International Institute Of Digital Marketing™

#socialmediamanager #communitymanager #business #marketing

Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job.

Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental.

Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time.

Identifying the difference is as easy as answering one simple question:

Who is your [social media/community] manager talking to?

If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more.

#socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups.

#socialmediamanagers speak to an audience on behalf of your company…

An audience as a specific group of people who are targeted recipients of your message.

#communitymanages, on the other hand, speak to… well… your community!

A community is “a specific group of people who have developed relationships around a strong common interest.”

Let’s dive a little deeper into this, shall we?

A #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other.

#socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention.

For more information, visit www.iidm.world

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#emailmarketing #strategy

Hi, i’m cally, from the international institute of digital marketing.

Here are some tactical #emailmarketing tips and tricks.

Each email we send has one of five purposes:

● Indoctrinate – teach them who you are

● Engage – get them to buy

● Ascend – get them to buy more

● Segment – learn what they want to buy next

● Reengage/win back – bring them back

These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.

Now you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…

● Subject lines

● Body copy

● And landing pages for those emails

… you need to understand the responsibilities of each element of an email.

Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.

A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.

Now that you’re getting those emails opened — you need to get the click.

Each email we send contains one or more of these principles of persuasion.

● Gain

● Logic

● Fear

● Scarcity

These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.

For more information, visit www.iidm.world

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#marketing #contentmarketing ##digitalmarketing

There are a lot of ways to market online.

So many, in fact, that we’ve created an entire business around educating people on the ins-and-outs of #digitalmarketing.

Why are we always talking about #contentmarketing?

Because right now, it’s everywhere.

It’s on every website you visit, social profile you scroll through, and even in this video that you’re watching right now.

#contentmarketing is a big deal, and rightfully so.

Hi, i’m cally, from the international institute of #digitalmarketing. Let’s look at the basics of what is #contentmarketing?

#contentmarketing builds an audience of future customers, engages them so they’re motivated to buy your product, and then continues to interact with them so they can become brand ambassadors for your business.

#contentmarketing publishes content (see, this isn’t so overwhelming, right?) For future and current customers.

● Blogs

● Videos

● Podcasts

● Email newsletters

● Ebooks

● Physical books

● Other types of newsletters

● Images

What kind of content should you publish? That’s easy. The kind your audience wants to consume.

Your customer avatar is the person that you created your product for. They’re the person who needs your product to improve their life.

Each avatar wants to consume content differently. For example, let’s say that your customer avatar is a new mom and you’re selling a state-of-the-art pacifier that is somehow monumentally different than those that already exist on the market.

For more information, visit www.theiidm.org

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#content #organictraffic #analytics

A #content audit is where you analyze the performance of all #content on your site to determine whether it should be kept as-is, updated, deleted, consolidated, or redirected.

The result? A healthier site with fewer underperforming low-quality pages.

Hi, i’m cally, from the international institute of digital marketing. Here’s  .

You can do a #content audit manually on a page-by-page basis.

The first thing to do is to check whether the page gets “a meaningful level of traffic” in google #analytics. You can choose whatever threshold you like for “meaningful” traffic.

The next step is to check if a good amount of that traffic comes from organic search.

Here’s how to deal with the three possible outcomes

Redirect (301) or update

This recommendation occurs when:

The page gets no meaningful trafficfrom any source;

Has at least one followed backlink.

But which is the correct option to choose? Redirect, or update?

If the page or post targets a worthwhile keyword with decent #organictraffic potential—and is related to your business goals—then you should update rather than redirecting elsewhere. This may give it a boost in the serps and bring more #organictraffic to your website.

This recommendation occurs when the page:

Gets no meaningful trafficfrom any source;

Has zero followed backlinks.

This recommendation occurs when the page:

Gets decent traffic.

Has little (if any) trafficfrom organic search.

It’s here where things get a little more complicated as there are a few potential actions to take:

Leave as is:

‘noindex’:

Update:

Redirect (301) and/or consolidate:

Which brings us to an important point:

You should never delete or redirect a page without first manually reviewing it.

Failure to do that can result in some nasty seo faux pas, such as deleting your “contact” or “terms of service” page because it has no traffic or backlinks. That’s not a page you want to delete regardless of how poorly it performs.

For more information, visit www.theiidm.org

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#blogs #marketing #content

If you want to level up your #marketing game, your best bet is to read the #blogs the pros are learning from.

