AI is moving fast but what does it mean for your identity, your work, your creativity, and your future?In this powerful and energising conversation, Alex Ikonn sits down with his close friend Samy Samandjeu — entrepreneur, futurist, and one of the most insightful young voices in AI — to explore how the world is changing and what we must do right now to stay aligned, relevant, and uniquely human.Together, they discuss the courage to show up online, how to build your digital identity, why AI won’t replace people (but people who use AI will), and how to prepare for the most transformative decade in human history.We explore:• Why Q4 is about getting it done, not overthinking alignment• Why personal identity online matters more than ever• The biggest mindset shift creators need in the age of AI• Why your uniqueness is your competitive advantage• How to build your “personal library” of content online• Why most people still don’t understand AI — and why that’s an opportunity• How to learn AI from zero using curiosity and reflection• Why people who embrace AI will grow exponentially• How business owners should approach AI adoption (Apple strategy)• What AI means for the future of work, knowledge, and humanity• Why the next trillionaires will come from building AI systems• How society will shift into an intelligent, abundant era• Why younger creators have a massive advantage• The power of expertise, focus, and lifelong learningThis episode blends futurism, spirituality, entrepreneurship, and personal growth — offering a grounded blueprint for how to thrive in the AI era while staying true to yourself.⏱️ CHAPTERS00:00 – 🎙️ Welcome01:00 – 📘 Alex on Q4: alignment vs getting things done01:06 – 🔥 Why Alex wants to return to consistent content01:12 – 🤖 Introducing AI and digital identity01:38 – 🌟 Samy on alignment and taking aligned action02:11 – ⏳ Why Q4 is about execution, not reflection02:47 – 🚀 Alex on seasons of life, deadlines, and returning to work03:33 – ❓ Why showing up online feels uncomfortable (but matters)04:00 – 👤 Your digital identity in the age of AI04:35 – 🧠 Samy: AI content is generic — uniqueness wins05:05 – 📚 Your content is your “life library”06:22 – ⚡ Why engagement doesn’t matter — your legacy does07:10 – 🌍 We’re still at day zero of AI adoption08:10 – 📈 Why founders must use AI daily09:20 – 🎓 How to learn AI from zero10:26 – 🧭 Guided learning, curiosity, and reflection12:00 – 📩 Screenshots, journaling, and asking better questions13:10 – 🧡 The reflective journey with AI14:20 – 💻 Why AI is a bicycle for the mind15:33 – 📉 Alex on the danger of staying traditional16:51 – 🍎 Why Alex’s approach mirrors Apple’s AI strategy19:17 – 🛳️ Big companies vs small companies adopting AI20:13 – ♻️ Why your team must embrace AI or fall behind21:48 – 📉 Two curves: people who use AI vs people who don’t23:05 – 🚨 What happens if you ignore AI23:50 – 🌐 Samy’s future vision for humanity24:53 – 💫 AI will give us back time, creativity, and presence25:53 – 🧬 Humans are toolmakers — AI is the ultimate tool27:20 – 🌄 The future of work, freedom, and abundance28:10 – 💎 Why young people have the biggest advantage29:12 – 🧠 Build expertise — the new wealth30:00 – 🙏 Closing reflections

What happens when you step away from success, fame, and identity and learn to live with true purpose?

In this heartfelt and deeply human conversation, James Duigan, founder of Bodyism, bestselling author, and wellness pioneer, sits down with Alex Ikonn for an honest reflection on life transitions, fatherhood, masculinity, and the lessons that come when you stop chasing and start being.

They discuss the courage to rebuild after loss, the meaning of presence, and the mindset shifts that turn challenges into transformation.

We explore:

• Why leaving success behind can reveal who you truly are

• Finding peace after burnout and rediscovering purpose

• The lessons James learned from his father’s passing

• The four stages of life: to me, through me, for me, by me

• Building a healthy masculine identity rooted in love and truth

• Why community, faith, and family are the real pillars of wellness

• Daily rituals for grounding, cold plunges, journaling, and gratitude

• The importance of emotional honesty with children

• How to hold space and listen, not fix

• The art of love, communication, and polarity in relationships

This conversation is raw, grounded, and deeply inspiring, a guide to living with intention, gratitude, and heart.

