Inventive Marketing Club - A Marketing Podcast

In this interview Ben chats with Michelle Evans on how developing a marketing funnel can take your from simply surviving, to SOLD OUT.

Michelle takes us through the steps of developing a funnel from understanding your audience before jumping in to develop a funnel that will nurture more customers into working with you.

For show notes: https://ratherinventive.com/blog/interview-michelle-l-evans-running-a-business-whilst-parenting/

Al and Ben discuss the website trends to look out for this year and the impact of blanding branding. Ben shares Jonathon Pollinger's social media predictions for 2019.

The sponsor for this episode is https://inventivepeople.co.uk Get 20% off first order with the code INVENTIVEPODCAST.

For the show notes: https://ratherinventive.com/blog/something-inventive-32-marketing-trends-predictions-2019/

In this interview Ben managed to catch Dan Lewis from Free Agent 247 in-between meetings to chat about their free business model and how video plays an important part in their promotional strategy.

For show notes: https://ratherinventive.com/blog/interview-dan-lewis-founder-freeagent247/

Voice search on Alexa and Google, is an area we don’t have a complete grasp on yet, particularly optimising for it. So, Ben was keen to talk with Duane Forrester, VP of Industry Insights over at Yext.

We discuss why we should be using structured data on our website. How this impacts conventional SEO and why it matters for voice and augmented reality.

For show notes: https://ratherinventive.com/blog/duane-forrester-yexts-vp-industry-insights/

Al and Ben  muse over some GDPR myths. Al shares his enlightened experience on meet-ups over in Bristol and we talk about outsourcing curtesy of Seth Godin.

The sponsor for this episode is Inventive People. Get 20% off first order with the code INVENTIVEPODCAST.

For the show notes: https://ratherinventive.com/blog/something-inventive-31-gdpr-myths-meet-ups-and-outsourcing/

In this episode Al and Ben review their time at Bath Digital festival, Ben shares his experience of London Podcast festival including how to make dollars. Rounding off with a look at .UK domains.

For the show notes:

https://ratherinventive.com/blog/something-inventive-30-happiness-is-a-lemonade/

Dean is an app developer who Ben met when he was invited on to the delightful Mac & Forth podcast.

Ben was particularly interested in Dean's app Crystal, an iOS ad blocker that in many ways it actively works against the companies in an industry adjacent to Rather Inventive, advertising. Although we see ourselves as the good guys when it comes to promotion.

Ben finds out from Dean how he got into on app development, identified his very specific niche and getting his app out to market.

Show notes can be found here:

https://ratherinventive.com/blog/interview-dean-murphy-founder-of-crystal-adblocker-app/

Welcome to part two of Episode 29 of our Bath Digital Festival Special

In this episode as well as giving you a round op of the days events we also feature an interview with Jim Morrison the festival director and ask him pointed questions such as 'why are the workshops so far apart'.

Show notes and links available on:

https://ratherinventive.com/blog/something-inventive-29-bath-digital-festival-special-part-two/

Al and I have been on location at the Bath Digital Festival, soaking up talks and workshops on everything to do with technology, marketing and business.

We thought we’d do something fun for this episode and have to recorded our experience through-out the two days in video as well as audio, which will be available on the Rather Inventive YouTube channel.

We hope you like it. Now on with the show.

Show notes and links available on:

https://ratherinventive.com/blog/something-inventive-29-bath-digital-festival-special-part-one/

In this interview Ben had a really nice chat with Rocky Romanella. He has over 40 years experience in retail, franchising and leadership development and now has a few stories to tell which you’ll find in his book Tighten the lug nuts.

He really enjoyed listening to Rocky has to say and we think you will to.

https://ratherinventive.com/blog/founder-ceo-3sixty-management-services-rocky-romanella/