Open Market

Inventing Performance TV with Jason Fairchild


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tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).

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Open MarketBy Joe Zappa & Eric Franchi

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