Setting a big, exciting goal can feel amazing at the start—the motivation is high, and the journey feels full of possibility. But what happens when the excitement fades or the path gets bumpy? That’s when the power of intention can make all the difference.

In this episode of Branding Room Only, I’m diving into the difference between intentions and goals and how combining the two can create a winning strategy. We’ll explore why intentions are key to building a personal brand that feels authentic and sustainable—and how they can keep you grounded and moving forward, even when you don’t hit the mark.

1:38 - Why an intention is different from a goal

3:19 - Why you must have intentions if you want to build a strong brand

6:49 - How combining your intentions and goals leads to a winning strategy

9:14 - Actionable steps to help you bring it all together

Mentioned In Intentions vs Goals and How To Combine Them for a Winning Strategy

2025 Intention and Goal Setting Webinar

Personal Branding Strategy Sessions

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [email protected], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.