⏱️ CHAPTERS

00:00 – 🎙️ Welcome and setting the tone — two mates catching up after six years

02:30 – 💼 Leaving Bodyism and rediscovering identity after success

05:07 – 💔 Losing his father and the lessons grief revealed

07:00 – ⏳ Realizing life’s brevity and moving back to Australia

09:18 – 💬 The four stages of life: to me, through me, for me, by me

13:00 – 🧘 Embodying the mindset of “for me” in daily life

16:10 – 🌱 Grounding, rest, and healing from burnout

19:15 – 🧊 Morning routine: journaling, ice baths, sunlight, and surfing

23:00 – 🤝 The power of good friends and supportive community

25:30 – 🌇 Leaving London for Byron Bay and finding peace in simplicity

29:40 – 🎯 Designing a life with intention and trust

33:20 – 💭 Success, ego, and learning to create for love, not validation

37:00 – 💕 Gratitude, journaling, and teaching kids emotional awareness

40:50 – 🧒 Parenting with presence — honesty, listening, and love

46:00 – 🕊️ Faith, spirituality, and returning to church

49:00 – ⚖️ Embodying the masculine: provide, protect, and lead with love

52:40 – 🏠 Relationships and the value of couples therapy

55:10 – ❤️ Tools for connection: the fingertip method and pausing to respond

58:00 – 🧠 Emotional awareness, ego, and communication

01:00:10 – 👨‍👩‍👧‍👦 Lessons in fatherhood and showing emotion

01:02:20 – 🙏 The meaning of polarity and the masculine-feminine balance

01:05:00 – 🌊 Living on purpose — working, creating, and serving

01:08:00 – 💬 Gratitude, presence, and the beauty of sobriety

01:10:00 – 🌟 Closing reflections — love, purpose, and human connection

👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast

👉 Follow Alex: https://www.instagram.com/alexikonn/

👉 Follow James: https://www.instagram.com/jamesduigan/

👉 Brought to you by: https://link.intelligentchange.com/tools68894b

What happens when you let AI ask you the deepest questions about life?In this raw and unscripted video, Alex Ikonn turns the tables and lets ChatGPT interview him — asking questions designed to pull out his most profound reflections on entrepreneurship, gratitude, purpose, and what it means to truly live.From taking leaps of faith to finding gratitude on the hardest days, this conversation goes beyond business and success to explore what Alex believes is the ultimate purpose of being alive.We explore:• The biggest life lesson Alex has learned as an entrepreneur• How to find gratitude even when life feels difficult• The transformative power of perspective and daily appreciation• Taking leaps of faith and trusting your inner guidance• Why failure and uncertainty are essential parts of growth• The one belief that changed Alex’s life completely• How gratitude and awareness can shift your reality• Why life itself is the greatest gift we’ve been given• The question every person should ask: “What will I make of my life?”This video is an invitation to slow down, reflect, and remember what really matters — because you are the main character of your own movie.👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow Alex: https://www.instagram.com/alexikonn/👉 Learn more: https://link.intelligentchange.com/tools68894b

