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#Facebook Stories are great to grab and keep attention in a world where attention is our currency. The platform offers various customization options to help make your stories more engaging to convert more leads.
Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some of the actionable steps you can take to implement #Facebook Stories in your #marketing strategy.
One of the simplest ways to create engagement with your audience is to ask them for their opinion. This is also a powerful way to conduct market research in a short amount of time.
If you have a time-sensitive sale that might run out in the next 24 hours, why not post about it in a story? Using #Facebook Stories for businessis all about getting the right message to the right audience at the right time.
Adding links and buttons to your stories makes it easier for them to convert, and it also draws attention to the story itself. When they see a button pop up, it makes it look like an action should happen versus just watching something for sheer enjoyment.
The fact that Stories sit right at the top of the #Facebook news feed is a big part of what makes them so powerful. If you’re trying to highlighta special event or holiday special, be sure the goal and objective of the video are as clear as day when they open the video.
If something is “new,” people are intrigued by it and may want to be one of the first to try it. #Facebook Stories are a great place to bring betas because you’re sure to find plenty of folks who are willing to test out the product or service for free or at a reduced price.
User-generated content is a secret weapon in marketing. It perfectly accompanies the contentyou’re already creating. If you’re trying to build trust in your audience, what better way to do so than by posting reviews and compliments you receive from people who’ve already purchased from you?
For more information, visit www.thedigitalmarketinginstitute.org
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#seo #searchengineoptimization #marketing
Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.
First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.
To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.
Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo
Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).
Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.
Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.
Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.
Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.
Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible.
The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.
Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe.
According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content.
For more information, visit www.thedigital#marketinginstitute.org
#digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
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