FINRA Unscripted

Investors of Color: New Insights from FINRA’s Investor Education Foundation


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The FINRA Investor Education Foundation has released a new report, Investors of Color in the United States, examining the behavior and attitudes of investors of color based on data from the FINRA Foundation's National Financial Capability Study coupled with a series of focus groups conducted with young Black/African American, Hispanic/Latino and Asian American/Pacific Islander investors. 

The report shows interesting trends related to the pace at which these investors are entering the market, their views on risk, where they're receiving information and more. On this episode, we hear more from Ritta McLaughlin, Director of Investor Education, Community Outreach, and Principal Research Analyst Olivia Valdes to learn more.

Resources mentioned in this episode:

Investors of Color in the United States (2024) 

Gen Z and Investing: Social Media, Crypto, FOMO, and Family (2023)

Investors in the United States: The Changing Landscape (2022)

New Accounts and the People Who Opened Them (2021)

FINRA Investor Education Foundation

Episode 134: Gen Z Investors

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