💬 Show Notes

? Show Notes

In this thought-provoking episode of Agency Launch, we follow the stream of consciousness of our host, Matt, as he reflects on a recent conversation with a fellow agent. The topic at hand? The heavy reliance on Internet leads. With an agent spending $7,000 a month on leads alone, Matt unpacks the potential pitfalls of such an approach. He contrasts the high cost of Internet leads with the value of investing in your team's ability to generate organic referrals and build lasting relationships. Matt questions the sustainability of putting all your eggs in one basket and warns of industry changes that could disrupt this model. Instead, he champions the power of teaching your team to fish for themselves, outlining the benefits of directing your budget towards payroll and coaching rather than purchased leads. Matt's strategy is clear: focus on efficiency and skill-building to reduce expenses and boost sales, thereby accelerating your agency's growth. For agents hungry to learn more, Matt extends an invitation to visit agencylaunch.net and consider the possibilities of a partnership. Plus, don't miss out on a valuable resource for managing renewals by texting "email" to 208-213-8809. Tune in for a session full of insights that challenge the status quo and encourage every agent to rethink their growth strategy.

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Show notes created by https://headliner.app

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? Episode Chapters

(00:00) Introduction: Reflections on a conversation about Internet leads

(02:50) The high cost of Internet leads and the question of sustainability

(05:15) The importance of diversifying marketing strategies

(07:40) Investing in your team's skills versus spending on leads

(09:30) The potential impact of industry changes on lead-based growth models

(11:25) Matt's vision for efficient and skillful agency growth

(13:00) How to save money while increasing sales with the right strategies

(15:10) Matt's offer to help agents reduce expenses and improve sales

(17:00) Closing thoughts and resources for managing renewals

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Send in a voice message: https://podcasters.spotify.com/pod/show/agencylaunch/message

Show notes created by https://headliner.app

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