How much of your health is shaped by your genes — and how much by everything around you?In this powerful and eye-opening conversation, Dr. Federica Amati, nutrition scientist, public health researcher, and author of The Exposome Effect, sits down with Alex Ikonn to reveal how everything we touch, see, breathe, and eat impacts our wellbeing. From light exposure and circadian rhythm to air quality, skincare, and taste, Federica breaks down the science behind longevity and shows how to make practical lifestyle changes that genuinely extend your healthspan.We explore• What the exposome really is — and why it’s as important as your genes• How daylight, temperature, and air quality influence metabolism and mood• The truth about blue light, sleep, and why morning sun matters more• How the air in your home can affect your immune system• Why you should “change the air” and fill your home with plants• The surprising power of sound, touch, and nature on mental health• Why soil microbes and gardening improve immunity• The hidden chemicals in skincare, perfume, and makeup• The taste revolution: how flavour reveals nutrient density• Simple daily habits to live longer and healthierThis episode bridges cutting-edge science with practical wisdom — empowering you to take control of your environment, your habits, and ultimately your health.⏱️ CHAPTERS00:00 🎙️ Welcome and introduction to Dr. Federica Amati01:05 🌿 The Exposome Effect — how everything shapes our health04:45 ☀️ Why daylight, air, and water matter as much as food06:15 🧠 Breaking down the science through the five senses07:15 🚫 Fear vs empowerment — what really impacts health most09:07 💨 The air we breathe and why ventilation matters12:00 👁️ The power of light on metabolism and circadian rhythm14:46 🌅 Practical morning habits to reset your body clock17:16 📱 Blue light myths and what actually affects sleep18:50 🌳 The “air biome” and why city air changes your microbiome21:39 👶 Raising children near nature vs inner-city homes23:35 🏡 The home biome — how your family creates its own ecosystem25:10 🧴 Cleaning products, chemicals, and what to avoid27:16 🌬️ How to ventilate your home for better health29:12 🌿 Plants and HEPA filters for cleaner air31:00 🎧 The science of sound and its link to memory and stress34:15 🎵 Music, brain health, and why hearing protects longevity37:20 🏠 Noise pollution and how to choose your home wisely38:21 ✋ Touch and the power of soil microbes on immunity41:03 🪴 Why gardening is the ultimate biohack42:57 💧 Skincare, perfumes, and endocrine-disrupting chemicals45:10 💄 Makeup, teens, and daily exposure risks47:49 🥦 Taste, food additives, and xenobiotics50:00 🧃 The cocktail effect of chemicals in our food52:09 🍓 Flavour as nature’s guide to nutrient density55:35 🧠 How taste reconnects us to nature and seasonality58:26 💬 Closing reflections — awareness, environment, and health👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow Alex: https://www.instagram.com/alexikonn/👉 Follow Dr. Federica: https://www.instagram.com/federicaamati/👉 Learn more: https://link.intelligentchange.com/w54

What happens when the most famous “six-pack abs guy” on YouTube walks away from everything; fame, money, business — to find real happiness?

In this raw and eye-opening conversation, Mike Chang, founder of Flow 60 and one of the original YouTube fitness stars, sits down with Alex to share the truth behind his transformation from chasing external success to discovering the peace, authenticity, and selflessness that completely changed his life.

We explore

• The truth about success, stress, and why even millionaires feel empty

• Mike’s spiritual awakening and the experience that changed everything

• How he realized he wasn’t authentic and the moment he called himself out

• The 4 step process to real peace body mind awareness and selflessness

• Letting go of control labels and the need to constantly improve

• Why overthinking destroys peace and what to do instead

• The paradox of selflessness and how it unlocked his flow state

• Simple morning and evening practices to reset energy and calm the body

• How to silence your mind and stop unnecessary thinking

• Redefining success through awareness discipline and love

This episode is part spiritual manual part life reset and part guide to real freedom beyond achievement identity or ego.

⏱️ CHAPTERS:

00:01:16 🎙️ Welcome and setting the scene in Central Park

00:02:38 🔥 From fame and fitness to spiritual awakening

00:03:12 🧠 The realization happiness doesn’t come from success

00:04:17 💫 The experience that changed everything inner peace

00:05:00 💡 There’s another state that exists discovering real freedom

00:07:16 🪞 Why external success often hides internal suffering

00:08:49 💔 The hidden pain of achievers and addiction to stress

00:09:52 🚨 Realizing I wasn’t authentic despite outer success

00:10:26 💬 I was fake calling himself out and choosing truth

00:11:49 🧩 Caring too much about opinions and validation

00:12:28 ⚡ The breakthrough moment stop caring what others think

00:13:48 🧘 How to practice authenticity and energy awareness

00:15:09 💥 Facing buried emotions to release them fully

00:16:28 🌊 Feeling weak to become free letting go of labels

00:18:30 🔁 The process of surrendering to what is

00:20:13 🧱 Building authenticity through presence and truth

00:21:48 🔍 Searching for truth six years of deep study and silence

00:23:05 💭 Why quieting the mind matters more than learning

00:25:02 🤯 The paradox of self improvement why peace eludes us

00:26:53 ⚖️ The trap of overthinking and the stress of self focus

00:28:49 🚪 Letting go of the self to find transcendence

00:31:16 🍼 The night everything changed pressure fear surrender

00:33:42 ✨ I stopped thinking about myself discovering selflessness

00:34:53 💭 Anxiety returns when the ego reappears

00:36:11 🔢 Mikes 4 Step Process to Flow

00:37:54 🧘 Practice 1 Calm the body morning and evening

00:38:36 🧠 Practice 2 Silence the mind drop unnecessary thinking

00:39:16 🪞 Practice 3 Let go of self labels and identity

00:40:27 🧭 Practice 4 Focus on actions not personal gain

00:41:08 🌅 Flow 60 movement and reconnecting with the body

00:42:40 ⏱️ 5 minute daily routine for energy and presence

00:44:41 💪 Habits greater than intensity 70 percent daily beats 100 percent sometimes

00:45:34 🌃 Closing reflections from Central Park

👉 Subscribe https://www.youtube.com/@AlexIkonnPodcast

👉 Follow Alex https://www.instagram.com/alexikonn/

👉 Follow Mike https://www.instagram.com/mikechangofficial/

👉 Learn more https://flow60.com

👉 Brought to you by https://link.intelligentchange.com/tools68894b

What does it really mean to be a samurai today?

In this grounded, practical conversation, I sit down with Zen Takai—a 16th-generation samurai—to unpack how ancient warrior wisdom translates into modern life: avoiding conflict, cultivating balance, training intuition, regulating emotion, and leading with stillness and service.

We explore:

• Why “fight is very, very final decision” and how samurai first work to avoid the fight by keeping a silent mind and balance. “First of all… how to keep silent mind and balance.” 

• The Five Elements (ground, water, fire, wind, sky)—the order, the meaning, and applying them daily. “Yes, there’s an order. First element is a ground element… last one… sky element.” 

• Water = flexibility = possibility; Fire = emotion and a method to organize emotions through strict order (tea ceremony). “Flexibility equal possibility… Fire element is strong emotion… focus your order: number one, number two, number three…” 

• Training intuition with blind meditation and reducing over-reliance on sight to feel sound, smell, skin. “Sometimes we go to the mountain side… blind meditation… if you feel something, you just block.” 

• Reading the body’s signals (“Body is very honesty. You cannot lie to the body.”) and using breathing and the tanden (lower belly) to regulate the “inside of the body.” 

• Leadership as balance: silent leadership, yin/yang, and why you cultivate feminine energy first, then masculine. “Samurai leadership is different. Sometimes using a silent… lead the people.” / “First… female energy… after that, control masculine energy.” 

Whether you lead a team, a family, or yourself, this episode offers a practical playbook to move through life with calm strength, clarity, and presence.

⸻

⏱️ TIMESTAMPS

01:01:26 – 🎙️ Welcome, Zen’s lineage, and “what is a samurai today” 

01:03:24 – 🧭 “Fight is the final decision” and the primacy of balance 

01:04:36 – 🧱 The Five Elements order: ground → water → fire → wind → sky 

01:05:36 – 💧 Water: flexibility equals possibility 

01:06:14 – ☁️ Sky: emptiness, meditation, and finding your own answer 

01:07:06 – 🔁 Mind–body loop: control one via the other 

01:07:26 – 👁️‍🗨️ Blind meditation drill: training intuition without sight 

01:08:50 – 🔥 Fire is emotion: how to organize feelings through order 

01:09:04 – 🍵 Tea ceremony method for cooling strong emotion 

01:11:06 – 🫀 The body is honest: reading posture and tension 

01:13:20 – 🌬️ Breathing and the tanden: regulating the “inside of the body” 

