International Institute Of Digital Marketing™

International Institute Of Digital Marketing™

By International Institute Of Digital Marketing™BusinessMarketing
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International Institute Of Digital Marketing™ episodes

  • DIGITAL MARKETING TOOLS FOR BEGINNERS
    Hello, my name is Naomi from the international institute of digital marketing.
    I would like to talk a little about digital marketing tools that are useful for beginners in this area
    So, let’s start by reaching the audience.
    As digital marketers, we should always focus on email marketing along with other marketing strategies. So, I have suggestions to try the email marketing platform for example Klaviyo.com. This platform will help you get the most detailed and accurate email marketing KPIs and will help you get the right segmentation for your target audience.
    Let’s move on to content creation.
    Are you struggling with graphic design and content marketing? If so, I have canva.com. Don’t worry about your digital skill. This platform is super easy to use and has great features in its free plan. Moving to the next as a digital marketer managing many different platforms is quite time-consuming. So, I suggest you use automation tools such as heropost.io to schedule your posts. This platform integrates with almost all of the social media platforms.
    Finally, have you ever heard of SEMrush? If not, I have some insights for you. SEMrush.com is designed for SEO by its all-in-one tool suite for improving online visibility and discovering marketing insights. By SEMrush you can see your visibility position and track your keywords. It also offers many trending keywords which can improve your SEO.
    I hope you enjoyed my podcast. I'm wishing the best in your digital marketing journey.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • 5 Tips to Grow Your Brand on Instagram in 2021
    5 Tips to Grow Your Brand on Instagram in 2021
    Hi, my name is Naeemah from the International Institute of Digital Marketing. Today, I’m going to share with you my 5 tips to grow your brand on Instagram in 2021. So, how do you grow on Instagram these days with the saturation of brands and ever-changing algorithms? Are your posts not getting the engagement they should be?
    These 5 tips will help you stay ahead and adapt to the evolving world of Instagram.
    Tip 1 Review your current content strategy and adapt
    Make sure your brand has a Content Strategy where each form of content serves a specific purpose.
    For example, Stories are for behind-the-scenes content, whereas Reels are for entertainment and growth.
    Tip 2 Make sure your brand is visible
    Relevant keywords, hashtags, location tagging all play a role in gaining reach through SEO ranking. This helps your content to be searchable and maximizes your visibility.
    Tip 3 Make sure you are monetizing the platform
    You can monetize by posting sponsored content, affiliate links, selling a product using the Shopping Tool, and even digital products such as eBooks.
    Tip 4 Engage in Reels relating to your niche
    Don’t know where to start with creating Reels? then begin by watching Reel content relating to your niche.
    For example, if you have an outdoor retail brand, then engage in Reels relating to adventure, camping, and fashion to get the creative juices flowing.
    Note the number of views, likes, and comments on certain styles of Reel content, so that you become familiar with what people are entertained by.
    Tip 5 Create more Reels!
    Reel content that is true to your brand AND entertaining will skyrocket your profile on the platform. If you are already creating Reels, create a schedule to post Reel content every week for the next 2 months.
    Note your current stats such as follower count, engagement rate, etc and in the next few months, review the growth and impact Reels has made to your profile.
    To learn more about growing your brand using digital marketing, visit our blog and website at www.thedigitalmarketinginstitute.org/ Thank you!
    #Instagram
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager
    3 min
  • 7 Most Used Free Marketing Tools For Startups &Freelancers

    #marketing #startups #freelancers

    As a freelancer, you are simultaneously managing work while tapping new ways to get income into your business. Wouldn’t it be easier if you could get some assistance, that too free of cost?

    Hi, i’m cally, from the international institute of digital #marketing. Let’s look at the most used free #marketing tools for #startups & #freelancers.

    1) google analytics

    Google analytics is a great free tool by google that helps you analyze your website traffic –

    The monthly sessions,

    New users,

    Source of traffic,

    Campaign-specific sessions etc. The insights can really help you make relevant changes in your product and understand which campaigns are performing better.

