In this episode, host Aaron Gordon chats with Syd Roe, an inspiring endurance athlete. Syd shares her transformative experience at the Lake Placid Ironman, overcoming mental and physical challenges, including a demanding moment around miles 14-15. Despite moments of doubt and physical discomfort, she found a surge of energy, leading to a powerful finish. Syd reflects on the importance of perseverance, willpower, and mental shifts, ultimately finding self-worth and healing family relationships through athletic pursuits. Aaron and Syd discuss the balance between effort and higher purpose, advocating co-creation in achieving dreams. They emphasize redefining motivation and turning adversity into positive growth. The conversation is peppered with humor, inspirational quotes, and heartfelt insights, encouraging listeners to find their own path to resilience and success. Tune in for an empowering and motivating discussion.

Get To Know Syd Roe Because of her roots in a family-run independent insurance agency, Syd Roe has spent the last decade championing the advancement of Insurtech as a competitive edge for the channel. She partnered in the growth of the first independent agency social network, helping agencies across the country embrace digital marketing through her storytelling. She, then, successfully brought a behavioral analytics platform to market in just 2 years after joining a seed stage startup. Currently, she runs the Agency Marketing team for a leading tech provider and is laser-focused on bringing the voice of the agent to every product discussion.

When she’s not thinking about advancing Insurtech, she’s probably running, biking or swimming in training for her next Ironman.

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3 Episode Key Takeaways 1. Overcoming Mental Hurdles: Syd Roe shares her experience during the grueling miles 14 or 15 of an endurance run, battling doubts and negative self-talk. Her story emphasizes that pushing through mental barriers, even when faced with physical and emotional discomfort, is crucial for achieving long-term goals. It's a powerful reminder that our minds can often be the biggest hurdle to overcome on the path to success.


2. The Power of Resilience: Despite vomiting and sheer exhaustion, Syd Roe found a sudden surge of energy that propelled her to the finish line of her Ironman competition. This illustrates that perseverance is essential, even in the face of extreme physical discomfort. The lesson here drives home the importance of never giving up, especially when you're closest to accomplishing your objectives.


3. Transformational Motivation: Syd Roe's shift from running on anger and the need to prove herself to a journey centered on healing and self-worth showcases the evolution of motivation. Her journey underscores the idea that while initial motivations may stem from negative places, transforming them into positive forces can drive meaningful personal growth. This lesson highlights the importance of re-evaluating and redefining one's motivations for lasting transformation.

Show Overview:

01:00 Syd grateful for racing, motivation has evolved.

03:58 Healing journey transformed negative motivation into growth.

08:48 Achieving self-worth inspires impacting others' lives.

11:33 Selfishness can be beneficial for personal growth.

15:48 Unexpected energy surge near race finish line.

19:31 Humans struggle to balance life's purpose and choices.

21:24 We co-create dreams with willpower and surrender.

24:52 Race empowered healing, strengthening family relationships immensely.

27:05 Patience and perseverance are essential for progress.