<p>tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).</p>

tvScientific CEO and co-founder Jason Fairchild joins Eric Franchi and Joe Zappa to talk about the lessons he brought from OpenX to tvScientific, inventing the performance TV category, and which big players, including The Trade Desk and AppLovin, might get into performance TV (or not).

Inventing Performance TV with Jason Fairchild

Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.

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Inventing Performance TV with Jason Fairchild

Inventing Performance TV with Jason Fairchild

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