Juan has been executive in the music and advertising industries, composer, music producer, branding & advertising pro and digital entrepreneur. Licenced in Business administration and master in ebusiness, he worked in peermusic (4th global music publisher) as General Manager for Latin American Operations and European Film&Tv Director before moving in 2001 to the Advertising and Digital world where he stayed for 10 years in BBDO working for top international and local brands (Mercedes, Pepsi, Chrysler, Canal+, Amnesty International…) and receiving multiple awards such as Cannes Gold Lions or DMA Diamond&Gold Echo among many others. He was Managing Director for development and Digital in Contrapunto BBDO and member of the board when he left the company in 2011 to found Flyabit.

Juan will present the case Renfe Sound Branding for the Audio Branding Award.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Prof. Florian Käppler is a composer and the founder of KLANGERFINDER GmbH & Co KG, Stuttgart’s studio for audio communication, a member of the Art Director’s Club, Germany and co-founder of the interdisciplinary study course, music design at the Staatliche Hochschule für Musik, Trossingen and Furtwangen University. On 1st October 2011, Prof. Käppler was appointed Head of the audiodesign department of the Hochschule der populären Künste in Berlin (HdpK -University of Applied Sciences). His sound design projects have gained international awards including Red Dot Awards, ADC Nails, the Adolf-Grimme Preis and the Berlin International Film Festival’s golden bear.

Florian is a member of this year’s Audio Branding Award jury. In this podcast he talks about his criteria for excellent audio branding and gives his views on audio branding in general.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Carl-Frank Westermann, founder of the Agency for Auditory Brand Development WESOUND, was born in Hamburg and studied business administration, psychology and music. A former member of Fehlfarben, a German band, he is one of the initiators of the master’s program in sound studies at the University of the Arts in Berlin. Westermann is a member of the Ramses Jury and has been the keynote speaker at events like Medianet, TYPO Berlin, the Voice Days in Bonn, the Radio Days in Cologne, the IFA in Berlin, the GEM Forum, and at the Goethe Institute in Shanghai.

Carl-Frank is member of this year’s Audio Branding Award jury. Here is an audio statement by him.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Patrick Langeslag studied business admin­istration at the University of Antwerp and graduated with a major in international economics. In 2001, he founded the audio consulting group together with Wilbert Hirsch. As senior partner strategy, he advises major companies in acoustic branding and corporate identity. Patrick Langeslag serves as an external lecturer for audio branding at several universities. He has been a member of the New York Academy of Science since 2003.

Patrick is member of this year’s Audio Branding Award jury and told us about his criteria for excellent audio branding amongst others.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Professor Charles Spence is the head of the Crossmodal Research Laboratory at the Department of Experimental Psychology, Oxford University. He is interested in how people perceive the world around them. In particular, how our brains manage to process the information from each of our different senses to form the extraordinarily rich multisensory experiences that fill our daily lives. His research focuses on how a better understanding of the human mind will lead to the better design of auditory and multisensory products, brands, interfaces, and environments in the future.

Charles is host of the Audio Branding Congress 2012 and will give a keynote about multisensory aspects of audio branding. Hear what he says about the congress.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Nancy Puccinelli holds a PhD in psychology from Harvard and comes to Saïd Business School from Northeastern University. Her consulting and field work includes companies such as Ritz Carlton hotel, Four Seasons hotel, Procter and Gamble, and Coca-Cola. She and her work have been featured on national TV in the US and the UK, particularly on the role of psychology in difficult markets. She is widely published in journals such as the Journal of Consumer Psychology, Journal of Retailing, and Journal of Business Research.

The fourth annual Audio Branding Congress was held on December 11, in the UK for the first time after previous events in Germany and the US. The host was Oxford University, and the venue was prestigious Oxford Examination Schools. More than 130 audio branding experts from 21 countries, including India, Brazil, Russia and South Africa, gathered to review a year of rapid growth in both industry revenues (up more than 30%) and sophistication in terms of tools, practices and measurement.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2012-2/

Dr. Dag Piper was a member of the Audio Branding Award 2011 Jury and responsible for selecting the six cases that made it to the final and were presented at the Audio Branding Congress 2011.

At gobal supplier of fragrances and flavorings Symrise, Dag Piper led the creation and implementation of a corporate sound and oversaw several multisensory research projects like the exceptional “Sound of Citrus” study amongst others. His current role at MARS generates value at the creative interface of R&D and Marketing — breakthrough concepts are born when hard-core product innovation meets hard-core consumer insights!

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Helsinki based sound designer/producer/DJ Tapio Hakanen’s one true passion is sound. For a a long time he has been balancing between the cutting edge electronica scene and working with major brands with their use of sound. His past clients include Capgemini, Grey, Lowe & Partners, London Science Museum, NRJ and Warner.

For the past three years he has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

After studying Business at EDHEC, Michaël Boumendil, composer and producer, created Sixième Son in 1995. It is a pioneer and leading agency in Europe for audio branding and sound identity. In parallel, Michaël Boumendil is a former lecturer and teacher in French renowned Business and Marketing Schools.

At the Audio Branding Congress Michaël presented the case study SNCF Sound Identity Program. He tells us about the case, what makes it special, and gives his views on the audio branding industry.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Wilbert Hirsch is Senior Partner and co-founder of the audio consulting group. The audio consulting group helps national and international clients to gain their communication efficiency by using acoustic branding strategies. With the publication of his “Brand Aesthetics & Acoustic Branding” in 1999, Hirsch was one of the first to introduce a concept that is considered today to be one of the standards about acoustic branding.

Hirsch’s audio consulting group won the Audio Branding Award 2011 for the creation of a corporate sound for Swiss financial company UBS.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/