Finding the right solution often starts with finding many, many wrong solutions. When it comes to some of agtech's most beguiling challenges, like real-time, granular soil testing, many startups have found the wrong solution– either ones that simply don’t work, don’t work at the right price, or don’t work in a way that makes them useful enough. 

But just because a problem hasn’t been solved yet doesn’t mean it’s unsolvable! And with the recent leaps made in artificial intelligence, a new startup– Soil Action– is taking another crack at this problem, hoping that a novel approach will help align the stars of effectiveness, usefulness, and affordability. 

The co-founders at Soil Action, Jack Oslan and Nate Storey, also know a thing or two about tackling big challenges in agtech. They both were also co-founders at vertical farming startup Plenty, and this week, in addition to hearing about Soil Action, we’ll also hear about lessons learned from that journey. 

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The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should seek financial advice from a professional financial adviser. Whilst we believe the information is correct, we provide no warranty of accuracy, reliability or completeness.