01:15:15 – 🤲 Finger elements + pinky grip grounding practice 

01:17:49 – 📖 Samurai wisdom as poetic instruction for daily life 

01:20:49 – 🌬️ Post-COVID “wind generation” and re-grounding 

01:22:18 – 🧑‍💼 Applying elements to teams and companies 

01:23:45 – 🧘 Silent leadership: leading with stillness and presence 

01:26:45 – ⚖️ Yin and yang: feminine first, then masculine 

01:31:04 – 👩 Women and samurai: non-competitive, harmonized learning 

01:35:08 – 🫶 Intuition comes from the tanden (gut), not the heart or head 

01:37:26 – 🧘 Guided practice: hands on tanden, breath, widen ey

What does it really mean to live longer—and better?In this deep and inspiring conversation, I sit down with Dr. Jack Kreindler, a physician, physiologist, and performance scientist who’s worked with elite athletes, founders, and some of the world’s most high-performing individuals. As the founder of Well Founded, Dr. Jack blends cutting-edge science with soulful insight to explore what makes us thrive—not just survive.We talk about:• 🧬 The real science behind longevity and healthspan• 🛌 Why sleep is still the best “regenerative medicine” on the planet• 🧠 The power of “firsts,” novelty, and challenge in slowing down time• 💊 Why sex, drugs, and rock & roll are key to well-being (yes, really)• 🦾 How to train for 90 like it’s your Everest—starting now• 🧘‍♂️ The role of eudaimonia (human flourishing) in modern medicine• 🔬 How Dr. Jack works with both ultra-high performers and people facing the end of life• 🏔️ Why discomfort, nature, and awe may be the real biohacksChapters:00:00:00 🎙️ Welcome and who is Dr Jack00:00:42 🧠 Medicine and physiology bodies when right wrong00:01:09 🏔️ Explorer mountains extremes and learning in the wild00:01:53 🎸 Sex drugs and rock n roll longevity idea00:04:06 🤝 Human connection oxytocin feeling loved00:05:21 🎯 Dopamine purpose goals ikigai drive to live00:07:33 ✨ Awe serotonin you cant infuse this live it00:09:39 📌 80 20 request practical longevity00:10:25 ⌚️ Wearables vs ICU when data actually helps00:12:15 🧭 Learn your own signals intuition over constant tracking00:14:10 🛠️ Use tech wisely dont miss silent killers00:14:50 🛏️ Your bed is the clinic sleep as regenerative medicine00:15:40 🛏️🏃‍♂️🥗😮‍💨 The big four sleep movement nutrition stress00:16:51 🎂 Aim 90 years old with a 60 year old physiology00:18:57 🧩 The five domains strength endurance aerobic Zone 2 balance mobility00:21:16 🧪 VO2 and strength greater than aging clocks Buck Institute00:22:50 🥗 Eat real food avoid ultra processed calories00:23:37 🧬 Biology vs willpower GLP 1 and appetite circuits00:24:34 📝 Mind tools gratitude and simple daily practices00:26:19 🌱 Beyond no disease team connectedness motivation00:29:59 🌟 Eudaimonia human flourishing definition and practice00:31:40 🔢 Why numeric goals 120 years 1B miss the point00:35:06 ❤️‍🩹 Serving 150 days vs 150 years care at both ends00:39:00 ⏳ Time is uncertain align goals with real risks00:44:23 🎯 Where do you want to be at 90 Alexs answer00:50:35 💪 150 percent physiology now 60 at 90 performance framing00:51:43 🧗 Experiential medicine discomfort appreciation00:53:27 ⚡ Can I challenge that The debate begins01:00:02 🎾 Tennis match intrinsic motivation vs entropy01:07:06 🏁 Cadence you cant redline all the time01:08:17 🔁 Do a lot then recover a lot the wave01:15:25 🌊 Life length amplitude of the wave not just time01:16:52 🆕 Create more firsts to slow time and deepen life01:20:39 🙏 Gratitude close lets go create some firstsFrom the physics of entropy to the neuroscience of joy, this episode will shift how you think about health, aging, and the deeper meaning of living well.Whether you’re a founder, a health geek, or just curious about how to stay vital into your 90s and beyond—this is the conversation for you.👉 Subscribe here: https://www.youtube.com/@AlexIkonnPodcast👉 Follow me on Instagram: https://www.instagram.com/alexikonn/👉 Brought to you by: https://link.intelligentchange.com/tools68894b

