International Institute Of Digital Marketing™

#blogpost #socialmedia #marketing

Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer.

Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts.

1: original research posts

People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail.

However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date).

2: checklist posts

Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable?

This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action.

Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end.

3: pillar posts

A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there.

Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts.

These posts are normally huge and should be accompanied by a pdf download so people can read it later.

4: content aggregator posts

Who doesn’t have a folder full of email, ad, social, and landing page swipe files?

The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas.

Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing.

Even better, this type of content is super shareable and will benefit from backlinks and social traffic.

For more information, visit www.iidm.world

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#facebook #ads #digitalmarketing

New marketers or experienced marketers just dipping their toes into the #facebook world can find huge success on #facebook.

Every ad you create on #facebook will be a learning opportunity about what works best for your audience on #facebook and what you can do better next time.

Hi, i’m cally, from the international institute of digital marketing. Here are the 5 steps to creating your first #facebook ad.

Figuring out your offer depends on the goal of your #facebook ad. Do you want it to drive more traffic to your website? Would it be ideal if you grow your email list? Is the main goal to get more sales?

For example, if you want to drive more traffic to your website, you’ll want to offer a lead magnet, discount code, or buy one, get one offer that motivates the person to see your ad to check out the details on your site.

Your ad creative and is a crucial part of your ad. If your copy, visuals, or both are off—you’re not going to get the results you were looking for.

Before you start writing your copy and making your images or recording your video, figure out where you want this ad to be seen.

● Do you want it to be an ad in #facebook and instagram feeds?

● Is it going to be an instagram story?

Knowing how your ad is going to look is going to tell you whatcopy you need and how your visual should look.

The first part of creating an ad in #ads manager is to create a campaign. In this part of your ad creation you’re going to be:

● Choosing your objective

● Deciding to run a/b tests

● Turning on or off campaign budget optimization (cbo)

Now you’re ready to make this ad set, the ad(s), and then hit publish!

Here’s what you’ll be doing when you create your ad set:

● Choosing your conversion event

● Choosing to turn on/off dynamic creation

● Choosing budget and schedule

Choosing your audience

● Choosing your placements

● Optimizing and delivery

Now that we’ve done all the background work, it’s time to make the part of the ad that our audience is going to see. Grab your copy and your visuals—it’s time to plug and play.

Here’s how you’re going to create your ad:

● Choose identity

● Choose ad setup

● Create ad creative

● Set up tracking

● Publish

For more information, visit www.iidm.world

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#content #blog #post #marketing #digitalmarketing

Everyone knows  .

But in 2022, #blogging can’t be the only thing your business is doing.

With the number of social channels out there that you can use to reach customers, expanding your #content repertoire (and reach) is an important part of every companies’ long-term #content #marketing plan.

The rise of video was inevitable.

Video can inform, entertain, and captivate. It can do all 3 of those things at the same time, and it can also do them exclusively. Because of that, video can be effective at almost any point in the customer value journey.

People like infographics because they can deliver a lot of useful information. They also make that information very consumableand easy to understand. And clarity, more than anything, makes people want to buy your product or use your service.

The ability to interact with something and use it in your own unique way, not only makes it useful, but it also makes it memorable. That’s why tools are such a good #content type: people can get value out of it, and they can do it on their own accord.

The only problem is knowing what tool you need to provide in the first place. If you’re in digital #marketing, maybe it’s a tool that helps your clients map out their #marketing plan. If you’re a personal fitness trainer, maybe it’s a tool that helps your clients track their fitness and dietary habits. Truthfully, the options are endless.

Challenges aren’t really meant to generate new customers. It’s meant to keep your existing ones happy.

They can be a great way to keep your already happy customers engaged or re-engage some customers that maybe haven’t purchased or opened your emails in a while. They allow your customers to actually accomplish something cool, while also keeping your brand at the front of their mind.

For more information, visit www.iidm.world

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#marketing #digitalmarketing #socialmedia

It’s hard to keep up continued success in business and #Marketing, but sometimes all we need is a good #Marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be.

Hi, i’m cally, from the international institute of digital #Marketing.Here are 4 #Marketing hacks that can help you get the traffic and achieve the growth that you want to.

If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more.

