This week, JG and Mike discuss Selling The Cloud ahead of meeting the authors themselves. Listen in as they discuss passion for the sales profession, the archetype of the 'smarmy used car salesmen' and the bubble of business economics.

JG and Mike are joined by Tony Hughes himself all the way from Sydney, Australia. 

Listen in as they discuss the future of sales, the disruption technology will have on the profession and what salespeople can do to ensure they won't be replaced by automated tech or AI in the coming years.

The second part of one of the most important books the veterans have ever covered. Join JG and Mike as they conclude their deliberations on this crucial piece of sales literature.

This time, the duo cover what is possibly the most important book EVER covered on the show. If you don't read this book, you are a fool. JG and Mike discuss why in the first of a three-part series.

Book Club is BACK. As people are returning to their cars and commuting again, the dynamic duo of sales are back to discuss Part 2 of Pitch Anything by Oren Klaff.

The amount of listeners who have asked us to cover this book is incredible . "Pitch Anything" by Oren Klaff  - We've covered in two parts as a show . Enjoy the dulcit tones of MP and JG 

Another installment of the gang talking about the sales classic "Secrets of closing the sale" by Zig Ziglar 

Over the next two shows the team debate one of the most famous sales books of all time  - Secrets of closing the sale by Zig Ziglar ! 

Price and Graham dissect another book this week in IRC book club . 

This week  - Pre suasion from Robert Cialdini. - Why did JG giver it ZERO out of Ten?

In this months Episode  - MP and JG talk with Tim Hood of Hyland and Christian Hatton of Peak about a book they confidently describe as the best sales book they have ever read . The Unfair Advantage by Dr Duane Lakin. No disagreements in this episode!!!!!Enjoy and buy the book  - it will change your sales game forever .