International Institute Of Digital Marketing™

#blog #traffic #links

Struggling to gain traction on your #blog?

Hi, i’m cally, from the international institute of digital marketing. Here are 4 tried and tested tactics to increase your #blog traffic:

It can be tempting to write about whatever excites you. This could be the latest industry topics, breaking news, or even just a random rant.

But these types of posts have short shelf lives.

The solution? Write about topics that people search for.

For as long as your article ranks in google for relevant search queries, you’ll receive consistent, passive organic search traffic.

Search intent is the why behind a search query.

Why does this matter?

Google aims to provide users with the most relevant results for their queries. If you want to rank high on google, you need to be the most relevant result—and that means creating content that aligns with search intent.

This happens because google knows that when people search for variations of the same topic (e.g., “how to lose weight,” “lose weight,” etc.), they’re all looking for the same thing.

As a result, they often rank the same pages for lots of related long-tail queries.

How can you improve your chances of ranking for lots of queries like this?

Create content that covers a topic in as much detail as possible.

4. Build an email list

Why email?

Platforms like facebook deliberately limit your reach (average organic reach on facebook is 1–6%). With email, you can communicate with your fans anytime.

Building a list doesn’t have to be complicated. Simply offer to deliver more of the content people enjoydirect to their inbox.

If you want to be a little more “aggressive”, try offering something useful like a pdf version of the post or a free 7‑day course in exchange for their email.

For more information visit www.iidm.world

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#seo #youtube #traffic

Looking to get more #youtube video views from google?

Hi, i’m cally, from the international institute of digital marketing. Here’s how to rank your #youtube videos on google in 4 easy steps.

Not every video has the potential to attract views from google.

The reason for this is simple:

For a video to attract views from google, two things have to be true:

People need to be searching on google for that topic. If nobody is searching for it, then nobody will click on your video even if it ranks.

The topic must have “video intent.” This means that most searchers would prefer to watch a video about the subject instead of reading about it.

Keyword research tools can help with finding topics that people are searching for. You can then look for videos in the search results to infer “video intent.

First, use simple language and “action verbs” to describe each step in the video. Make sure to avoid unnecessary fluff and distractions between instructions where possible. This will only reduce clarity, which may confuse google’s language processing algorithms.

Second, ensure that your audio is clear and high quality. To do this, use a decent microphone and keep background noise to a minimum.

Third, show what you’re talking about on the screen as you talk about it.

#youtube automatically adds closed captions to videos. The problem is that these are rarely perfect. Misspelled words and grammatical errors are a common issue.

For that reason, it’s best to add your own.

In terms of search, discovery, and engagement, captions are one of the most powerful pieces of data out there. The internet is text-based, so your video is going to stay hidden from search engines unless the text attached to it can be picked up.

Videos with poor thumbnails won’t get as many clicks from google as those with enticing ones.

Here are a few tips for creating thumbnails that entice searchers to click:

For more information, visit www.iidm.world

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#internetmarketingindustry #success #digitalmarketing

Hi, i’m cally, from the international institute of digital marketing. When it comes to internet marketing success, here are top 4 big picture tips.

Getting obsessed with your passion is different than just working more. Obsession is a level of dedication that transcends immediate rewards. When you think about achieving your internet marketing goals, think about time as an investment. Each hour you spend surrounding yourself with your passion means more headway towards achieving your goals. Yes–it will get tiresome, but what’s the alternative?

If you want to be at the top, you have to have the mindset of the top. That mental shift can be the key to unlocking your potential.

How many people actually end up making money online? It’s probably less than 1%. Really, the only way to be in that 1% is to operate on that level.

That level included working like crazy towards your goal and not settling for the routine or expected path.

So many people mute their intuition and settle for jobs and careers that don’t make them happy. One of the best ways to figure out if you’re on the right path towards your personal success is to pause and think about what you really love to do and how your ideal day would look. Even if you’re not on the path you want to be right now, you can start following your intuitionand correct your course.

Do you want people to think you’re someone who makes money online, or do you want to actually make money online? Only one of these answers is correct when it comes to achieving success.

This is a good test for all endeavors. From becoming a writer to traveling… the person who achieves the goal spends more time putting in the work rather than talking about putting in the work. Oftentimes talking about goals can diminish motivation because it provides a false sense of accomplishment which can lead to complacency.

For more information, visit www.iidm.world

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#digitalmarketing #prediction

#digitalmarketing is no stranger to changes.

We have to stay on our toes if we want to stay relevant with the never ending changes to algorithms and regulations—and part of that is positioning ourselves for success.

Hi, i’m cally, from the international institute of #digitalmarketing. Here are 5 #digitalmarketing predictions for 2022.

As the pandemic subsides, shoppers, diners, tourists and consumers of all kinds are going to go out. And when they go, they are going big. Marketers will need to know where their ideal customers go, how often they visit, competitors they’re shopping at — as much as they can know about the offline consumer journey. Reaching those audiences will be critical to business growth and will separate the 2022 winners from the laggards.

