Rely on other people. Figure out what you are putting into your brain that is going to create the actions you are going to break. Surround yourself with good counsel. With people that you trust. With people that will give you good information. People who are not looking to try and profit from you, but people who are really looking who will build you up and support you. You need a village to make a business. You need individuals and, you have to rely on other people to help you. It's not a weakness. People think that it is a weakness to ask for help and, what I say to them is this the weakness is you are doing it and doing it wrong when you could have asked somebody to help you. That's the weakness. The weakness in asking is not a problem. It's only when you think that you know everything that's the weakness.

Just go out and do it with as minimum investment, both monetary and time, as possible. I think a lot of new entrepreneurs that I see are infatuated with starting the next Facebook. To do that, what they do is they build out this huge idea with all these different layers that they don't know anything about actually doing. But it all sounds great to them so, they pitch that to people. And people maybe like it, maybe don't but tell them it's cool. Then they go out and try to raise money and put together business presentations. I think being prepared can help and, I think raising money can help but, I am a huge advocate in just going out there and doing.

Stick with it. I mean, it is a two to four to five-year process. First of all, I would say today is the day to start a business. Tomorrow is not as good as today. The reason being; I know everybody stuff on their plate but, the older you get, the more responsibilities you have. You have a wife. You have kids. You have all these new responsibilities that are going to make it harder and harder to start a business. Thankfully I started the last company when I did not have a wife and kids. It allowed me to focus all my time, potentially too much time on the business. So I would say start immediately. Then I would say stick with it.

Take a deep breath, sit back, and think about your brand. Think about your product. Are you communicating the way you think you are communicating? You may be thinking you are doing everything a hundred percent. Or even if you are a start-up, and you are trying to figure things out. Take that same deep breath, think about your business. Think about your brand. Are you communicating or, have you created a message that resonates? If you are not sure or, even if you are sure. Or maybe it's a refreshing opportunity, sit back and say how do I get that brand to resonate? Am I doing the right job? If you think on those lines, then contact your great marketing person you work with whatever that might be the case and go through a branding exercise to recheck and reformulate.

Try to get something out as quickly as possible, even if you don't focus on getting the right pricing right out of the race; that's fine. What you want with an idea is you want to understand. are people going to pay for it? And are you solving a real problem? It's very hard for people to project themselves with something that you say. Try to give them something tangible. I would say get it out as quickly as possible.

Really research your market and craft because a lot of times I think we see someone that is successful and, we want that success. But we don't do our due diligence to research. Can I really do this? One of the things I really love to ask people is, would you do it if you had to do it for free? A lot of times people don't realize when you're an entrepreneur the money does not immediately come. Then it's feast or famine a lot of times. Sometimes you are really making money, and sometimes your not.

Follow the structure of things because you do need the systems and processes and everything else. But don't be afraid to go in your own direction with things. I actually saw someone who posted on an entrepreneur board of I am just too nice; how do I learn to be that bolder, stronger, meaner type of boss or employee? The first thing and, no one ever responded when I commented this but, I said you don't have to. You can be super nice. When I have somebody who screws up, I might be upset, and I step back and let that happen. But then, the next day, I am going to make sure that that employee is ok because they are probably beating themselves up. You don't have to be that corporate mindset, I guess.

It's finding a balance between confidence and humility. You need supreme confidence in your idea and your unique ability to make this idea a reality whether is a product or service or whatever. At the same time, you need humility to know not only what you don't know. I knew I am not good at marketing and sales. I need to also recognize there is other stuff I don't even know I don't know having the humility to bring that on but balancing when I bring in a third party to get advice balancing that with confidence that I have this great idea and I am moving it forward. So I think there is that apparent tension between confidence and humility, but, striking that balance seems really important to be able to move things forward and keeping in the direction that you envisioned.

Don't be a control freak and give up control earlier. Not give up control as in I have seen people who go: oh, I am going to employ somebody who is an expert and just let them do it, no, that is not what I mean. I mean, any entrepreneur starting a business does everything. We stand at the front of the copier and make the copies. We make the coffee, etc. We tend to do all of that. The key to being successful is doing what you do best which generally is entrepreneurs generating business.

What the research shows is that diversity of start-up teams is super important. Start-up teams with a single member with hyperactive-impulsive ADHD outperform. Start-up teams with two members with hyperactive-impulsive ADHD tend to suffer, and they don't perform so well. You probably have examples in your own experience where you see that dynamic play out. So if you are on a team like that, it's really important to realize that yes, even though I am the founder and CEO, you are very influential super important. If you are working with teammates who also have ADHD that you are going to need to address that and come to some sort of place where you can navigate it and manage it effectively. Because it could cause serious problems or it could prevent you from reaching all of your goals.