    2) smylelytics

    Smylelytics is one of the amazing #marketing tools for #startups that sends a bi-monthly email report using your website traffic data in the form of interactive images and text, which adds the fun element to it.

    3) mixpanel

    Mixpanel is an advanced analytics tool that tracks users' interactions on your online products and gives insights on their behaviour. You can track users at every stage and see what they are clicking and how many are moving on to the next stage.

    4) hotjar

    Hotjar is yet another commonly used #marketing tool for #startups that lets you see how your users are using your website/app. It maps users at all the stages of the user funnel to give you insights on changes you can make.

    5) trello

    Trello makes project management and collaborations simplified and manageable. A fantastic digital #marketing tool, trello provides a list of features to aid easy project management, absolutely free of cost.

    6) mailchimp

    Mailchimphelps you initiate your email #marketing plan, reach out to 2,000 subscribers and drop 12,000 emails, all this done without incurring a penny. There are other features like drip campaigns, a/b testing and third-party app integrations such as social media or google analytics.

    7) woodpecker

    Woodpecker is a tool that allows you to create an automated series of emails, also known as drip email #marketing.You can create a chain of cold emails or customer lifecycle emailers based on pre-defined triggers.

    For more information, visit www.thedigital#marketinginstitute.org

    #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

    4 min
  • How To Create The Right Video Experiences For Your Brand

    #video #brand #marketing

    With in-person audience connections on hold due to covid-19, #video is taking center stage.

    But which filming formats, conversational features, and delivery options work best for your audience and your goals?

    Get clarity on the goals that drive your decision-making

    At the start of any project, consider why you are choosing to connect and what you want that interaction to accomplish.

    1. What is the primary goal for your #video to help your #brand achieve?

    Customer service: are you looking to distribute factual information or technical assistance to customers who have purchased your products?

    #brand awareness: are you looking to generate initial interest in your #brand or increase awareness of its offerings, vision, and values?

    Sales enablement: are you looking to generate demand and leads or to help your sales team generate revenue through your #video efforts?

    Thought leadership: are you looking to promote your executives’ subject-matter expertise or generate new business partnerships and opportunities?

    2. What level of participation are you looking to provide?
    3. What is your tolerance for
    Risk and desired level of control?
    4. What do you want viewers to do
    While they view the #video?
    What should they do after they’ve watched it?
    Establishing the foundation for the #video experience

    You need to make two big decisions at the start of your #video creation process:

    How will you capture the conversation?

    How will your audience interact with it?

    1.prerecorded – no direct audience participation: host your prerecorded #video on a #brand-owned and -operated media channel, such as your website or blog,

    2.livestreaming – active participation: make it a fully participative experience by using a webinar platform or #video-conference tool to broadcast live and enable viewers to post comments

    3.prerecorded – active and/or passive participation: record your presentation in advance and let viewers weigh in with their thoughts, questions, and ideas using conferencing tools, chat windows

    4.livestreaming – passive participation: using those same tools and platform options, enable your audience to conduct side conversations during a live broadcast without disrupting the flow of the main presentation

    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

    6 min
  • 6 Low-cost Content marketing strategy For early stage startups

    #contentmarketing #startups #strategy

    We all have heard of the statement, content is king. When you are looking for a content marketing #strategy, you need to ask yourself why you are producing a certain piece of content and who is your target audience.

    Hi, i’m cally, from the international institute of digital marketing. Here are 6 low-cost content marketing #strategy for #startups:
    1) build more targeted landing pages

    Good content helps you drive traffic to your page and advanced guides and topics help you retain that traffic. What you can do is create targeted landing pageson each of these topics with each page having a specific audience.

    These pages, in turn, will guide traffic to your main page and separate landing pages with each having a specific topic will make your traffic more authentic.

    2) segment audience to increase engagement

    Any smart content marketer will tell you that as a good entrepreneur you need to segment your audiences and divide them based on the product they need.

    When you segment your audience, you are not only able to understand their needs better but also manage them better. Thus, it is crucial to segment your audience while making content marketing #strategy and dividing your blogs accordingly as well.

