Inventive Marketing Club - A Marketing Podcast

In this episode Ben interviews several members of Witley Jones a UK based manufacture bespoke furniture primarily for the education market.

It’s a family business that's been going for over 20 years and he wanted to find out how it started, how it differs from a regular business and how they are managing succession.

You’ll be hearing from Chris & Jane Jones (dad, mum, and the original entrepreneurs), Matt Jones (director and eventual successor), Lucy Jones (who manages finance) and Simon Downes (current managing director) in that order.

This interview is a slightly different style from normal which we hope you’ll enjoy.

Show notes: https://ratherinventive.com/blog/witley-jones-growing-a-family-business/

On this episode Ben talks to Shayna Rattler, a leading expert in corporate sponsorship and influencer marketing.

Show notes: https://ratherinventive.com/blog/interview-shayna-rattler-on-influencer-marketing/

Ben is joined by Elliot Richmond who he met a local Wordpress Meet-up. If you want to dip into Wordpress and learn more search your local area to see where the next Wordpress Meet-up will be.

For show notes: https://ratherinventive.com/blog/something-inventive-36-the-wordpress-community-and-local-meet-ups/

Ben speaks with Richard Bell and Elliot Richmond (both members of the WordPress Cheltenham meet up) on their highlights from the first day of the most excellent WordCamp Bristol 2019.

Notes and links: https://ratherinventive.com/blog/round-up-from-wordcamp-bristol-2019-with-richard-and-elliot-interview/

Watch this interview on YouTube https://www.youtube.com/watch?v=Sh7QcDTmeD4

Talks discussed

- Gutenberg. How a WordPress studio adapted by David Darke

- Legacy systems in your head by Lizzie Darville

- Why Multisite? By Rachel McCollin

- Custom WordPress themes to save your sanity by Jonny Allbut

- The art of problem solving by Ben Everard

Ben talks to Tom Ross, the founder of DesignCuts.com (and fellow podcaster) about creativity within marketing and how he balances building a community of contributors whilst marketing to customers.

For the show notes: https://ratherinventive.com/blog/interview-tom-ross-design-cuts-creativity/

Ben is joined by Sarah Dixon who shares what you need to have in place to ensure your website is legal.The sponsor for this episode is Inventive People.

For show notes: https://ratherinventive.com/blog/something-inventive-35-what-your-website-needs-to-be-legal/

Get 20% off first order with the code INVENTIVEPODCAST.If you have any feedback, ideas or topics you'd like covered on our podcast we'd love to hear from you.

Please get in touch via our contact page, leave a voicemail on 0800 881 5805 or mention @RatherInventive on Twitter.

Ben catches-up with Alex Galviz, who is one of the top influences on LinkedIn in the UK. She has co-created an incredible global network of events called LinkedIn local and encourages people to communicate with authenticity.This is a recommended listen if you want to up your game on LinkedIn.

For show notes: https://ratherinventive.com/blog/interview-being-authentic-on-linkedin-with-alex-galviz/

Ben is joined by Jonathan Pollinger and they talk about the future social media, why it's worth making predictions, JP's rebrand and why Facebook is bloated and not very much fun to use.

Show notes: https://ratherinventive.com/blog/something-inventive-34-the-future-of-social-and-why-facebook-is-not-fun-to-use/

Al and Ben discuss lessons learnt from their first webinar, how to check if your data has been hacked, gdpr fails and a look back at Al's time with Rather Inventive before he embarks on a new adventure. 

Show notes can be found: https://ratherinventive.com/blog/something-inventive-33-first-webinar-lessons-learnt-recaptcha-al-leaving-us/

Ben chats with with Magnus Unemyr on how implementing artificial intelligence and automated marketing can impact society. Dipping into the darker side of how big data can, and has been misused; by companies they discuss how if done well, AI driven, marketing automation can not only propel sales and waste less time through targeted interactions.

For show notes: https://ratherinventive.com/blog/interview-magnus-unemyr-going-viral-with-marketing-automation/