Hi, i;m cally, from the international institute of digital #marketing. Here is a list of the 4 most popular #marketing #blogs, among top marketers.

For those who are unfamiliar, ahrefs typically publish 1–2 posts per week on seo and #marketing, and focus on quality over quantity.

They also have access to some seriously big data, from which they regularly derive and publish studies.

Animalz is a #content #marketing agency based in new york.

The blog is mostly run by well-known #content marketer jimmy daly, who writes about saas #marketing (strategy and tactics) as well as writing tips.

One thing’s for sure—you can count on jimmy to deliver tips based on real-life experience. Every post on this blog is unique, insight-driven and born from working with real clients.

Brian rarely publishes, but when he does, it is always epic. Brian is all about quality, and every single post is well-written, well-designed and full of actionable #marketing and seo tips.

Started by hubspot’s ex-head of growth brian balfour, reforge is a training company that teaches experienced product and #marketing professionals about growth #marketing, modeling, and experimentation.

Brian has a vast network, and the reforge blog is chock full of actionable insights from the marketers behind successful tech companies like pinterest and uber.

For more information, visit www.iidm.world

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#Seo #Internallinks #Pagerank

What are #Internallinks?

They’re links from one page on the same domain to another.

Every website has them. But what most people don’t realize is that—when used strategically—#Internallinks can significantly boost a site’s performance in the search engines.

Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to create a smart #internal inking strategy for your website.

Think of your website as a pyramid with the most important content at the top and the least important content at the bottom.

Most websites have the same page at the top of the pyramid—their homepage. Under that, they have their next most important pages—about us, services, products, blog, etc. Under each of those, they have slightly less important pages—individual products and service pages, blog posts, etc.

But you shouldn’t link all pages on one level of the hierarchy to all pages on another.

You need to keep relevance in mind.

Siloing is the grouping together of topically-related web pages via #Internallinks.

For example, imagine that we have a website about countries and cities with these pages:

You can tell that each page falls into one of two distinct groups:

Pages about countries

Pages about the cities in those countries

Three benefits of this are:

Users will have an easier time navigating their way around your site.

Crawlers will have an easier time understanding your site structure.

More “authority” is transferred to your most important pages (because subpages link back to hub pages and vice-versa).

For more information, visit www.iidm.world

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#blog #strategies #traffic #content

Just published a brand new #blog post and have no clue how to promote it? Let’s fix that.

Hi, i’m cally, from the international institute of digital marketing. Here’s how to effectively promote your #blog with just 3 fundamental strategies.

1. Run facebook ads

Most people want to learn “free #content promotion strategies” because they don’t want to pay for promotion. But what they often don’t realize is that, in reality, no #content promotion method is free because of something called opportunity cost.

Opportunity cost is an economics term that refers to the value of what you have to give up in order to choose something else. In a nutshell, it’s a value of the road not taken.

Now back to facebook ads.

Done correctly, you can get clicks from facebook for under $0.30 each. Which means that $30 translates into 100+ guaranteed clicks to your article which leads to some decent referral #traffic.

If that’s all you’re doing to promote your #content, you won’t get far.

Now, with facebook ads, you can easily create a “negative audience”of people who have already visited your website and only pay for clicks from people who have never heard about you.

This way you can effectively enlarge your audience and expose your #content to more and more people over time.

Creating great share-worthy #content is essential for the success of your #blog.

Impress your readers,

Overwhelm them with value,

Spark an emotion in them…

Creating great #content is the most crucial #content promotion strategy ever.

Publish something unique and insightful, and the support you get from others in your industry may amaze you.

Anyone is capable of creating amazing and original #content that will make a splash in their industry. You just need to invest a ton of time and effort into doing things that haven’t yet been done.

For more information, visit www.iidm.world

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#podcast #marketing

#podcasting is now one of the fastest growing content types in the world. And, most importantly for marketers and business owners, more than half of #podcast listeners say that they’re at least somewhat more likely to buy something after hearing their advertisement on a #podcast.

But starting a new #podcast is hard, and lots of rookies face a lot of the same challenges. Production, editing, and content ideation is harder than people think.

But for most businesses who do an interview-style show, there’s an even bigger challenge: getting people on their #podcast.

Hi, i’m cally, from the international institute of digital #marketing. Here are a few tips that will help you get people on your #podcast.

What makes for a good #podcast guest?

That’s going to very much depend on your #podcast.

You want to find people who will resonate with your audience, and drive toward your #podcast’s main goal, whatever that may be.

