As 2025 comes to a close, you might be wondering if 2026 is finally the year to start selling on Amazon. In this episode, I share an honest look at when Amazon is a brilliant opportunity and when it might not be the right move just yet.

We talk about the pressure many brands feel to be on Amazon, why timing matters more than most people realise, and what you really need in place before taking the leap. I also explore when waiting is the smartest strategy and how that can actually set you up for success later.

This episode is for anyone weighing up their next step, whether you’re brand new to Amazon or still sitting on the fence.

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Getting Started on Amazon Checklist

If you’re planning to start selling on Amazon, this free checklist covers the key things you need in place before you list your products. It’s a simple way to make sure you haven’t missed anything important.

Get your free Amazon set up checklist