How do you go from a kid in Detroit with a box of tools to building the iPod, co-creating the iPhone, and selling your company Nest to Google for $3.2 billion?In this rare, deeply personal conversation, I sit down with Tony Fadell—legendary builder, investor, and author of Build—to unpack the true mindset behind innovation, the real price of success, and why he walked away from Apple and nine figures to start over.We explore:• Why failure—not success—is the best teacher (and why it took Tony 15 years to succeed)• The behind-the-scenes of building the iPod, iPhone, and Nest—and why they almost didn’t happen• The emotional toll of success, and why he chose to walk away at the peak• Tony’s playbook for rebooting your identity after massive success• How to know which ideas are worth pursuing (and which ones are just noise)• Mentorship, parenting, legacy, and what it means to “die with zero”This episode is part blueprint for bold creation, part cautionary tale, and part soulful reflection on what actually matters once you’ve “made it.”Whether you’re a builder, founder, or simply figuring out your next chapter, this conversation will challenge how you see success, failure, and your own potential.⏱️ Chapters:00:00 – 🎙️ Intro: iPod inventor, iPhone co-creator, Nest founder00:01:12 – 💡 From birdhouses to Silicon Valley: Tony’s early tinkering00:04:40 – 💥 Why he left Michigan for a “leap of faith”00:07:55 – 🧠 The problem with our education system and punishing failure00:11:10 – 🛠️ Creating his own world after moving schools 12 times00:13:33 – 🚪 Getting into General Magic—the original iPhone, too early00:17:10 – 🔥 Ego death after $800M failure at age 2500:20:48 – 📉 Why the first two iPods were total failures00:24:10 – 📈 Staying humble when the iPhone finally changed the world00:27:30 – 💼 Walking away from Apple and nine figures00:30:15 – 😩 Burnout, politics, and why he needed to “reboot Tony 4.0”00:33:10 – 🚴 18 months off, soul-searching, and rediscovering purpose00:36:22 – 🌡️ The thermostat idea that stalked him for 10 years (Nest origin)00:40:05 – 🔍 Validating the idea before building: 9-month business blueprint00:44:30 – 🤝 How to pick the right co-founder (like marriage)00:47:45 – 💬 Why mentorship is everything—and how to know when you become the mentor00:51:30 – 🧠 Parenting vs babysitting: giving risk to help others grow00:54:20 – 🧘 Redefining success: from building to mentoring, from earning to giving00:59:45 – 💸 Why Tony (and others in SV) are planning to die with zero01:02:20 – 🧬 Designing a life exit strategy—not just a business one01:04:44 – 📱 Why Apple refused to sell porn—and what values should guide tech01:09:12 – 🤖 What scares Tony about AI & the mindset of young founders01:13:00 – 🔁 Final thoughts on legacy, intention, and using your life force well👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow Alex: https://www.instagram.com/alexikonn/👉 Brought to you by: https://link.intelligentchange.com/tools68894b

