IntegratED With Jamie Palmer - A podcast for online entrepreneurs

There has been a lot of heated debate lately about the costs of acquiring a lead and eventually a prospect for your business. I truly believe that it all comes down to looking at the data. I hear from a lot of people who are new to running ads and being in the online world that $5.00 per lead is too much money to spend on a lead. If you don’t know with great specificity how much it costs to acquire a lead, then you have no right to make judgments about what is too much money.

There can be so many reasons why your Facebook ads and Instagram ads are not working for your business. Today’s episode is going to be a little bit of rant because I see the same issues over and over again. I’m on a mission to help 100 entrepreneurs this year and I’ve seen everyone making marketing way more complicated than it is! If you’re struggling to get Facebook ads to be successful for your business, make sure to tune in to this episode!

Being clear for your ideal clients is one of the best ways that you can draw in new business and close sales for your company. Whether that’s through a webinar, a landing page, an “apply to work with me”, or another service that you are offering, if it’s not clear what the person is buying, chances are they’re not going to purchase it. When you are selling a service to people, they want to know what’s included, how it works, and what else they get with the amount that they are paying.

We had the pleasure of having Stefanie Gass join us on the OMG Show to talk all things business! Stefanie is the host and creator of The Mompreneur Mastermind Show Podcast and Podcast Pro University. Fueled by iced coffee, oversized lounge clothes, mom buns, and snuggles from her littles… she is a wife and mama on a mission. Stef’s call is empowering women through faith-based business and balance mentorship, to step into their potential, and claim the success and happiness they deserve.

I see so many people who randomly post on social media with no strategic intent around what they are posting and why. I want you to ask yourself before you post, “Is there a reason why I am posting this?” If the answer is no, it’s time to start getting strategic around your social media. Social media is all about engaging with your ideal client and really giving them value-driven content that helps to improve their lives and businesses!

What to expect when you're doing a launch... I get asked this all the time. Newer entrepreneurs rush to do a launch, and it gives launches a bad name. I wanted to start by picking up where I left off in the last episode. Launching is not for everyone! If you are new to the online space, it’s incredibly important to consider your ideal client. For my business, launches aren’t the way to go. If you are in the business-to-business space, there is a time and a place for doing launches in your business.

I was joined on the OMG Show by Chris Benetti, who has a TON of funnel expertise. As one of the head honcho’s at Members Pro and CEO of the Funnel Division, Chris knows his stuff when it comes to creating funnels that convert for your ideal client. During this episode, Chris dives into his background in creating click funnels, how he got started, and how he was able to work himself up to be the expert that he is today.

Today I wanted to break down what you can expect when you do an open cart close cart launch. This is something that we’ve done at OMG a few different times, so I thought it would be a good idea to share some of my expertise in this area. In my mind, there are two types of launches that you can do. If you need help figuring out how to successfully launch your business, you have to check out this episode because I’ll be breaking down the phases to successfully launching!

Contest and giveaways can be a great way of increasing your engagement on a social media platform, getting more likes on your pages, and really connecting with your ideal client. I wanted to talk with you guys about how you can do a giveaway for your own business and how you can set it up for success. The goal of doing this for your business is to gain the attention of your ideal client and get them onto your email list.

Ever since we launched the Day in the Life series on Youtube (if you haven’t seen that already, you can watch it here: http://bit.ly/OMGdayinthelifeseries) I’ve gotten so many questions about my daily routines. One of the things that I wanted to share with you guys that has made a huge difference in the past few months has been unplugging from all technology for a few hours before I go to bed. This hack has changed the way that I sleep completely, and it’s all thanks to the book Digital Minimalism.