyme disease, who are trying to overcome lyme and really can’t seem to figure out how to kick it. If you are interested in learning about lyme, you suffer from it, or just want to know how you can prevent it when you are outside all summer, make sure to check out this episode!

Consistency has been a game changer in my business when trying to move from the 6-figure mark beyond. The second I was able to get really consistent, I started to double my sales and we’re on track to do that again this year. I think consistency is one of the most undervalued ways to success, especially when you are in that period of time where you are trading dollars for hours and feeling like you don’t have enough time in the day.

If you’re going into the online space with your business thinking that you’re going to make a million dollars quickly, you’re WRONG. You may as well go to the casino and attempt to become a millionaire there. If someone is able to make a million dollars in their first 6 months or so, it’s usually out of sheer luck. It’s important to remember that for almost every business, growth is a steady process!

If you are not nurturing and actively growing your email list, you’re missing out! Email is just one part of your digital business ecosystem that can take someone who doesn’t know you and turn them into a raving fan. I want to share with you some of the things that I’ve learned from getting really consistent with our email marketing. Each week, we now send out a value-driven email, one linking to our newest Youtube video, and occasionally a sales email.

We were joined on the OMG Show by Suzanne Chadwick, owner of the Connection Exchange to share her tips and tricks about the best way to brand your business. Through her work, she helps women to build their business brand and bottom line. As a brand consultant, she has worked with large corporate brands and more recently has been working with small businesses to help them to build their brand, understand what that means, and work on their personal branding.

So many of my clients want to talk to me about how to grow their social media platforms and stay consistent. You have to constantly feed the machine to stay on schedule, which can be challenging! Today I want to tell you all my 7 ninja tips for making social media simple so that you don’t over complicate it. These are just 3 of the tips that I’m going to be giving you this episode about how you can streamline your social media content, so don’t miss out!