International Institute Of Digital Marketing™

: #podcasts #discoverytools #googlesearch

If you’re overwhelmed by the number of #podcasts out there, it’s not surprising. With so many #podcasts available, how do you find the ones you want to listen to?

Hi, i’m cally, from the international institute of digital marketing. Here’s how to find #podcasts that interest you

The quickest and easiest way to find #podcasts is google. Just choose your niche, and type in “business #podcasts,” “health #podcasts,” “relationship #podcasts,” or whichever topic interests you the most. Google isn’t your only choice, though.

There’s no shortage of podcast hosting sites. With a quick search on google, you’ll find:

● Buzzsprout

● Podbean

● Anchor

● Riverside

● Spreaker

Regular podcast listeners may well be familiar with some of the newer #discoverytools. These tools take the effort out of finding #podcasts.

Some of the most prominent tools are;

If you’re trying to find a podcast, listen notes calls itself “the best podcast search engine,” but it does a lot more than purely serve as a discovery tool.

Pod hunt promises “the best #podcasts daily.” When you visit the site, you’ll go straight to the main search engine, where you can start your search.

Podchaser lets you find #podcasts, curated lists, ratings, reviews, and guest appearances. The search page brings up a list of the latest episodes, or you can use the white search box at the top of the page to find #podcasts in your preferred niche.

Spreaker is a podcast creation software and app. It organizes, curates, and delivers content through live audio feeds, simplifying everything and making it straightforward to find #podcasts and import your podcast library.

For more information, visit www.thedigitalmarketinginstitute.org

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#seo #keywords #entities

Context and relevance are becoming increasingly important in search engine results, and #entitiescan help improve these factors.

Hi, i’m cally, from the international institute of digital marketing. Let’s unpack why #entity-based #seo is a new way of thinking about optimization

#entity-based #seo is more relevant, refined, and granular than keyword #seo alone.

Over time, improvements in automated natural language processing and new search methods like chatbots and digital assistants have made search queries longer and more complicated.

Yet, most search queries still relate to an #entity. For example, “things to do in brussels” or “what to do in brussels today” relates to brussels, belgium. Even without the quantifier of belgium, search engines can tailor their results based on previous #entity knowledge and context.

For marketers,#entity-based #seo offers more . Ensuring your brand is a concrete #entity could help you include a large number of #keywords that may not have been previously available.

In e-commerce, #entity-based #seo can connect your products under a single #entity.

Understanding which #entities your business connects to and establishing your business as an #entity in itself will become increasingly important in coming years.

How do you move on from previous, often keyword-focused strategies to an #entity-based strategy?

One way to leverage #entity-based #seo is to list your business on directories across the internet. Google my business, for example, is used as a data source for the google knowledge graph.

Other listing services, such as yelp, can also help create strong, domain-rich backlinks for your brand and help you create a known #entity.

Brand building is another essential tactic in #entity-based #seo. Any offline brand presence measures need to be brought online, and you should always be considering new ways to create a well-defined and unique id#entity for your brand.

Managing your reputation is also increasingly important, as your reputation may factor into #entity creation. Be conscious of the #keywords you currently rank for and note—and correct for—any possible pr problems that could arise.

Interface management is becoming a factor in #entity-based #seo, as a silo approach to collaboration may negatively impact search engine visibility. This may happen despite keyword rankings, which could significantly affect some businesses.

For more information, visit www.thedigitalmarketinginstitute.org

#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary  #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

#contentmarketing #socialmedia ##marketing

As you know, a lot of content exists about #contentmarketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action.

That’s why it’s recommended that you focus on one key takeaway from every presentation they see.

Hi, i’m cally, from the international institute of digital #marketing. Here are 5 #content#marketing ideas that you can use today.

Let’s consider the following; three calls to action in different formats:

➢ One sentence

➢ Brief bullet list

➢ Full paragraph

Most people will guess the single sentence or bullet list beats the full paragraph of text, knowing that simple is the best practice.

But they would be wrong

The paragraph call to action performs the best. Therefore it’s important to remember that we can’t take anything for granted – test everything.

You can’t just fight to break through the general noise. You must remember to break through your own noise.

Your brand might be a prolific content producer, but don’t treat all your content equally. Prioritize key events, topics, and moments, and double down on your efforts on the content that means the most to your brand.

When looking for opportunities to create content people want to read, marketers often turn to keyword volume. It indicates how many people search for the topic on google, which can indicate the level of interest in the subject.

However, keyword volume doesn’t tell you enough. It doesn’t indicate how much traffic to expect. Instead, take the top result for a search query and put it into semrush or other keyword-related tools to see the kind of traffic it’s getting and the types of keywords driving the traffic.

When it comes to audience attitude, do not ask: “can i have your attention?” Rather ask: “may i have your trust?”

While your audience wants to make sure you understand their problems, they also want to like you.

What’s a great way to be likable? Be relatable.

Consider how to make your brand voicemore relatable to your audience.

5. Don’t treat all web metrics equally

Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site.

However, it is important to always consider metrics in the proper context.

For example, a long time on site doesn’t necessarily equate to a positive user experience. What if your content provides a quick answer and the user leaves the page quickly but satisfied? A short time on site would be a sign of success.

Organic traffic is the metric that measures and matters the most. Google knows what it’s doing. If it’sranking you well and sending your page traffic, it means you’re on the right track.

For more information, visit www.thedigital#marketinginstitute.org