International Institute Of Digital Marketing™

#marketing #tools #daas

Data as a service #tools give businesses the ability to segment unique data sets generated from big data. The ability to collect, analyze, and store all of this user-specific data is a huge advantage to marketers, allowing for more cohesive and clear market research.

Hi, i’m cally, from the international institute of digital #marketing. Here are a few ways you can use this data to improve your #marketing tactics:

#daas makes comparing your performanceagainst competitors easy. With simple, global access to organizational data, marketers can create benchmarking reportsto gather data on financials, turnover, and leadership efforts and back everything up with percentile breakdowns. Workday is one data service provider offering exceptional benchmarking #tools.

Data as a service #tools make data standardization easy by bringing together data sources and analytics with unique data visualizations. Companies can then offer this data to internal users to help facilitate business intelligence processes.

#daas #tools can give businesses access to data marketplaces where users can buy and sell different data sets from multiple sources. This data can then be repurposed and monetized for future business growth.

Many data as a service platforms offer consumer insights and research options. These insights can alleviate internal research for #marketing teams and give more refined solutions to improving consumer relationships.

For more information, visit www.thedigital#marketinginstitute.org

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#contentmarketing #digitalmarketing

Aristotle had it right: “quality is not an act, it is a habit.”

Hi, i’m cally, from the international institute of digital marketing. Let's look at some specific things you should be doing to make quality #content a habit at your brand.

Connecting with internal teams has its benefits. Many times, we have an idea of who our general buyer is and create #content for that type of buyer. But interview your product managers and your salespeople to make sure that you are not missing the mark.

Habit 2: create a #content experience

Of course, really great individual interactions are important, but more important is the overall experience these assets and interactions create together throughout a customer’s entire relationship with a brand. Companies need a clear strategy that defines how #content works togetherto create great customer outcomes and experiences.

When you’re writing a blog post, for instance, understand the person you’re writing to and how your #content will help them. That result-focused approach requires #content creators to consider the following:

➢ The objective for the #content piece

➢ One key takeaway for the audience

➢ The next step

While earlier advice revolved around connecting with your audience, this habit takes it to the next step: create with your audience.

You should weave user-generated #contentin over half your #content. But don’t just stop with your users. Create more #content with employees too.

Humanize your #content. When you go beyond the technology and focus on the people that bring it to life, especially through video and podcasting, your customers and partners will start looking at your brand in a more approachable light.

Gather as much data on an audience as you can, to inform your #content ideation/creation.

Be obsessive about using qualitative and quantitative data to define the #content you create and the channels in which you promote it. It is important to look at the metrics to see what #content is resonating and what #content is driving results. Then build on that.

Designing a #content creation process doesn’t have to be complicated. Start with a simple workflow with stages like creating, reviewing, and publishing. If your process flows more smoothly, you’ll spend less time scrambling to make deadlines and more time delivering value to your audience.

Stop blindly following what everyone else is doing. What works for one brand may not necessarily work for yours because we are all different and we should focus on the qualities that make us unique.

For more information, visit www.thedigitalmarketinginstitute.org

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