Irish Marketing Podcast

On this week's podcast, we are popping a tiny metaphorical champagne cork to celebrate our tenth edition and to celebrate we have a special interview with Richard Shotton: behavioural science svengali and co-author of the recently released and universally acclaimed book Hacking the Human Mind. We caught up with Richard when he was in town for the recent Sounding Out event.

On the pod, we talked to him about

• the origins of the quirky name for his company Astroten
• How Snickers successfully applied the Intention to Action Gap
• How Hacking The Human Mind uses brand examples as points of relevance  
• Why focus groups are largely ineffective
• His own personal behavioural science lightbulb moment

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

This weeks episode is a 2025 Effies Award special and we’re bathing in the reflected glory of 3 gold winners 

• In the booth we had Andy Pierce, Group Strategy Director at Core, Damien Dineen ,Head of Brand with National Broadband Ireland, and Hazel Casanova, Senior Marketing Manager at NBI, talking about how a repetitive placement of a weather forecasting TV puppet saved the day.
• We spoke to Tara Moran, Business Director at Mindshare, Shane Doyle, Group Strategy Director at Core, and Deirdre O’Brien, Advertising & Media Manager at Failte Ireland, about a novel Daycation concept which also picked up Gold.
• Boys and Girls work with Now TV was also awarded with Gold for a campaign which delivered hugely improved acquisition goals and high year-on-year sales growth via a couple of animated animal brand characters. Shaunagh Farrelly, Senior Strategist with Boys and Girls, joined us in studio to talk about it.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

This week, we were onsite at The Thinkhouse Youth Culture Uncovered 2025 Event. 

This annual event showcases and explores habits, behaviors and beliefs of young people aged 16-35 with lots of different perspectives on the day from industry, from content creators and young people themselves 
Here's what we cover

• Head of Thinkhouse Youth Lab Claire Hyland joined us to give some background on their Youth Culture methodology and 2025 findings.
• Selected highlights from keynote speaker Beth Marchant who is Senior Strategy Manager with System 1 in the UK
• Perhaps the most important perspective of all, from probably one of the youngest people there on the day - 16 year old Thinkhouse intern Robin

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions 

Today's edition is a Sounding Out 2025 After Pod featuring selected highlights from the half day conference which featured radio representatives from RTE, Baeur Media and the independent sector as well as presentations from a number of people driving new thinking at the intersections of technology, psychology, planning, media, culture and creativity.

• We spoke to Richard Shotton about how behavioursal psychology can help us to be better planners, creatives and marketeers. 
• RadioCentre Ireland's Ciaran Cunningham had news about a pilot project which could improve the JNLR survey
• Mike from Lumen Research talks about why radio is an "attention bargain"
• Dr Lollie Mancy waves some red flags about what could happen if technology is left unchecked.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions 

Today we're talking to Ronan Nulty from Publicis Dublin about how they used the story of Grace and Sol to make a long complex long term infrastructural challenge into a digestible human story. 

And, we speak to Jess Murphy from Boys and Girls about arse analogies and how humour can be a very effective tool to make messages work, even when the subject matter is serious.

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions

We talk to journalist, editor, broadcaster and host of the For Tech’s Sake podcast Elaine Burke  about a story that has been causing a stir in podcasting circles.

Inception Point AI  are an AI company co-founded by Jeanine Wright who has been driving a lot of coverage around their podcasting concept. The company's plan is produce podcasts en masse, up to 3000 episodes per week costing as little as a dollar each to produce.

This story encapsulates some of the emerging issues around creativity, content and technology and how tolerant audiences might be for generative content farmed material.

Is this a disruptive model for future media monetization or simply an idea devised by a savvy CEO designed to generate headlines and VC investment?

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions

On todays pod, we talk to Keith Lawler who is the Creative Director of LAUDHAUS - a sonic branding house specialising in creating audio niceness for brands. We’ll dig into the idea behind sonic branding from a broad and specific perspective with a great audio teardown from a recent project for Foxes Bow in Limerick
 
We also talk to to 4 incoming students from this year MSc in Advertising and Creativity at TU Dublin as we get their thoughts at a particular moment of time, as they start their journey into the industry.

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

If you’ve got a story you’d like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions brings you the 2025 ICAD Awards After Pod

The IMP team was onsite at this years unique celebration of creativity in The National Stadium Dublin.

Featuring interviews with creative teams from Forsman and Bodenfors, Unthink, Publicis as well as the legendary Ballymun Monster.

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

The Irish Marketing Podcast powered by IMJ and Tinpot Productions is your weekly cruise through the sales and marketing landscape

On todays pod, we’ve got Kate Goldsmith from IAPI who joins us to talk about the upcoming Effie Awards and gives some insights on how to up your agency awards game.

And we delve into the second part of our interview with Kerrie Sweeney from the Public House, elaborating on hacks 4, 5 and 6 from her unofficial agency manifesto

Presenter - Daryl Moorhouse

Sound Engineer - Sean Byrne

Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Here it is.

Episode 01 of the Irish Marketing Podcast powered by IMJ and Tinpot Productions. Each week we’ll do our best to  bring you the essential stories, stats, insights and analysis creativity and chaos from marketing, adland and related territories. 

Todays inaugural pod will feature The Public House’s MD Kerrie Sweeney elaborating on 3 of her essential agency hacks covering everything from the meaningful to the mundane.

Publicis Business Director Edel McCabe joins us in studio to talk about tripchaining and how Axa is helping women to take a time out. And Laura Costello from Thinkhouse is up for a game of Cards For Humanity


Presenter - Daryl Moorhouse
Sound Engineer - Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

if you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne

🎙️  Recorded, edited and mixed at Tinpot Productions Studios, Dublin
▶️  Subscribe to our Youtube channel
📰  Subscribe to The Irish Marketing Podcast Monthly Newsletter

If you've got a story you'd like to hear featured on the Irish Marketing Podcast, let us know via [email protected]