Data should be the north star of your business­—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more tlc. Making data-driven decisions is the best way for your business to reach its full potential.

Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential way short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users.

From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say.

For more information, visit www.iidm.world

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#marketingagency #digitalmarketing #marketing

Agencies are a huge segment of the marketing industry, and they can offer a wide variety of services. But without understanding what a #marketingagency is, it can feel like you are staring into a digital maze.

Hi, i’m cally from the international institute of #digitalmarketing. Let’s find out; what is a #marketingagency?

A #marketingagency is a fairly generic term for a company that serves other businesses in one or more areas of marketing.

Often times, you’ll hear different terms thrown around to describe different types of agencies, such as marketing firm, or internet marketing service.

Historically, marketing firms tended to stick to 1 or 2 specific niches in marketing (e.g. Just seo or content), while agencies employed a variety of experts in different marketing fields so they could offer a more comprehensive service.

It’s safe to say they all generally refer to a company that provides marketing services to other businesses.

Historically the ad agencies typically had a pretty specific set of services—ad creative and media buying primarily, but that’s not really the case anymore.

Most marketing agencies nowadays provide a variety of different services, and will often work with one client to fulfill a handful of needs—these can include:

● Digital advertising

● Creative design

● Web development

● Seo management

● Social media management

● Strategic planning and data analysis

● Media planning and buying

● Funnel building/management

● Copywriting—

●

As you can see, agency work spans a wide variety of marketing specializations, and each agency is unique in the services they provide, and the philosophies and strategies they employ.

For more information, visit www.iidm.world

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#keyword #facebook #youtube #amazon

Are you wondering what people in the united states (and around the world) are searching for the most? Then you’re in luck!

Hi, i’m cally, from the international institute of digital marketing. Here are the top 10 google searches globally

#

#keyword

Search volume

1

#youtube

1,361,079,416

2

#facebook

1,204,988,365

3

#google

616,128,363

4

#gmail

539,374,260

5

#whatsapp web

500,011,833

6

#amazon

401,920,785

7

#hotmail

330,586,433

8

#netflix

279,463,743

9

#translate

260,783,879

10

#raductor

246,467,637

You can see that most of the top global queries are branded.

Did you know that you can use the #keyword ideas reports in ahrefs #keywords explorer to find the most popular searches on any topic?

For example, if you search for “netflix” and go to the “phrase match” report, there are over 2.5 million #keyword ideas sorted by monthly search volume.

How is this useful?

Imagine that you run a movie reviews website. You could filter this report for queries containing the word “review” to find the most popular netflix shows people want reviews for.

If you then add a #keyword difficulty filter into the mix, you can narrow down the report to find the easiest topics to rank for.

For more information, visit www.iidm.world

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#customer #content #marketing #digital marketing

There are lots of different ways you can lower that new #customer acquisition cost. But wouldn’t it make even more sense to make your current, cheaper-to-resell-to, #customers spend even more money?

Hi, i’m cally, from the international institute of digital #marketing. Here is a list of 3 simple ways you can increase the value of your current #customers.

Treat your products like they are going out in a winter storm. The more bundles, and the more variety of bundles you have, the more your #customers are going to get tempted to buy more.

Not only does this incentivize a larger overall purchase, but it even gets your #customer to try something they may not have bought otherwise. And that may just be their new favorite product.

Sending your #customers a reminder when they leave something in their cart can make a huge difference in your follow-through rates. Even if they were just window shopping, they were interested enough to add it to their cart, and that final nudge may be what tips them over the edge to make the purchase.

It doesn’t need to be complicated, and you can send 1, 2, or more if you want to. Just make sure to make it as easy as possiblefor your #customer to get back to their cart to check out.

No matter what you are selling, the best way to keep your #customers coming back is to build and maintain trust. And nothing boosts your trust factor more than great #content that sets you up as an authority, expert, or even friend.

The trick is to create #content that is specifically about the issues your #customers are having. Do some research and find the questions your #customers are asking, and then answer them. Make sure to provide a ton of value, since that is the best way to boost your reputation with your audience.

For more information, visit www.iidm.world

#digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#seo #sem #onpage#seo #offpage

Search engines like google have two types of search results: paid and organic.

Paid results show up when companies pay google for clicks.

Organic results are the ones that google deems most relevant for the query.

