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This week on “The Big Story,” the AdExchanger team assesses whether and why marketers should or shouldn’t assist. No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.
By AdExchanger4.7
4545 ratings
This week on “The Big Story,” the AdExchanger team assesses whether and why marketers should or shouldn’t assist. No one doubts that the rebate problem persists, but is federal intervention required for its resolution? On the other hand, perhaps the FBI’s mere presence can snap some crooked players straight – and the industry could use a cleansing force from the outside.

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