Hire a copywriter first and foremost. The person who can really put your thoughts into words is a copywriter. It makes a big difference not just in influence platforms but also in the social communities. So it's nice to really be able to get your message across in a concise manner on your website, or when you're pitching just in general.

You need to become open because of the journey and the process of developing a company you're always going to learn. Be adaptable to change in a dynamic environment. So as a business person, you need to be adaptable to change and don't always be too headstrong. Listen to the advice of the others and take what is needed to be incorporated, don't be too closed.

We need to be clear about what exactly our motivations are, they could change over time. Your mission could evolve to a bigger one or a more narrowly focused one. The first question you need to ask yourself is why exactly you are doing this. What exactly motivates you will help you get through the challenges as the path is tough most of the time.

Fortune favors the brave. Those who take risks often reap great rewards; those who are courageous are often the most successful. Take a chance in order to get what you want.

Make sure that your finance is in a good spot. When you're trying to start a new company and you are financially stressed you will make really hectic decisions. Get more money than you think you need. If you need 50k to start this get 75k, you can always pay back the loan super fast. Have a plan in place so that strategically you can make confident decisions and invest in the company properly in the very beginning.

Launching is the big deal. So, making sure that there is the hype about what you are going to be offering in terms of service or product for the prelaunch is massive even if you are still a couple of months away, the build-up is really important.

You need to work on your business and not in your business. It's not the "what" it's the "who". It's not what you need to do, it's who can you help to what you need to do. Spend more time working on your business by valuing and educating yourself and the employees instead of just pleasing your customers.

Make sure the "Why" of your business is bigger than yourself. That's what going to motivate you to really get up every day when it's tough and hard and also help you to seek that community to support you. So, make your why bigger than yourself and be willing to pivot.

As a new entrepreneur, there is no such thing as work-life balance. It's working all the time, every day, every week, every month for a number of years and that's just the way it is if you want to be successful. If you want to work 40 hours a week don't be an entrepreneur. If you want 2 weeks of vacation every year and Christmas off don't be an entrepreneur.

The culture of your company is dictated by the first five people you hire so be very careful about the right attitude.