Inventive Marketing Club - A Marketing Podcast

Jon Johnson, organisation development guru, joins Ben and Al to welcome in 2017 by covering topics such as the difference between advertising and marketing, planning ahead and the important of trust when making a purchasing decision.

Show notes and links available on

http://ratherinventive.com/blog/something-invetive-9-fridge-full-cucumbers-and-lemons/

Al and I are joined by copywriter and blogger Catherine Every as we discuss who should write your websites copy and what you need to include to make it search engine friendly.

Episode sponsored by Ticked Off

Your internet marketing checklist, free 30-day trial, no credit card needed – Sign up today at ticked-off.com.

Show notes and links available on

http://ratherinventive.com/blog/something-inventive-8-just-put-something-like-this

Ben and Al tackle the new Twitter support DMs, Optimising a site for hidden keywords, Thank you pages and more on WordPress hacks.

Episode sponsored by Ticked Off

Your internet marketing checklist, free 30-day trial, no credit card needed – Sign up today at ticked-off.com.

Show notes and links available on

ratherinventive.com/blog/something-inventive-7-double-glazing-sales-people

Ben talks with Al about building his office, whether infographics are helpful, the best way to embed a video on a website and how to protect against WordPress hacks.

Episode sponsored by Ticked Off

Your internet marketing checklist, free 30-day trial, no credit card needed – Sign up today at ticked-off.com.

Show notes and links available on

ratherinventive.com/blog/something-inventive-6-hand-built-junk/

Al and Ben meet in glorious Bradford on Avon to muse on children and technology, demanding clients and moving your website over to HTTPS protocol.

Episode sponsored by Be Sociable

Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons.

itunes.apple.com/gb/book/be-sociable/id920153675

Show notes and links available on

ratherinventive.com/blog/something-inventive-ep5-can-make-logo-bigger/

Ben is joined by Jack McCaughtrie from Core Tree to discuss what makes a tweet engaging, LinkedIn endorsements and getting personal on social media.

Episode sponsored by Be Sociable

Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons.

itunes.apple.com/gb/book/be-sociable/id920153675

Show notes and links available on

ratherinventive.com/blog/something-inventive-4-stuck-boot/

Ben interviews Tanya and Dave, owners of The Priory Inn, on how they've improved quality and sustainability, by insisting on buying only from suppliers within a 30-mile food zone, and the restaurant's continuous development using 'Lean manufacturing' principles.

Show notes and links available on

ratherinventive.com/blog/interview-local-food-good-business/

Ben and Al are joined by special guest Nicholas van der Walle from Astute Graphics. Behind his dry humour lies a business mastermind who helps us tackle topics such as click bate headlines, getting external investment, how Brexit might effect marketing and Piccolos!

Episode sponsored by Be Sociable

Easy-to-follow social media tips and strategy to get noticed by the right people for the right reasons.

https://itunes.apple.com/gb/book/be-sociable/id920153675

Show notes and links available on

ratherinventive.com/blog/something-inventive-ep3-peak-kitten-video/

Ben and Al discuss the benefits of mobile/responsive web design and getting clients involved in a websites development. They eventually get round to answering questions on; why keywords don't show in Analytics, which image formats to use online and setting up monthly reports in Google Analytics.

Episode sponsored by Ticked Off

Your internet marketing checklist, free 30 day trial, no credit card needed - Sign up today at http://ticked-off.com

Originally posted on http://ratherinventive.com/blog/something-inventive-2-recreational-gifs/

Ben and Al discuss the format of their new podcast, finding images to legally use on your blog, what makes a good FAQ (Frequently Asked Questions) page, adding password protection to WordPress and finally 301 redirects to remove missing pages from your website - We do get into some technical detail in places but nothing too geeky.

Episode sponsored by Ticked Off

Your internet marketing checklist, free 30 day trial, no credit card needed - Sign up today at ticked-off.com

Originally posted on http://ratherinventive.com/blog/something-inventive-1-little-red-spiders/