Ep. 346: Join me as I dive into the pros and cons of running a Black Friday special for your business! I'll share my personal experiences and give you a series of questions to help decide if it's the right move for you. From strategic opportunities to the perils of margin erosion and brand impact, we cover it all. Plus, stay tuned until the end for exciting alternatives to slashing prices and learn how to plan your promotions effectively.

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Chapters:

00:00 Introduction: Should You Run a Black Friday Special?

00:40 Podcast Challenge Announcement

01:09 The Temptation and Pressure of Black Friday

02:07 Hidden Opportunities and Risks of Black Friday

03:39 Personal Experience

07:30 Deciding Whether to Run a Black Friday Deal.

11:17 Alternative Strategies to Discounting

14:26 Planning and Marketing Your Black Friday Special

16:55 Final Thoughts