Inventive Marketing Club - A Marketing Podcast

In this episode called Fake it till you make it Al and Ben talk about the emergence of deep fakes, which are video and audio fakes that are so good that they can used to put Nicholas cage in almost every film imaginable.

https://ratherinventive.com/blog/something-inventive-28-fake-it-until-you-break-it/

Ben has always been fascinated by the seemly unending ways people can make money from the simplest things, and affiliate marketing is one of them.

So in this interview he spoke with Greg Jeffries who has a ton of experience in this area and shares some of the ways he uses SEO to generate income.

Notes and links can be found: https://ratherinventive.com/blog/seo-affiliate-domination-interview-with-greg-jeffries/

We have not been able to record a podcast this month due to holidays and work commitments but don't be dismayed as we have some great interviews, many that have been recorded over the past few months for you to dig into...

A link to our other podcasts https://ratherinventive.com/blog/podcast/

Recently Ben got the opportunity to interview Matthew Sullivan on how his company QuantumRE, is helping people release the equity in their home using a system based on the blockchain (this is the same technology used by Bitcoin).

Notes and links available on: https://ratherinventive.com/blog/interview-quantumre-founder-matthew-sullivan/

For this interview Ben heads over to Herefordshire to meet with Heidi Chamberlain-Jones the force behind Minx Media, a sales and marketing company but also the founder of Eat Sleep Live Hereford a much needed directory of tourism businesses and events for the area.

We talk about why online directories are still relevant, the importance of mixed marketing for businesses and what's great about Herefordshire.

Notes and links available on:

https://ratherinventive.com/blog/interivew-minx-media-founder-heidi-chamberlain-jones/

Al and Ben are joined by Chris Richards to discuss how he's improved the search optimisation for his businesses through single-variant tests making SEO a science rather than guesswork.

Show notes and links available on

https://ratherinventive.com/blog/something-inventive-27-science-of-seo/

On this episode Ben interviews Matt Watson. He’s been an entrepreneur since he can remember selling his first business at 29 for over 140 Million dollars. He now runs Stackify, Fullscale.io as well as few other side project and joined Ben to share some of his challenges in building the businesses and how marketing played it’s role.

Notes and links available on

https://ratherinventive.com/blog/interview-stackify-with-matt-watson/

Ben met Gina during a demonstration of how to make a fermented tea called Kombucha, at a small food fair run by River Cottage down in Axminster. He was fascinated by the process of this magical gut reviving drink but also in her passion and clarity of the presentation.

Ben caught up with Gina a couple of weeks later to find out about her company Wild Fizz and how she got started. 

Sadly they could only talk over a mobile phone line, so the quality of the recording is a little scratchy but Gina’s story and openness on her business are well worth listening to.

Notes and links available on

https://ratherinventive.com/blog/interview-wild-fizz-kombucha-with-gina-geoghegan/

Al and Ben are joined by seasoned podcaster and Mac enthusiast, Karl Madden to talk about the latest iteration of Intelligent Tracking Prevention from Apple. Karl also advocates that every business should get into podcasting or video.

Show notes and links available on

https://ratherinventive.com/blog/something-inventive-26-a-very-friendly-bunch/

Al and Ben talk about the importance of being a fast responder and our thoughts on the WXG 2018 conference. The sponsor for this episode is Ticked Off. Sign up for you free trial at ticked-off.com

Show notes and links available on

https://ratherinventive.com/blog/something-inventive-25-ill-get-back-to-you-in-a-minute/