Business owners can increase website trafficby appearing in organic and paid results using #seo and ppc.

Hi, i’m cally, from the international institute of digital marketing. Here is a guide to a more comprehensive search engine marketing (#sem) strategy.

It can take years to rank for some keywords.

But this doesn’t mean you should abandon #seo and just run ads.

Since ranking for competitive queries will likely be a long-play, there are a few benefits to using ppc while working to rank your pages.

If we look at estimated organic traffic to the current top-ranking page for a keyword, we would see that it gets an estimated 64,000 monthly organic visits.

Bottom line: invest in #seo and ppc to get maximum traffic from ad-heavy keywords.

Most google searches are informational.

That means people are looking to learn, not buy.

That’s why are some marketers are willing to put effort into ranking organically, but aren’t willing to pay for traffic to that page.

It comes down to cost vs. Reward.

Given a low keyword difficulty score for a query, the dollar-equivalent of the time and effort required to rank organically would almost certainly be less in comparison.

It’s not just ads that push down the organic search results.

Google now shows serp features like featured snippets,“people also ask” boxes and video carousels for some queries.

These can be annoying when your goal is to rank higher, but remember that it’s possible to appear in many serp features.

You can appear in the snippet, video carousel, and near the top of the “blue link” organic rankings.

This is true of many #seo-related keywordsbecause you committed to providing the best resources for queries. Some brands choose to monopolize the search results even further by running ads for keywords they already rank for.

For more information, visit www.iidm.world

: #backlinks #keywords #content

The best place to hide a dead body is on the second page of google.

You’ve probably heard that before. It’s a common joke amongst seos because only 0.78% of people click results on the second page of google.

Jokes aside, here’s the reality:

If you rank on page two or beyond, you’re practically invisible.

Hi, i’m cally from the international institute of digital marketing. Let’s learn how to solve that in 5 easy steps.

Most of you have probably done this already but if you haven’t, you need to choose a keyword that you want to rank for on the first page of google.

Just as it’d be tough to start a successful variety store across the road from walmart, it’s hard to rank on the first page of google when competition is fierce. So the next step is to understand the competitive landscape—starting with whoyou’re up against.

It’s important to realize that google ranks web pages, not websites.

Now, the page you want to rank on google might be your homepage, but it doesn’t have to be. It can be any page. Just make sure it aligns with search intent (i.e., is the type of #content google wants to rank for your target keyword).

Having #content that aligns with search intent isn’t enough. It also needs to be deserving of a place on the first page, where google aims to show the most relevant, useful results.

#backlinks are an important ranking factor. Not only has google told us this, but pretty much every industry study has found a positive relationship between organic search traffic and #backlinks.

For more information, visit www.iidm.world

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#keyword #tools #content

Looking to find winning #keywords to target but don’t have the budget for paid #tools?

Hi, i’m cally, from the international institute of digital marketing. Here is a list of free #keyword research #tools you can use to get started.

Google trends visualizes the relative search popularity of a #keyword over time.

It can help you plan your #content calendar.

Going beyond #content calendars, trends can also help avoid targeting the wrong #keywords.

#keyword generator finds up to 150 #keyword ideas for any seed #keyword.

You can also use the #keyword generator to find #keyword ideas for bing, youtube, and amazon. Just switch the search engine at the top of the page.

3. #keyword sheeter

#keyword sheeter pulls thousands of autocomplete suggestions from google.

If you want to generate a lot of #keyword ideas fast, this is the tool for you. It pulls around 1,000 ideas per minute, and you can export the results for free in one click.

4. Answer the public

Answer the public finds questions, prepositions, comparisons, alphabeticals, and related searches.

Although it results are often considered too simplified, for most people, answer the public has more than enough #keyword suggestions.

#keyword surfer is a free chrome extension that shows estimated global and monthly search volumes for any query typed into google.

Right now, #keyword surfer shows local search volumeestimates for 19 countries. These include the united states, the united kingdom, canada, brazil, france, and germany.

#keyworddit is a unique tool that pulls #keyword ideas from reddit. Enter a subreddit, and it’ll mine the titles and comments of threads to find up to 500 #keywords.

This tool is a fantastic starting point if you know little or nothing about a niche.

For more information, visit www.iidm.world

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