IntegratED With Jamie Palmer - A podcast for online entrepreneurs

Heather Burgett came on the podcast to tell us all about her expertise in the PR World! Heather is an award-winning publicist and CEO & founder of The Burgett Group. In the past 20 years, she has represented Grammy® and Oscar® winners, authors, billionaires, celebrities, consultants, experts, philanthropists, rockstars and top brands. In her PR Stars Programs, Heather guides spiritually-inspired entrepreneurs, experts, and small business owners into the mainstream spotlight.

How can you tell when you are making excuses not to do something or when it’s not in alignment with your goals?

This was something that I was asked recently that really got me thinking. I always talk about how certain things are just not in alignment with my business, but I don’t know if I’ve ever explained to you guys how to know what isn’t in alignment. It’s easy to make excuses for the things that you don’t want to do, but that doesn’t mean that they are not in alignment with your business

At OMG, we recently did some research around what the biggest challenges were for entrepreneurs when it came to getting to six figures and beyond in their business. We polled over 200 people and 60% said that being consistent was one of the biggest obstacles standing in their way. This was a problem in my own business for years, but every year that we’ve remained consistent we’ve been doubling the business that we do. I wanted to share with you all some tips that I’ve been using to stay consistent.

Think about where you will be in business one year from today. There’s an epidemic going on in the online space where entrepreneurs want to keep starting new things constantly…. Slow your roll! Most people, especially if you’re a solopreneur, only need 1 or 2 programs. A one on one program and a group program or membership are all that you really need to have success in business. Remember that the people who have uber success in their business have focused on creating massive success in one area.

So excited to share this episode with you because Andrea Jones joined us on the OMG Show! Andréa Jones has worked with hundreds of small businesses, startups, and podcasters since 2014 by helping them create social media strategies that save them time and amplify their message. She’s also the host of the Savvy Social Podcast, a weekly show for budding entrepreneurs and she's the founder of Social Media for Podcasts, a social media agency for podcasters by podcasters.

I was chatting with a potential client the other day that was looking to run ads on Indeed for her business. She was looking to recruit financial service people, and I was a little shocked. For anyone who has put an ad up on Indeed before, it’s super easy to get it shut down for no reason at all. You have to be SO careful about what you put in the description and what you do. This was her sole way of building a team and I got scared for her!

A client of mine recently was telling me how she had spent thousands of dollars on courses and coaching programs to try and grow her business, none of which were successful for her. She has always been one to take action, but even still she was not having the success that she was looking for from these programs. I believe that there is an epidemic in the online space where so many people are offering to hand out blueprints that will get you to 6-figures or grow your business or get you clients guaranteed.

Fire drills in your business are going to be unavoidable, but you get to choose how you react to them. A few weeks ago while getting my son ready for school, my husband thought that he may have a fever and decided to not send him in. I knew that it was most likely just from being under a ton of blankets all night, and sure enough throughout the day he was fine. Naturally, this got me to thinking about how you are going to experience these types of “fire drills” or potential emergencies in your business.

We welcomed Nick Westergaard onto the OMG Show to share all of his expertise with our audience about branding and marketing! Sometimes referred to as the “Indiana Jones of marketing and communication”, Nick is both a teacher at the University of Iowa as well as the Chief Strategist at Brand Driven Digital. He helps build better brands at organizations of all sizes — from small businesses and Fortune 500 companies to President Obama’s Jobs Council.

The Universe tests you. It wants to know how committed you are to getting the outcome that you want for your life and your business! Last week, I was getting ready for a video shoot when my toddler accidentally gave me a fat lip. Even after icing it for a while, it was still a little bit swollen and while dealing with it, I thought how great it would be to talk to you guys about the law of attraction. This stuff seems to happen almost routinely when it comes to taking big steps in my business.