We read it and we thought it was ok. As a sales person there were some pretty good take aways from the book and at times it was a little long winded. But hey, what do Michael and JG know. They are grumpy middle aged sales professionals .......

And another epic show where the gruesome twosome discuss Influence by Robert Cialdini - Almost done now! This week they cover two key facets of influence useful for any sales professional. "Social Proof" and "like" .

The grumpy middle aged duo of Mike Price and Jonny Graham reunite over zoom for another lockdown spectacular as they discuss Part of Influence by Robert B Cialdini. 

In this weeks episode MP and JG start a new quest. Influence by Robert Cialdini is a seminal work on what motivates people to buy. A must read for any sales person looking to up their game. The guys seem to be really into this one with some fab anecdotes about the concept of reciprocation as a weapon of influence and how to use that in a sales context. 

So after 4 weeks of reading "Inked" Jeb came on the show and as every Author does when we interview them about their book, Jeb brought a whole new dimension to our understand of the work. Enjoy and remember next week we start Part 1 of our 4 week cycle as we read "Influence" by Robert Cialdini  - you can find it on amazon here  https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X/ref=sr_1_1?crid=28NR12X5BLXR9&dchild=1&keywords=influence+the+psychology+of+persuasion&qid=1588336615&sprefix=influ%2Caps%2C150&sr=8-1

Recruitments answer to Waldorf And Staedtler return for another compelling discussion of Inked By Jeb Blount before they meet the big man himself next week. Imagine raising your price in answer to a negotiation stance or plain walking away? The guys talk about how reading a jeb blount book is like buying a lamborghini and how inked is Jeb's difficult seventh album.....They'll never let you down. 

Remember to check the guys out on Linkedin for more content and banter. 

Prepare for your negotiations. Know what the parameters are before you walk through the door. Michael and JG discuss some interesting topics in this episode of IRC book club. 

We laughed 

We cried 

We argued . 

We had a lot to talk about in this Episode where dive deep into our discussion of "inked" by Jeb Blount. 

In this Episode Michael and JG begin their discussion of Inked by Jeb Blount. In this newly released book the author gives us tools to work with as negotiators with a core focus on sales situations. 

As we head to the tough times We think this one is going to prove to be an invaluable resource as we all fight for every penny of margin.  

This Week on book club we interviewed Mark Hunter Author of "A mind for sales". Mark was a great guest talking about his book that we had discussed over the previous 4 weeks and really provided some fascinating insight around the mindset we're all going to need to get through the next few months and possibly years as sales people.