Why are we so afraid to feel? To cry, to scream, to get ugly?In this powerful and vulnerable conversation, I sit down with Luuk Melisse—former professional dancer and co-founder of Sanctum, a global movement experience blending ancient spiritual practices with modern sound, ritual, and raw expression.We talk about:• Why we’ve been conditioned to suppress our emotions—and how that creates disconnection• How to heal through movement, sound, and somatic release• The science and soul behind Sanctum’s 3-body method: Physical, Emotional & Energetic• Creating collective rituals to break through isolation and loneliness• Embracing the ugly, the shadow, and the full spectrum of what it means to be human• Rewiring survival patterns and learning to surrender• Love, impermanence, and being a channel for something greater than yourselfFilmed high in the mountains of Switzerland, this conversation is part soul talk, part masterclass in somatic intelligence—and a reminder that the most powerful healing doesn’t happen through perfection… but through presence.If you’ve ever felt lost, disconnected, or unsure how to fully express yourself, this episode will speak to your soul.CHAPTERS: 00:00 – 🎙️ Welcome to the mountaintop with Luuk from Sanctum00:01:22 – 🧭 How Sanctum began (and why Luuk didn’t create it)00:03:19 – ❤️ The epidemic of loneliness and how movement heals00:05:20 – 🎧 Why Sanctum uses headphones, sound, and spiritual immersion00:07:17 – 🎬 How Luuk designs every class like a movie00:09:00 – 🧘‍♂️ The “3 Body” method: physical, emotional, energetic00:12:22 – 🌊 How to raise your frequency (without spiritual bypassing)00:15:01 – 🧠 Addiction to survival mode and rewiring the brain00:17:03 – 🧘‍♂️ Meditation, detachment, and befriending the mind00:18:30 – 🌑 Embracing your shadow—anger, grief, shame, and all00:21:04 – 👂 Why we don’t express our full selves (and how to start)00:25:02 – 🎭 Make it ugly: how imperfection becomes sacred00:27:27 – 🎉 Ritual, collectivity, and the magic of shared emotion00:29:59 – 🌬️ How to self-regulate through movement and breath00:33:46 – 🌱 Why true transformation begins in the body00:36:00 – 📱 The digital evolution of Sanctum00:38:13 – 🪞 Love, attachment, and impermanence00:41:00 – 💫 Living in service & becoming a vessel for something bigger00:45:08 – 💗 Final thoughts on gratitude, death, and being fully alive👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow me: https://www.instagram.com/alexikonn/👉 Created with: https://link.intelligentchange.com/tools68894b

What does it take to scale a health startup from $10M to over $600M in annual revenue? In this deep-dive conversation, I sit down with Jon Corne former Chief Marketing Officer at AG1 (Athletic Greens)—to unpack the real story behind the rise of one of the most recognised brands in wellness today.Jon shares:• How he went from barista and accountant to executive leader in one of the fastest-growing supplement companies• The creator economy secrets that fuelled AG1’s explosive growth• How to scale from 10 to 90 employees and keep performance high• Real talk about LTV, CAC, and making smart bets in uncertain markets• The behind-the-scenes of working with creators like Tim Ferriss and Andrew Huberman• How to win in saturated markets by thinking long-term and obsessing over the customer• Tactical insights for tracking podcast performance, pricing creator deals, and optimising attributionWhether you’re an entrepreneur, operator, or creator—this episode is a blueprint for exponential growth, data-driven strategy, and building a team that scales.From spreadsheets to story-telling, Jon’s approach is part startup hustle, part brand genius, and 100% actionable.📌 This is a must-watch if you’re building a DTC brand or scaling anything in the creator economy.TIMESTAMPS00:00 – 🎙️ Introduction to Jon and AG1’s $600M journey00:01:15 – ☕ From barista & accountant to growth leader at AG100:02:30 – 📈 How Jon helped scale from $10M to $600M00:06:00 – 🔍 Discovering AG1’s biggest growth levers00:09:25 – 🎧 The podcast arbitrage opportunity00:13:00 – 💡 Why being the customer gave him an edge00:18:10 – 🧠 Turning insights into repeatable systems00:22:40 – 📊 Building a media attribution engine from scratch00:26:50 – 🎯 How to pitch ideas internally and get funding00:30:30 – 📉 The 3-part creator portfolio strategy (Index, Stock Pick, Crypto)00:34:55 – 🔄 Negotiating long-term creator deals00:41:20 – 🧬 What made Andrew Huberman say “I’ll work with you”00:47:15 – 🛠️ How to track ROI on podcast and influencer campaigns00:54:45 – 🔥 The “Jenga tower vs. compounding machine” mindset01:02:10 – 🛍️ GPT as the next major recommendation engine01:07:30 – 🌱 What’s next: building in health, tech, and impact👉 Subscribe: https://www.youtube.com/@AlexIkonnPodcast👉 Follow me: https://www.instagram.com/alexikonn/👉 Created with: https://link.intelligentchange.com/tools68894b