We are pleased to present Jürgen Barthel as one of the more than 20 speakers of the Audio Branding Congress. He is Head of Corporate Communications Design at Siemens in Munich, and responsible for the global design of the Siemens brand and its Corporate Sound. Today, Jürgen Barthel will talk about Sound Branding at Siemens and his expectations for the congress.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Cornelius Stiegler, who has studied applied communication science and strategic marketing at the Berlin University of the Arts. The title of his paper is: Sound Communication – Towards a New Understanding of Briefing Communication in the Sound Branding Process.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

On November 5th, 2010 the second Audio Branding Congress took place in Hamburg. One highlight of the congress was a panel discussion with the topic: What Will the Car of the Future Sound Like?

In the panel discussion moderated by Karsten Kilian, experts in sound engineering for automobiles discussed opportunities, risks, requirements, and possible scenarios of the (brand-)sound worlds of future vehicles. Listen what what the crucial questions of the discussion was.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

Dr. Michael Haverkamp is acoustics specialist at the Ford Engineering Centre Cologne and one of the speakers of the second Audio Branding Congress on 5th of October. His comprehensive approach on multi-sensory design is presented in his 2009 book, Synesthetic Design. In this episode of the podcast he talks about his lecture “Sound, Color, Space – Synesthetic Design“.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

One of the speakers of the Audio Branding Congress 2010 is Alex Moulton from New York. As the founder and guiding creative force behind Expansion Team, he is responsible for crafting the current sound of many TV networks including CNN International, PBS, Discovery, Universal, A&E Bio, Comedy Central, Vh1, and respected brands like jetBlue, Motorola, Bank of America, Target and American Express.

In this episode of the podcast he gives a little foretaste of his talk about “CNN International Rebrand“.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

In this episode we´re talking to the componist of the famous Intel-Audio-Logo Walter Werzowa about the Audio Branding Congress 2009 and the content of his lecture.

For the first time, audio branding experts from all over the world met in the famous old warehouse district of Hamburg to discuss latest trends and exchange information about this new emerging discipline of audio branding. By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k09/

Today we´re talking to Georg Spehr about his lecture and his expectations about the Audio Branding Congress 2009.

For the first time, audio branding experts from all over the world met in the famous old warehouse district of Hamburg to discuss latest trends and exchange information about this new emerging discipline of audio branding. By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k09/

In the tenth Audio Branding Academy Podcast we are talking with Prof. Carl-Frank Westermann about his expectations for the Audio Branding Congress 2009.

For the first time, audio branding experts from all over the world met in the famous old warehouse district of Hamburg to discuss latest trends and exchange information about this new emerging discipline of audio branding. By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k09/

In the ninth Audio Branding Academy Podcast we are talking with Ruth Simmons about her expectations for the Audio Branding Congress 2009 and the panel disscusion.

For the first time, audio branding experts from all over the world met in the famous old warehouse district of Hamburg to discuss latest trends and exchange information about this new emerging discipline of audio branding. By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k09/

Today we are talking with Karsten Kilian about his speech and the expectations about the Audio Branding Congress 2009.

For the first time, audio branding experts from all over the world met in the famous old warehouse district of Hamburg to discuss latest trends and exchange information about this new emerging discipline of audio branding. By organizing the first international congress for acoustic brand communication, the Audio Branding Academy brought together audio branding experts and interested people from all over the world on November 14th, 2009.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k09/