A discussion about the fastest growing advertising medium, out-of-home, with two special guests from Posterscope. Bryan Magee is the MD of Posterscope Australia and he is joined by the global president of the business, Stephen Whyte. We cover off regulation, digital, demand, pricing and talk about the world's prime outdoor sites from Sydney's Coke sign to how much it will cost you to make an impression in Times Square or Piccadilly Circus.

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