We saw a massive shift to onlinein 2020 because no one had a choice, now in 2022 those that shifted have choices. The first is to wing it, and carry on thinking they know what they are doing, the second is to get trained or outsource what they are doing to make sure they are benefitting from the new normal. Without doing one or the other, businesses will eventually fail.

The massive and sweeping emphasis on privacy is going to alter (and significantly inhibit) the way advertisers are able to target and track prospects. This might be the first time in the history of online advertising that we have actually gone backwards in terms of our ability to capture and utilize data. I believe this is going to place a heavy emphasis on the quality of the creative being used in online ads as well as the need to monitor and optimize the entire user journey (not just the conversion event). Advertisers are going to need to work to qualify prospects through intrinsic values (like user behavior and action) instead of relying as heavily on extrinsic values (like demographic information). The customer value journeyjust became that much more important!

We will begin to see a crack in the facebook/google ad duopoly as amazon continues to steal share from google search ads and networks like spotify, tiktok, reddit, pinterest, become more proficient at serving ads. These smaller networks are gaining ground in the areas of audience targeting, self-serve ad platforms, and cost-per-acquisition (cpa and cpl) objectives rather than just cpm models. 2022 is a good year to dip your toes in the waters of some of these smaller ad platforms and start testing.

2022 is an entirely new look at social media and marketing. After a long year of growth, hardship, and survival (for many), people are ready to experience authenticity on a new level. Here’s how to implement it: everything stems from intention.

It sounds fluffy, but it’s actually incredibly foundational.

What is your intention with that instagram post? Sales or service? What is the intention behind your youtube video? Vanity metrics or value? What is your intention for replying to comments? Engagement or connection?

For more information, visit www.iidm.world

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: #contentstrategy #leadgeneration #digitalmarketing

We live in the era of an always multitasking, ever-moving consumer who is hard to impress. These days most brands are forced to up their content creation game and start producing in-depth and interactive content, investing into video creation and designing original graphics.

However it is not enough. While content quality is fundamental, your #contentstrategy will fail to have any impact on your company’s bottom line unless it is optimized for capturing and nurturing leads.

Hi, i’m cally, from the international institute of digital marketing. Here are three tips to optimize your #contentstrategy.

Instead of targeting keywords, target a customer’s experiences.

Behind each search query, there’s that searcher’s intent, i.e. What they are hoping to do when they see search results.

As buying journeys are becoming more and more complicated and unpredictable, you may adopt an even more robust approach.

In other words, for every content you are thinking to create next, identify:

Firstly, people are less and less willing to give away their email addresses. Secondly, our email inboxes are so cluttered these days that it is next to impossible to get your marketing email noticed.

It is high time that we rethink our lead nurturing process. Two possible ways to try out are:

● Hook up your opt-in forms to a customer relationship management platform. Hubspot provides one for free, but there are more crm options to consider. A crm platform will help you organize your contacts and develop a more comprehensive strategy of reaching out to them. You can use social media, keep a detailed record of all your interactions and identify best ways to turn your readers into buyers.

● Use facebook retargeting to be able to reach out to your content readers with personalized ads through the platform. This will allow you to get in touch with those people who chose not to subscribe to your list.

Finally, changing the way you evaluate your content effectiveness is a must if you want to better understand which of those articles do the best job matching your customers’ journeys.

Google analytics is the most obvious option here, only it is not easy to figure out. Finteza is another option, especially with their “funnels” option allowing you to clearly see which pages “funnel” web users into becoming leads and buyers.

Creating a funnel is easy: simply select your article url and then any number of “desired” actions (clicks, form fills, etc.) You’d like your article readers to perform.

For more information, visit www.iidm.world

Google alternatives are everywhere, but are they any good?

Hi, i’m cally, from the international institute of digital marketing. Here is a review on 3 alternative search engines to google.

#startpage exclusively uses results from google, so it’s effectively google without the tracking.

#startpage doesn’t record your ip address, and it doesn’t serve tracking cookies.

One great #startpage feature is dubbed “anonymous view.” This protects you against website fingerprinting, cookies, social media tracking pixels, and other invasions of privacy when visiting websites.

Started in 2013, #qwant is a search engine based in paris.

Its search results are powered by bing and supplemented by those collected from its own web crawler.

#qwant does not collect any data or use tracking cookies. It also dissociates your query and ip address for further anonymity.

#qwant offers “search shortcuts” that allow you to search for results from a specific website.

Possibly the most popular private search engine, #Duckduckgo (ddg) has positioned itself as “anti-google” since its launch in 2008.

#Duckduckgo sources its results from over 400 different places, including its own crawler (duckduckbot), crowdsourced sites (e.g., wikipedia), and partners (e.g., bing).

According to #Duckduckgo, it does not store personally identifiable information like ip addresses. It also doesn’t use tracking cookies. However, it does save searches, though it claims to do it in a non-identifiable way.

#Duckduckgo’s “bangs” feature takes you directly to search results on other sites. For example, typing “!w” and a keyword (e.g., !W singapore) takes you directly to wikipedia’s page for singapore.

