Martyn Ware formed The Human League in 1978, production company/label British Electric Foundation and Heaven 17 in 1980. As record producer and artist he has featured on recordings totaling over 50 million sales worldwide – producing Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples, etc. At the Audio Branding Congress 2011 Martyn Ware held a keynote presentation about the future of sonic branding. And we were lucky enough to get him interviewed.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Paul Kalbfleisch is an innovative marketing executive with a unique breadth of experience gained with global and national leaders in technology, financial services and creative agencies. For 10 years Paul had managed and grew the BlackBerry brand in a variety of roles, most recently as VP of Brand Creativity.

In this interview he talks about his presentation and his experiences on a project for Blackberry collaborating with the band U2 as well as what he expects from the future of mobile branding amongst others.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

For the past three years Tapio Hakanen has been managing the sound design team at Nokia where he is responsible for the creation of Nokia’s audio brand assets and has been handling delivery of sounds to over one billion Nokia devices. Prior to this Tapio was working in the gaming world where he sound designed Disney’s virtual Disney World “VMK” to celebrate their 50th anniversary.

At the Audio Branding Congress 2011 Tapio will talk about the Evolution of Audio Branding in Mobile Devices at Nokia. In this podcast he tells us what he is going to talk about in his presentation amongst others.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

In this podcast Alex Moulton, founder and creative force of this year’s Congress Host Expansion Team, talks about his expectations for the upcoming congress, tells us about his experience at the 2010 congress in Hamburg, and shares his thoughts about audio branding and the audio branding community in general.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Paulo Dytz works in the advertising industry and holds a degree in Public Relations. He is a sound producer, co-founder and Chief Creative Officer at B Sound Thinking: a Brazilian sound agency with expertise in audio advertising, audio interactive and audio branding.

At the Audio Branding Congress Paulo will present this case study Voice and Sound Logo for the Brand Airela nominated for the Audio Branding Award. In this podcast he tells us about his case, his company and about the importance of audio branding in general among others.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Waltraud Niemann is Head of marketing, ING-DiBa Austria, and was before Head of advertising department, Germany. She was responsible for the development of the new ING-DiBa audio branding. At the Audio Branding Congress Waltraud Niemann will present this case study DiBaDu – a Brand Promise Made Audible nominated for the Audio Branding Award.

In this podcast she tells us how she got involved in audio branding and explains how they approached the development of the new ING-DiBa brand sound.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Herwig Kusatz is a cosmopolitan not only at heart but also in everything he has been doing so far in his life. After graduating from an American High School, he spent some years in Germany, Spain and the Netherlands, getting an education in Biomedical Engineering and a MBA in General Management and Strategy.

Herwig is founder of Sound Strategy and at the Audio Branding Congress he will present the case study Vienna Tourist Board – Sound Identity nominated for the Audio Branding Award. In this podcast episode Herwig gives us some background information about the case study, tells us about his company Sound Strategy and lets us know what he thinks about audio branding as an essential component in branding.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

At the Audio Branding Congress Zanna will present the case study Sabesp Sound Branding nominated for the Audio Branding Award. Zanna is a musical producer with a degree in Lyrical Singing. She was born in Rio de Janeiro and lived in Europe for ten years. In 2002, in New York, she grew tired of making music on demand and began studying Branding and developed her Sound Branding methodology. Back to Brazil, in 2007, she started Zanna Sound.

In this podcast we asked Zanna about her case Sabesp, what she expects from the Audio Branding Award as well what her predictions for the future of audio branding are.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

After studying Business at EDHEC, Michaël Boumendil, composer and producer, created Sixième Son in 1995. It is a pioneer and leading agency in Europe for audio branding and sound identity. In parallel, Michaël Boumendil is a former lecturer and teacher in French renowned Business and Marketing Schools.

At the Audio Branding Congress Michaël will present the case study SNCF Sound Identity Program nominated for the Audio Branding Award. In this podcast he tells us about the case, what makes it special and how he started Sixième Son as one of the first agencies specializing in audio branding.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

Martin Pazzani is a seasoned global executive – a classically trained Chief Marketing Officer in consumer lifestyle brands who became an entrepreneurial CEO – and the former Chairman/CEO of Elias Arts, the commercial music and audio branding pioneers. As a marketing executive, he’s used music as a marketing tool for Smirnoff Vodka, Jose Cuervo Tequila, Bally Total Fitness, and others. As an advertising executive, he’s worked on many accounts using music and sound with great effect, like US Postal Service, Volkswagen, Kraft, SC Johnson and many others.

As a member of the Audio Branding Award Jury, he told us how he got involved in audio branding, about his general thoughts on the use of sound and music in marketing, and his personal criteria for excellent audio branding among others.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/