5 tips for Google Search and Display network campaigns.

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Clickmeter

Track clicks and conversions and optimize your traffic.

http://internetadvertisingpodcast.com/tracking

Learn how to change the content of emails after they've been sent. Dynamically target users as they open their email.

Sponsor:

Clickmeter

Track clicks and conversions and optimize your traffic.

http://internetadvertisingpodcast.com/tracking

Learn how to find the right keywords to advertise on Google Ads.

Show:

• How to find keywords
• Grouping keywords - why you need to do it
• Optimizing ad groups

Sponsor: http://internetadvertisingpodcast.com/getresponse

Top notch email provider. Find out about their free List Building Program.

Get started with email automation. Automatically send emails based on user actions.

Show:

• What is email automation?
• How to set it up
• Conditions
• Filters
• Actions
• Example 1: Segmenting your subscribers
• Example 2: Smart email followups
• Example 3: Broadcast with automatic 2nd message
• Example 4: Custom double opt-in

Sponsor:

Getresponse Automation

Great email marketing automation. Sign up for free and try it out.

Learn the basic steps of getting an email newsletter up and running.

Show:

• Why have an email newsletter
• Steps in setting up a newsletter:
  • signup form
  • how to choose an incentive
  • single vs. double opt-in
  • welcome email
  • drip
  • broadcast emails
• Optimizing emails
• Emails with images vs without

Sponsor:

InternetAdvertisingPodcast.com/getresponse Free Email List Building Program. 

Grow your list by up to 10,000 subscribers in as little as 90 days. 

Setup conversion tracking to better optimize your Google Ads and Facebook Ads campaigns. Track conversions on your website and also as an affiliate.

Show:

• What is conversion tracking
• Conversion types: sales, leads, page visits
• Setting up tracking with Google Ads
• Setting up tracking with Facebook Ads
• Seeing conversions on Google Ads interface
• Automatic bidding
• Remarketing lists
• Similar audiences
• Conversion tracking for affiliates

Sponsor:

Getresponse

Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days. 

Learn how to create a campaign on Google ads that will show up on the Display Network, which consists of content pages, Youtube and mobile apps and Gmail.

Show:

• Campaign types
• Gmail ads
• Campaign settings
• Targeting by keywords, placements, topics
• Audiences: affinity, in-market, custom
• Remarketing, similar audiences
• Responsive text ads
• A trick to create text only ads on display

Sponsor:

Getresponse

Go to InternetAdvertisingPodcast.com/getresponse to find out about their free List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days. 

Learn how to target your Facebook ad by interests, demographics. Create custom groups from your customers lists and lookalike audiences.

Show:

• Targeting by interests
• Demographics
• Income
• Behavior
• Narrowing targeting
• Automatically expanding interests
• Creating custom audiences
• Customer lists
• Lookalike audiences

Sponsor:

Getresponse - Find out about their free List Building Program. Grow your list by up to 10,000 subscribers in as little as 90 days. 

Go to InternetAdvertisingPodcast.com/getresponse 

Learn the basics of running ads on Facebook. 

Show:

• Facebook page for your business
• Boost post vs ads
• Create a campaign
• Ad sets
• Targeting
• Placements
• Budget and bidding strategy
• Creating ads
• Audience insights
• Checking comments, messages
• Checking stats

Sponsor:

Wix.com – all in one solution to create a great website

Learn the basics of setting up a Google search advertising campaign.

Show:

• Creating an account
• Campaigns
• Ad groups
• Targeting
• Ads
• Ad extensions

Sponsor:

Wix.com – all in one solution to create a great website