Intelligent Artifice, formerly the Mobile User Acquisition Show

This episode is the recorded version of our Q&A session with Roth Capital Partners for their investor community. The session was hosted by Rohit Kulkarni - Managing Director, Internet & Capital Markets at Roth Capital Partners, who interviewed me. 

This is a state-of-the-union episode, in which I zoom out to give an ecosystem-wide view of what’s been happening in the mobile advertising ecosystem. In this episode, we discuss how advertisers have evolved post-ATT in the midst of broken measurement. We talked about what adjustments were made, channel-wise shifts and what’s driving them, measurement changes and what’s driving them - and everything that is on the horizon going forward.

This episode is an extensive take on the impact of ATT. If you’ve been in the trenches, It can help brush up your memory on how far we've come.

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/advertising-post-att-rohit-kulkarni/

KEY HIGHLIGHTS
🍰 Have advertisers gotten more comfortable with ATT since early 2022?
🎱 How is probabilistic measurement doing?
🏗 Larger companies seem to fare better.
🤩 Facebook is seeing improvement due to the API.
💼 The value in iteration and history of ad accounts.
 🦋 The biggest changes in Facebook in 2023.
🥅 All about conversion modeling.
⚡ The rise of TikTok.
🤖 Generative AI on TikTok?
🚫 What if TikTok gets banned?
🍎 Has Apple’s stance towards mobile advertising changed from SKAN 2.0, 3.0, 4.0?

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

We talked earlier about how you should minimize the cost of creative testing whenever possible. Today we talk about the flip side of low cost - how do you ensure low cost isn't giving you junk results?

How you do this is by testing your creative testing process, which I explain in today’s episode.

We go into this - and every other aspect of creative testing post-ATT in our new book: The Definitive Guide to Meta Creative Testing post-ATT, which you can download for free today at the link here: https://www.rocketshiphq.com/meta-fb-creative-testing-guide/

You can check out the show notes here: https://mobileuseracquisitionshow.com/episode/test-your-creative-testing-process/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

“Build an amazing product,” they say - but what the hell does that objectively mean?

Today’s episode is an extract from our new case study Growing to 4X UA budgets profitably, with 150% ROAS post-ATT,which is a deep dive of 11 different strategies that our team employed to grow an app 4x post-ATT. 

Our journey toward scaling the app began, not with platitudes like ‘build an amazing product’, but by evaluating key product metrics. In this episode, we share the key product metrics we recommend reviewing to assess the scalability of user acquisition for a subscription app.

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/product-metrics-subscription-app/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Where should you run your creative tests - and how should you make this decision?

We break this down, with actual math of testing setups, in today’s episode.

We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-tests-where-how/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Why do a small number of ads get most of the spend on Meta?

In this episode, we’ll talk about why this is good for your ads - and discuss the probabilistic Bayesian testing paradigm as well, which so you understand how Meta’s algos make these decisions so you can construct your creative testing process more intelligently.

We break this down in today’s episode.

We go into this - and every other aspect of creative testing post-ATT in our new book, which you can download for free: The Definitive Guide to Meta Creative Testing post-ATT.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/deconstructing-bayesian-paradigms/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Andre Kempe, CEO at Admiral Media, a performance marketing agency and Admiral Studios, the creators of walletads.io, a Web3 advertising platform. 

In today's episode, we talked about strategies for marketing in the Web3 world. We discuss Web3-specific channels, challenges and pitfalls about NFT projects that Andre worked on. We also discussed what the future holds for marketing in Web3.

The show notes are here: https://mobileuseracquisitionshow.com/episode/nft-project-launch-andre-kempe-admiral-media-walletads/

KEY HIGHLIGHTS:
🐫 How the type of product impacts the channels selected.

🌹 Challenges and experiences with crypto-influencers.

🌓 Challenges in Web3 specific channels.

🍱 How the strategies changed for peak vs non-peak crypto products.

🛍️ All about walletads.

🔐 A wallet ID is a unique identifier.

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Today’s episode is the recorded version of a webinar we hosted with Liftoff on Winning Creative Strategies for Games.

Our guests were Ayşe Duygu Haykir, Sr. Marketing Manager-Game at Codeway Studios, Jasmine Bautista, Senior Digital Designer at Liftoff Mobile, Faith Price, Director of Growth Marketing at DoubleDown Interactive and Rhiannon Price, Head of Performance Creative at The Sandbox.

In this webinar, we discussed effective research processes, sourcing ideas for new creatives, using player motivations, leveraging AI to our advantage and so much more.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/creative-strategies-games/

KEY HIGHLIGHTS:
🎱 Research processes using paid and free tools.

🎬 The effectiveness of ad intelligence tools.

🎹 How does the research process differ for different channels?

🛹 AI tools, the evolution and the effectiveness.

⏱ Crafting a hit ad within the first 3 seconds.

🙌🏻 Working with multiple teams to get great ads.

💅🏻 How to get your teams to ease into using AI.

🪐 The mechanics of the creative testing process

🌨 Testing your test process.

🎲 How many creatives should be produced for a game?

🎁 How does the process of ideation and production change for a soft launch?

📊 Relaying creative performance data from the data team to the designers.


Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Resumes - and cover letters are the equivalent of candidates putting on suits - they don't tell you how a candidate is going to do in YOUR company.

So how did we achieve close to zero voluntary attrition in 4+ years?

Check out this episode to learn our process.

And, we've also added our questionnaires to candidates in the show notes. Feel free to use/adapt them.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/hire-teams-remotely-bonus-questionnaire/

Happy Hiring!

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Our guest today is Michael Taylor.

Mike is the Co-Founder at Vexpower, a platform with simulator based courses for marketers that want to get more technical.

Previously, he also worked as the Co-Founder at Ladder.

In today’s episode, we discuss meme-mapping. We talk about how advertisers benefit from existing frameworks and insights when planning creatives rather than looking to be more creative or inspired.

Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meme-mapping-michael-taylor/

KEY HIGHLIGHTS:
💡 What is meme-mapping?

💎 How is meme-mapping advantageous for advertisers.

📚 Borrowing memes from different verticals.

🧮 How many tests to run and how often? 

⚖️ Pre-ATT and post-ATT - what changed?

✅ Managing approvals at scale.

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog

Check out this episode to get our reccos.
Link to the shownotes:
https://mobileuseracquisitionshow.com/episode/how-to-make-user-review-ads/


Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog