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#emails #spam
Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail
The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales & revenue from their email marketing initiatives.
You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this,
The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam.
The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam.
To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website.
The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are mailing to a large number of addresses that appear to never use their email accounts, that is a red flag to #spam filters
Over 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line. Misleading subject lines when you’ve never communicated with a recipient before may get your mark as #spam.
#spam filters will be triggered if you are using certain words in the subject line or the body of the email. These #spam trigger words include: amazing, cancel at any time, check or money order, click here, congratulations, great offer, guarantee, increase sales, order now, special promotion, this is not #spam and winner. Email providersmay have a built-in toolthat checks your #emails for #spam trigger words before sending it.
For more information, visit www.thedigitalmarketinginstitute.org
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