For more information visit www.iidm.world

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#seo #metadescription #metaviewport #metatitle

Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it to visitors.

Hi, i’m cally, from the international institute of digital marketing. Let's look at the 4 most important meta tags for #seo.

This is the page title that google and most other search engines show in search results.

Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to decide which result to click on, so it’s important to use high-quality titles on your web pages.

Write a unique title tag for each page;

Be brief, but descriptive;

Avoid generic and vague titles;

Use sentence case or title case;

Create something click-worthy—not clickbait;

Match search intent;

Include your target keyword where it makes sense;

Keep it under 60 characters.

The meta description summarizes the page’s content. Search engines often use it for the snippet in search results.

Write a unique description for each page;

Try to summarize content accurately;

Avoid generic descriptions;

Use sentence case;

Create something click-worthy, not clickbait;

Match search intent;

Include your target keyword where it makes sense;

Keep it under 160 characters

The meta robots tag tells search engines if and how they should crawl your web pages.

Don’t block pages with meta robots tags in robots.txt;

A meta viewport tag sets the visible area of a web page. It is used to instruct the browser how to render the page on different screen sizes (i.e., desktop/tablet/mobile).

Use the “standard” tag unless you know what you’re doing

For more information, visit www.iidm.world

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#analytics #tracking #google

There’s a high risk of making bad decisions if you’re blindly relying on the data that you see in #google #analytics.

Hi, i’m cally, from the international institute of digital marketing. Here are 4 tips to help you minimize data skewing factors.

This sounds trivial, but it’s a common problem—especially on sites that use more than one cms.

The good news is that #google #analytics has missing code notifications built-in. The bad news is that it’s slow, and may take weeks to alert you about pages with missing code. It also doesn’t tell you about duplicate codes, which is another common problem.

For that reason, it’s best not to rely on #google’s notifications and instead crawl your site for errors with a tool that allows custom extraction.

If you’re using interaction events for #tracking events that fire automatically on each page, like scroll depth #tracking, that’ll result in close-to-zero bounce rates across your whole website—which isn’t good.

You can easily spot these issues by looking for unrealistically low bounce rates in ga.

If you suspect interaction events as the culprit, change the event’s “non-interaction hit” setting from false to true in #google tag manager.

It’s surprisingly easy for someone to mess up your data if you don’t take preventive measures. Why? Because your ga/gtm #tracking code is visible to anyone who opens your source code, so anyone can send hits to ga servers under your #tracking code.

Luckily, it’s easy to prevent this from happening by setting up a view filter.

There are a lot of irregular actions we make on our websites, and we don’t want those reflected in our data.

So, while you’re setting up filters, make sure to exclude hits from internal ip addresses.

For more information, visit www.iidm.world

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#content hubs are useful for more than just neatly organizing #content. They also have #seo benefits.

Connecting your hub page and subpages using relevant internal links builds semantic relationships between #content. That may help to boost what we like to call “topical authority,”meaning google sees your site as authoritative when it comes to a particular topic.

If you’re struggling for ideas, head over to ahrefs’ keywords explorer, search for a broad topic related to your niche, then go to the phrase match report.

You’ll see a lot of ideas here, and not all of them will be suitable for hub pages.

2. Choose relevant subtopics

The key here is to choose subtopics that are highly related to your chosen topic.

For example, if your hub page is about “how to make wine,” then it wouldn’t make much sense to create a subpage about types of wine glasses.

Good subpages give more information about a related topic.

Your hub page should link to your subpages, and your subpages should link back to the hub.

Many of the hubs you’ll come across utilize custom designs to do this. While this looks good and makes sense from a user perspective, it’s not a requirement. After all, some people don’t have the resources to create elaborate hub designs.

So, if you’re creating hubs on a budget, it’s fine to use regular links.

For more information, visit www.iidm.world

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seo #content #rankings

#seo copywriting is the process of creating online #content that ranks high in google, drives qualified traffic, engages readers, and ultimately convinces them to take action.

After all, #content that gets tons of traffic from google but never contributes to your business objectives is useless. The same goes for #content that converts like crazy but never gets any traffic.

Hi’ i’m cally, from the international institute of digital marketing. Here are some tips to help your ranking.

Understanding search intent can be pretty straightforard. Just look at the search results to figure out the 3 cs of search intent.

#content types almost always fall into one of five buckets: blog posts, product, category, landing pages or videos.

#content format applies mostly to informational #content. Examples formats include how-tos, listicles, news articles, opinion pieces, and reviews.

#content angle is the main selling point of the #content. There’s usually a dominant angle in the search results.

Google wants to rank the most relevant, useful result on the first page. So, your post should show that it deserves a place there.

How do you do this?

By covering all the things searchers want to know and expect to see.

The easiest way to figure this out is to look forcommonalities between the top-ranking results.

Google says links are one of their top three ranking factors. That’s probably why there’s a clear correlation between links and organic traffic.

So, when creating #content, you should try to understand why people are linking to the pages you wish to beat—and then apply those insights to your post.

For more information, visit www.iidm.world