Moderator: Fernando Tiberini

Guest: Elmar Mock, Inventor and entrepreneur

There are few who think outside the box quite like Elmar Mock. There are also few who have been as prolific – Elmar is named as the inventor or co-inventor in 178 patent families and has worked on some 800 projects. But what makes the co-inventor of the famous Swatch tick? How does he approach the inventive process? Inventing, it seems, is not a straightforward process.