    3) create customer personas

    To create successful, engaging and overall great content,

    Get to know your audience and offer them what they want according to their demand and need. Along with great content, research your keywordswell and make sure they are aimed at discovering what your ideal customers are looking for.

    Always remember the more you know about your readers and their needs, more precise your content would be and more focused you can be towards their demands.

    4) target millennials & use adaptive content

    Majority of your audience these days are millennialswho not only use the internet for the majority of their work but also have access to other, comparatively “older” forms of content.

    When you think about content and marketing strategies, keep them in mind and use adaptive content to target them. The content you write should speak to the needs and values of the millennials and should be adaptive in nature.

    Adaptive content is simply the content that supports meaningful interactions across different platforms and adopts accordingly.

    5) use native ads, but don’t be deceptive

    Native advertising is a form of online content marketing in which the “ad” content matches the platform on which it has been published.

    The concept of native ads has been around for a while now and is nothing new, but where you need to differentiate is that you don’t deceive your audience and serve them exactly what they are looking for.

    6) get on the local platform

    Remember, content marketing isn’t just for the international audience and the majority of your audience will be in the area you are posting it from as they would prefer local products and quicker services.

    Thus you should dictate part of your content marketing #strategy to local platforms and not just international platforms.

    For more information, visit www.thedigitalmarketinginstitute.org

    #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

    4 min
  • Digital Marketing The New School of Music Marketing
    Hi, my name is Evan from the International Institute of Digital Marketing, the days when music artists had to rely on record labels to market their music are long over. Digital marketing has made it easy and cost-efficient. Digital marketing does not only help you target potential consumers who most likely will buy your content, but also gives you the advantage of tracking your campaigns.
    For the best outcome, your music should be promoted where people spend most of their time, social media. Instagram is a great marketing tool to promote your music and connect with consumers. Consistent and relevant posts, captions, hashtags, and stories are key in building and establishing a relationship with your audience. Not only will this assist you to increase the traffic towards your music but it also makes consumers recognize you as a brand and this will also create and build consumer loyalty.
    Snapchat is one of the platforms that has made it easy for people to share all kinds of content, with over 100 million daily active users. As an upcoming artist wouldn't you want that much traffic driving towards your music? With the ability to share quick snap stories, Snapchat gives you the opportunity to market new songs. By doing so, you are maintaining a connection with your existing audience and attracting potential consumers.
    Youtube is also undoubtedly one of the best ways you can promote your music. It is very vital as a musician to make sure you are easily found and that your music is easily accessible as this will make sure that your existing fanbase can always find your music. Youtube has an extraordinary number of searches per month, thus making it an effective tool to promote your content.
    Due to its influence TikTok has become the best way for musicians to promote their music. Using trending hashtags and featuring your music on Tik Tok by using your own songs as soundtracks is a great way of promoting your music. In today’s world, people will end up streaming your music after watching a snippet or dance choreography on TikTok.
    We are living in a time where consumers tune in to music based on how viral it is, people are always looking for new music online and that means social marketing is the best way to reach your expected goals.
    For more information visit our website www.thedigitalmarketinginstitute.org"
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digit
    3 min
  • What to Expect When You Finally take your Brand to Socialmedia


    Hi. My name is Minenhle Khumalo from the International Institute of Digital Marketing. If you’ve decided to take your brand to social media, you’re probably feeling a range of emotions, from excitement to complete anxiety. It’s a bold new step, something like starting a new relationship or undertaking a task with a bunch of strangers.
    Using the Psychological Researcher Bruce Tuckman’s 1965 theory of the stages of group formation, the following podcast is going to take you through what you can expect when you finally decide to take our brand to social media. Tuckman broke this down into stages: forming, storming, forming, and performing.
    The first stage, forming, is when you first contemplate, compare and choose the perfect social media platform to launch your brand. The second stage, storming, also the most important stage, relates to the different challenges you will meet, largely in the form of internal conflicts. When you’ve overcome the conflict, you move on to stage 3, norming, where you start to get down to business, get productive and make strides on your online branding. Lastly, there is performing, where you achieve your goals for your brand’s online presence and you are flourishing.
    It’s one thing to create a social media account but it’s another to grow a successful account. Lucky for you, the International Institute of Digital Marketing has a range of courses that can help you develop the skills you need.
    For more information, visit our website: www.thedigitalmarketinginstitute.org.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • What we need to know about Content and Digital Marketing
    What we need to know about content and digital marketing.
    Are they similar? Different? How can my company use them to create a powerful strategy that will knock out the competition? Before I can answer all of these questions you need to know what content marketing and digital marketing are.
    Content Marketing is all about storytelling and I believe that we have come a long way with telling stories. It is something that most of us grew up hearing stories after stories. Most of our attention will always go to those who tell great stories.
    Digital Marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
    The simple explanation is that content marketing focuses mainly on engagement whereas digital marketing is focused on sales. Both of them play a huge role in the marketing world. Content marketing and digital marketing are two phrases that you will hear often if you do business online.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min
  • Offering A personalized shopping experience in lock-down both online and in-store
    Hi My name is Meenakshi from the international institute of digital marketing
    Today I am going to talk about offering a personalized shopping experience in lock-downs both online and in-store
    Leisurely moving across the stores, strolling down the aisles, and discovering new items that you didn’t know existed is what a normal customer’s expectation of a shopping experience is.
    Picture this scene. A customer walks in and logs into their account online using face recognition. As they walk around, they can scan their phone on products and signage which in turn gives more information about the product on screen.
    In today’s post-covid world, there is an increased focus on hygiene and with social distancing measures in place, the shopping experience runs the risk of alienating customers. Therefore, there is an even more increased need to connect with customers on an emotional level to pump in the joy and excitement of shopping.
    Technology can aid retailers to enable in-store customer journeys a seamless experience. Biometrics is popular to maintain a balance between security and convenience in registration and payment processes.
    Face recognition trials have proved to be an efficient way to authenticate payments. Automation of the check-out process, monitoring customer movements for their preferences is now a reality using the Internet of Things(IoT).
    For a seamless shopping experience online, providing personalized search results, optimizing search results pages are ways online retailers can retain customers.
    Live chat and maintaining social media pages are popular options to provide instant answers for any questions that the customers have which is no different than a salesperson helping customers in-store. Retailers have to keep an eye on the latest e-commerce technologies to bring about the reality of creating convenient, magical, and engaging experiences to delight, serve and support customers.
    For more information, visit our website www.thedigitalmarketinginstitute.org
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    3 min
  • HOW HAS COVID-19 CHANGED THE WORLD OF MARKETING?
    Hi, my name is Maggie from the International Institute of Digital Marketing.
    The COVID-19 pandemic has, in a few months, transformed societies and businesses around the world. While we have watched the world change before our eyes, we have also asked ourselves: how has COVID-19 changed marketing?
    Today we will address this question in three areas that have been shifted this past year by the pandemic. The first area is the space in which marketing takes place. Over the years, as technology has advanced, we’ve seen many industries move to virtual ways of delivering their goods, services and easing the factor of communication. However, the transition to online platforms has been many times more rapid as isolation started to sink in and many companies like Facebook and Microsoft started to realize that a virtual set up in many cases, can speed up production rather than decelerate it.
    The second area is the factor of resource consumption. When much of the economy came to a complete halt and the resource flow slowed, it meant that workers, including marketers, had to find innovative ways to do more with less. Finally, with human interaction starting to come back, the delivery of goods and services will likely remain distanced. And along with these changes, retailers need to continue to find innovative ways to showcase products and services safely, leveraging augmented reality, virtual reality, and via more robust websites that include ordering and/or e-commerce capabilities. Thank you for joining me today in discussing the future of marketing after this past pandemic-filled year.
    For more information visit our website www.thedigitalmarketinginstitute.org.
    Globally Recognized #Digital #Marketing Certifications:
    https://thedigitalmarketinginstitute.org/
    INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/
    For Course Details: https://thedigitalmarketinginstitute.org/courses
    -------------------------------------------------------------------------------------------------------
    INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time.
    #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
    2 min

About International Institute Of Digital Marketing™

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International Institute of Digital Marketing™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put…