Intelligent Artifice, formerly the Mobile User Acquisition Show

Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing. 

Dive into this episode as we dissect a compelling case study that highlights the often-overlooked complexities of introducing new creatives into campaigns. From algorithmic biases to budget limitations, we cover it all. Learn when it makes sense to innovate and when it's better to stick with what's already working. A must-listen for anyone navigating the intricate waters of Meta advertising.
You can read more about our recommended philosophy and approaches to creative testing in our recent book: Definitive Guide to Creative Testing in a Post-ATT World.

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we’re seeing these work and perform for many apps in our portfolio.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/sdk-ad-network-subscription-ua/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’

We talk about 5 of the common mistakes marketers make - and ways to address them.

If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’ 

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/5-mmm-missteps-and-what-to-do-about-them/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In this episode, I unpack the underlying mechanics of what is happening – and what we recommend doing instead.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/ad-network-skan-billing/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ.

Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights.

In this episode, Virendra walks us through the strategies for optimizing Unity performance, along with essential prerequisites for unlocking retention and ROAS campaigns.

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/maximizing-unity-ads-campaign-performance/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. 

Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/investment-gaming-company-jere-partanen/

KEY HIGHLIGHTS
📈 Milestones to consider before raising investments.
🔑Key metrics investors like to look at during a pitch.
❌Common mistakes made post-funding by companies.
💰Fundraising for games has become tougher, what can they do about it?
🎮Game launches are becoming expensive. How this impacts investing decisions.

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

 Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a topic we cover in detail in our recent book The App Store CRO Playbook: How to skyrocket your app store conversion rate. Check out a link to the book here:
https://www.rocketshiphq.com/playbooks/appstore-cro-playbook/

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Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-4-elements-of-an-app-store-cro-testing-plan/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Aayush Sakya, Head of UA at Earnin.

Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career.

He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him.

In this episode, we chat about measurement post-ATT, geo-lift tests, SKAN, and much more.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/post-att-ios-measurement-aayush-sakya-earnin/

KEY HIGHLIGHTS

🤔How should digital marketers think about measurement post-ATT? 

🔨Structuring geo-hold out tests.

📏Channels to measure impact from geo-holdout tests.

💯Evaluating results to understand the true impact of SKAN campaigns.

🔥Understanding the impact of multiple channels on performance 

📈How should a marketer review performance of creative post-ATT?

 😎Managing expectations and reporting with incomplete data post-ATT.


Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy.

The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter Fodor - Founder & CEO at AppAgent.

In this webinar, we discussed how AI tools were slowly making their way into the workflows in the industry, how these tools can be better managed for great output, common mistakes, and great tools for everyday use.

If you’re interested in learning more about AI tools and how to use them, I would highly recommend this episode.


Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/using-generative-ai-tools-to-power-mobile-marketing-strategy/


Key highlights:
🐶 Keeping track of all the tools that are available.

🐣 How the tools fit into the day-to-day.

🪵 Using AI tools for research.

☔️ The trend of AI presenters.

🪐 Adopting AI tools across the team.

🌽 Optimizing the input on AI tools.

🎱 Common mistakes made while using AI tools.

🩰 Will AI take our jobs?

🎬 AI tools that have proven to be useful to panelists.

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. 

We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we'll reveal our approach that led to doubling profitable spending through creative testing and ideation. 

You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/

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Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog