John Groves is a composer, music producer and consultant on the use of sound and music in advertising and communications. In the early 90s he became one of the pioneers of Sound Branding. He is guest lecturer at various universities and institutions e.g. the University of Surrey, the Hamburger Texterschmiede and the Miami Ad School. As a member of the Audio Branding Award Jury, we asked him also about the importance of the Audio Branding Congress and his personal criteria for excellent audio branding.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

As co-founder and creative director of Condiment Junkie, Russell has overseen designing User Interface (UI) audio for bestselling apps including Solar System, Storytime, Gordon Ramsey, Jamie Oliver and Phaidon, and created sonic id’s and Human Machine Interface (HMI) audio for automotive, retail and FMCG brands. In his presentation at the Audio Branding Congress 2011, Contours and Conventions – communicating information and emotion, Russ will talk about how information is conveyed through sound to aid navigation, enhance user experience and communicate brand identity.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

In this episode we´re talking to the composer of the famous Intel Audiologo and member of the Award Jury Walter Werzowa about his expectations for the Congress and the first official Audio Branding Award.

The third Audio Branding Congress took place in a full house at Columbia University New York City on November 17th. With this year’s motto “Stay Connected, Sound Global” the congress focused on new prospects of building brands on mobile devices by using sound. Highlighting the event was the distribution of the first Audio Branding Award, for which the audio consulting group was selected in creating the corporate sound of financial services company UBS.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/2k11/

In this episode we talk to John Groves. He is a composer, music producer, and consultant on the use of sound in corporate communications. John Groves is one of the most successful composers of music in advertising and communications and a pioneer of Sound Branding. Together with Claus Fesel from DATEV, he will give insight into the conception of DATEV’s Corporate Sound.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

We are pleased to present Claus Fesel as one of the more than 20 speakers of this convention.

He is Head of Central Marketing at DATEV in Nuremberg where he is responsible for internal and external communication, fairs, and events. Together with the composer John Groves he is here today to provide insight into the conception of the Corporate Sound of DATEV.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

One of the more than 20 speakers of the Audio Branding Congress on 5th of November is Dr. Gianpaolo D’Amico. He is researcher at the Media Integration and Communication Center at the University of Florence in Italy. He also works as a consultant for the sound communication & acoustic design agency Lorelei. Together with his colleague Sara Lenzi and Dr. Jorge Seco from FIAMM he will talk about the “Sound for Electric Vehicles“.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

Today we are talking with Sara Lenzi from Italy. She teaches Sound Installation and Multimedia Composition at the Musical Conservatory of Rovigo. In 2008 she founded the sound communication & acoustic design agency Lorelei, which works with international clients like Architects of Air, DADA and FIAMM. Along with her colleague Dr. Gianpaolo D’Amico and Dr. Jorge Seco from FIAMM, she will discuss “Sound for Electric Vehicles“.

Together with Dr. Fabian Evert (BMW), Prof. Dr. Charles Spence (University of Oxford), Dr. Jorge Seco (FIAMM) and Dr. Markus Bodden (Product Sound) Sara Lenzi will also take part in the panel discussion entitled “What Will the Car of the Future Sound Like?“.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

This year the Audio Branding Academy announced a call for papers. Three papers were accepted as talks and four papers as poster presentations. One of the three talks will be held by Prof. Dr. Torsten Teichert and Daniel Wagenführer. Prof. Dr. Thorsten Teichert holds the Chair of Marketing and Innovation at the University of Hamburg. Daniel Wagenführer is working as research assistant for the Chair.

The title of their paper is: Sound Design for New Products: Interactions with Technical Functionalities and Branding.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

Marcel Kloppenburg has been an instructor for acoustic brand communication at the University of the Arts (UdK) in Berlin since 2007 and for sound branding at the Institute for Marketing and Communication (IMK) in Berlin. He joined the sound branding department at MetaDesign AG in 2006, where he is now the concept and production director, responsible for development and production for clients such as Siemens, Audi, eBay, entega, Premiere, Allianz and Volkswagen. At the Audio Branding Congress he presents together with Jürgen Barthel from Siemens the case study Sound Branding @ Siemens.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/

Today we are talking with Zanna. Zanna is founder of the audio branding company Zanna Sound, located in Rio de Janeiro. Clients of Zanna Sound include South American brands like Banco do Brasil, Unimed or Cacau Show. At the congress Zanna will give some insight into the Unimed-Rio Case Study.

“Driven by Sound” – the motto of the Audio Branding Congress held in Hamburg on November 5th, 2010 attracted international branding and sound experts to Hamburg and made the city a temporary hub for brand sound. The congress took place in a full house at the venue “Dialogue in the Dark” in Hamburg’s Speicherstadt.

If you would like to learn more check out: https://www.international-sound-awards.com/congress/congress2010/