Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.

Michael Maidens runs a coaching group called The Offer Academy. He helps knowledge-based businesses reach and impact millions of people online.  

In this episode we discuss:

• What makes an offer irresistible?
• How using the right language can defuse resistance.
• How to use your offer as a filter to attract the right clients for you.
• Beta testing and reframing your services to get the best fit for you and your clients.
• The three phases of creating an irresistible offer.
• What to do if your offer isn’t as well-received as you thought it would be.
• Getting your mindset in alignment with your offer.
• Pricing your offer without hourly rates.
• Addressing copy and language issues in your offer.

Over the past 15 years, Michael has built a business and lifestyle around helping knowledge based businesses reach and impact millions of people online.

He has helped many businesses in the health and personal development industries launch digital products, physical products and innovated the way you launch documentaries online.

More recently, he has created a flagship product and coaching group called the Irresistible Offer Program, which enables others to see their magic in a new light and empowers them to fall in love with their offer, so others will too.

Resources or websites mentioned in this episode:

1. Mirasee
2. Coaches Console
3. Michael’s website
4. Michael’s LinkedIn
5. Michael’s Instagram
6. Michael’s FB page

Towards the end of the interview, Melinda spoke of a program that is still in development. If you’d like to find out more about her Profitable Enrollment System Program, click here--> https://coachesconsole.com/enrollment-pc

Credits:

• Guest: Michael Maidens
• Host: Melinda Cohan
• Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Scripted and assembled  by: Michi Lantz 
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Just Between Coaches, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

• Music and SFX credits:

•Track Title: Clouds

Artist Name(s): Acreage

Writer Name: Marshall Usinger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coastline Dream

Artist Name(s): Wild Sky

Writer Name: Adam Simons

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

•Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

•Track Title: Stars & Trees

Artist Name(s): Outside The Sky

Writer Name: Dustin Ransom

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Episode transcript: Irresistible Offers (Michael Maidens) Coming soon.

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