Internet Advertising Podcast

By Michael Goc

Learn how to advertise online. Get started with Google Ads, Facebook ads, and running email newsletters. Hosted by Michael Goc, who has 18 years of experience in online marketing.... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Internet Advertising Podcast:

How many episodes does Internet Advertising Podcast have?

The podcast currently has 10 episodes available.

Internet Advertising Podcast episodes:

April 04, 2019 11: 5 Google Ads Tips
5 tips for Google Search and Display network campaigns.
...more
14min
March 28, 2019 10: Dynamic content in email newsletters
Learn how to change the content of emails after they've been sent. Dynamically target users as they open their email.
...more
14min
March 05, 2019 8: Finding keywords for Google Ads campaigns
Learn how to find the right keywords to advertise on Google Ads.
...more
21min
February 26, 2019 Episode 7: Email automation with Getresponse
Get started with email automation. Automatically send emails based on user actions.
...more
15min
February 19, 2019 Episode 6: Set up an email newsletter
Learn the basic steps of getting an email newsletter up and running.
...more
19min
February 12, 2019 Episode 5: Conversion tracking and pixels
Setup conversion tracking to better optimize your Google Ads and Facebook Ads campaigns. Track conversions on your website and also as an affiliate.
...more
19min
February 05, 2019 Episode 4: Google Display Ads
Learn how to create a camapaign of Google ads that will show up on the Display Network, which consists of content pages, Youtube and mobile apps and Gmail.
Show:
Campaign types
Gmail ads
Campaign settings
Targeting by keywords, placements, topics
Audiences: affinity, in-market, custom
Remarketing, similar audiences
Responsive text ads
A trick to create text only ads on display
Sponsor:
Getresponse free List Building Program
Go to InternetAdvertisingPodcast.com/getresponse
...more
21min
January 29, 2019 Episode 3: Facebook Ads Targeting
Learn how to target your Facebook ad by interests, demographics. Create custom groups from your customers lists and lookalike audiences.
Show:
- Targeting by interests
- Demographics
- Income
- Behavior
- Narrowing targeting
- Automatically expanding interests
- Creating custom audiences
- Customer lists
- Lookalike audiences
Sponsor:
Getresponse
Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program.
...more
15min
January 22, 2019 Episode 2: Facebook Ads basics
Learn the basics of running ads on Facebook.
Show:
- Facebook page for your business
- Boost post vs ads
- Create a campaign
- Ad sets
- Targeting
- Placements
- Budget and bidding strategy
- Creating ads
- Audience insights
- Checking comments, messages
- Checking stats
...more
25min
January 15, 2019 Episode 1: Google Search Ads for beginners
Learn the basics of setting up a Google search advertising campaign.
* Creating an account
* Campaigns
* Ad groups
* Targeting
* Ads
* Ad extensions
...more
13min

FAQs about Internet Advertising Podcast:

How many episodes does Internet Advertising Podcast have?

The podcast currently has 10 episodes available.