Big names make for great #podcast guests. They’re flashy, eye-catching, and make people want to listen.

But the not-so-famous #podcast guests can be just as good as the big names. And, sometimes, they can be even better for your business, even if they don’t attract as many new listeners as the big names.

That’s because you can use the #podcast with that person to create a relationship, whether it be transitioning that person into a client, or creating a mutually beneficial strategic relationship. It’s a strategy that helps you make content and

Find qualified leads. Which is something that the big names don’t necessarily offer.

Finding a good #podcast guest is only half the battle. The second part is actually getting them to agree to coming on.

You just have to ask.

It may seem like an obvious answer, but it really is as simple as that.

The worst thing that they can say is no. And, truth be told, that may be the answer that you get at first. But persistence is key, as well as meeting their demands when they finally come around to say yes.

So, what does that usually entail? Flexibility and credibility.

For more information visit www.iidm.world

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#seo #backlinks #onpage #seo

Looking to become an #seo expert but have no clue where to begin?

With demand for #seo professionals higher than ever and average hourly rates sitting between $75-$150, there’s a clear financial incentive to get good at #seo.

But with no colleges offering degrees in #seo, it’s up to you to carve your own path in the industry.

Hi i’m cally, from the international institute of digital marketing. Let’s look at how to kickstart your journey to becoming an #seo expert in 3 simple steps.

Google’s index contains trillions of web pages, which is built primarily from crawling the web.

When you type a query into google, it pulls all matching pages.

Because there are often millions of relevant results, google’s algorithm then ranks them based on hundreds of factors. Nobody knows what all of these factors are or how they’re weighted, but we do know some. So take the time to learn moreabout the search engine you are targeting.

Lots of people get bogged down optimizing for ranking factors that aren’t all that important. So before you start obsessing over pagespeed or title tags, make sure you’re on top of the three big ones.

This is how well your page matches the query.

This largely boils down to #backlinks. Google sees links as votes of confidence. The more high-quality #backlinks you have, the higher you’re likely to rank.

Google aims to show the best result in pole position. That means it isn’t enough just to match search intent. So the best course of action is to review the current top-ranking pages and see what’s good about them, and where they fall short.

Think of #seo as a puzzle with multiple pieces. Understanding how they fit together is essential knowledge for any industry professional.

The four pieces are:

Keyword research;

On-page #seo;

Link building;

Technical #seo

For more information, visit www.iidm.world

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#seo #links #content #marketing

Did you know that there are 3.5 billion searches performed every day on google? But only a handful of those businesses are visible. The rest are tucked away in the safest spot for hiding a dead body—the second page of google, and beyond.

What makes the difference between total obscurity and ranking for a keyword that sends you customers on autopilot?

Hi, i’m cally, from the international institute of digital #marketing. Here are 4 reasons you need #seo to survive and thrive

Ppc and other #marketing tactics can send traffic, but as soon as you stop investing your time, effort or money in them, traffic fades to nothing.

In other words, organic traffic has staying power. It’s sustainable!

Organic traffic is sustainable as long as you target a topic with organic search traffic potential. I.e., a topic that people are searching for, month after month, in google.

Many of your prospects almost certainly turn to google when they have a problem.

But the way they express it might be different depending on how aware they are of their own problem and the available solutions.

Different stages of the buyer’s journey presents an opportunity to write and rank content that addresses a wide array of questions and concerns.

If you can rank strategically for content that answers very specific enquiries—the kind that you know your customers have, and search for—then it’s as if you magically show up every step of the way and cement your brand into your prospects’ minds.

51 percent of all website traffic comes from organic search, 10 percent from paid search, 5 percentfor social, and 34 percent from all other sources.

#seo is 10x more effective than social media. It is responsible for 51% of website traffic, and generates 40% of revenue.

Even ranking partway down page one can mean that your competitors are still stealing the majority of your business because the #1 result almost always gets the vast majority of total clicks. Therefore, #seo requires consistent effort, analysis and improvement.

Simply paying your way to the top just doesn’t cut it when it comes to google’s search results. Most people will ignore paid searches completely, opting for organic results almost all (94%) of the time.

Looking further into this, it can be seen that the second and third pages receive an additional combined 5.59% of total clicks.

What do we have left? A generous 6% of traffic going to paid search.

Holding a long-term organic positionon the first page of google’s search engine results directly impacts your capacity to benefit from organic traffic.

For more information, visit www.idm.world