Interesting B2B Marketers

Steve sits down with Christopher Willis, Chief Marketing & Pipeline Officer at Acrolinx, the only AI platform that uses a unique linguistic analytics engine to “read” all your content and provide immediate guidance to improve it.

Chris started as a web developer but quickly became interested in business and marketing in the tech industry. Let's learn from Chris as he discusses the qualities that make the best marketers, the importance of curiosity and proactivity in problem-solving, and many other insightful stories.

Connect with Christopher Willis on LinkedIn.

Steve sits down with Sarah Wallace, a consultant at Forrester. She has over 20 years of experience working as an industry analyst and thought leadership marketer while providing consulting and advisory to C-level executives on both the vendor and practitioner sides.

Over the years, Sarah has consulted for such companies as Futurum Research + Analysis, Oracle, IHS Markit, TimeTrade, and Informa. She has been cited by Forbes in their list of top mobile influencers, was chosen to attend the first Tory Burch Foundation Ambition Summit for women, was selected for Seth Godin's AltMBA program, and was featured in Audi's "Pay Your Dues" campaign.

Listen in as Sarah shares some of the most interesting projects that she had the opportunity to contribute to. These include a social media campaign leading up to the launch of a wearable tracking device for individuals who have a tendency to wander off; as well as conducting a survey for the Gen-Z retail space for a tech startup.

Sarah explains that thought leadership fundamentally revolves around providing value to one’s audience rather than pitching products to them. For B2B marketers, this involves building authority by doing a thorough research in a given space, as well as focusing on addressing pain points over selling products on a white paper.

Connect with Steve and Sarah on LinkedIn.

Steve sits down with Matthew Hunt, Founder of Automation Wolf, a communications and demand generation company which helps busy B2B founders/CEOs create all their LinkedIn content in one hour each month.

Matthew has built three B2B profitable companies in the last 13 years and has been hired by hundreds of businesses to help them implement his marketing and sales strategies. Some of these companies include RE/MAX, Valvoline, FedEx, Chef's Plate, League, and TouchBistro.

Listen in as Matthew breaks down his ultimate B2B demand generation system, which he calls the “three-pillar system”. This involves creating short-form, long-form, and controlled-form content to develop the know, like, and trust factor among those who come across your brand.

Matthew also discusses “content networking”: creating content through interviews, summits, and other avenues that allow you to promote other thought leaders and industry experts while bolstering your own credibility as a brand.

Connect with Steve and Matthew on LinkedIn.

Steve sits down with Andra Zaharia, a freelance content marketer with ten years of experience as a communication specialist. She has focused on the infosec industry for five of those years.

A self-proclaimed “cyber-realist”, Andra helps her clients make smarter decisions as they navigate our fast-paced and ever-evolving information society. Her work involves helping organizations build scalable content systems, alongside promoting cybersecurity literacy to make products accessible to a wider audience.

Listen in as Andra illustrates the power of community as she shares her time in the startup world, where she juggled the no-nonsense demands of growing a company with her values-driven approach to business and marketing.

She then shares her top lessons learned about mentorship while being part of one of the first cohorts of Seth Godin’s altMBA. Also, in line with her belief in ethical marketing that puts the human first and top-of-mind, Andra talks about one of the biggest pitfalls in marketing cybersecurity: overreliance on automation over high-touch interactions.

Connect with Steve and Andra on LinkedIn.

Steve sits down with Riaz Kanani, Founder and CEO of Radiate B2B, to dive deep into his best strategies for winning in the world of B2B.

Listen in as Riaz shares how B2B firms, big or small, can take advantage of ABM to target mature companies, how larger organizations can distinguish themselves by building landing pages that drastically cut down the time and effort needed to get that first conversation with a potential customer and his best practices for conducting nurture campaigns.

Connect with Riaz Kanani on LinkedIn.

In this episode, Ethan Beute joins Steve Goldhaber as they share strategies and ways to approach B2B and B2C marketing that can promote opportunities for business growth.

Find out how personal trust and marketing service exceeds click baits and other social media hacks.

Follow Ethan on LinkedIn and check out his books - Human-Centered Communication: A Business Case Against Digital Pollution and Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.

With the rapid digitalization of business over the last few years, B2B marketers are being pushed to pivot, adapt, and innovate their marketing tools and strategies. So, are you keeping up?

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Manny Rivera, VP at Salesforce, to share real stories and insights on marketing technology, customer acquisition, and the future of B2B marketing.

Tune in to hear Manny also shed light on how he first got started in B2B marketing and what he enjoys most after 30+ years of marketing. Then, he shares his expert advice for new, aspiring B2B marketers in 2022 and beyond.

Plus… Manny shares his current favorite martech tools, his biggest marketing pet peeve, and his candid thoughts on potential changes in B2B marketing in the next 5 years.

Connect with Manny and Steve on LinkedIn.