By Vicki Weinberg
5
44 ratings
The podcast currently has 239 episodes available.
This week on the podcast, I’m joined by Jenna Farmer, a PR strategist and journalist who specialises in helping businesses get the right kind of press coverage. Whether you’re looking for practical tips to do your own PR, guided resources to get started, or one-on-one support from Jenna herself, she’s got you covered.
With the holiday season just around the corner, now is the perfect time for product-based businesses to tap into seasonal PR opportunities. In this episode, I chat with Jenna about how to get your products featured in Christmas gift guides and media roundups, even if you’re starting a little late in the game. Jenna shares insider tips on identifying the right media outlets, crafting pitches that grab attention, and providing journalists with everything they need to showcase your product.
Whether you’re new to PR or have some experience, Jenna’s advice will help you make the most of the Christmas PR window and get your products in front of a wider audience. Don’t miss out on her expert tips to boost your business this holiday season.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Jenna Farmer Website
Jenna Farmer Instagram
Jenna Farmer Linked In
Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer
Free Resource: How To Write The Perfect Press Release
Readly
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.
Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
Buy my book!
Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need.
Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
In The Flow Website
Emma Anastasi Linkedin
In The Flow Instagram
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time. You can access the recording via the link in the show notes.
Here’s the link: https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
Buy my book!
Do you use Google Shopping to sell your products? Do you know what Google Shopping is?
This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy.
Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago.
Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you.
It could be a great new income generator for you. Let me know how you get on.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Online Retail Academy Website
Sara Jones Instagram
Online Retail Academy Facebook
Online Retail Academy YouTube
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help.
Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start?
If so, my masterclass is exactly what you need to find out more about how to start selling on Amazon - without paying for help.
Download now, keep forever and watch in your own time.
https://vickiweinberg.com/how-to-start-selling-on-amazon/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
Buy my book!
Hosted by Captivate
If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life.
Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop, where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business.
Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Richard Talman Instagram
RTFJ Website
Emilice Instagram
Emilice Website
Hatton Garden
Podcast: How to keep your customers coming back with Rebecca Hilliard
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task!
This week’s podcast guest fell in love with the Gluggle Jug when shown it by a friend she was having dinner with. Sophie Mahlo wanted to share her love for the jug, and went on to become distributor for the jug in Germany, then Europe and now owns the Gluggle Jug Factory itself. It’s a truly remarkable story of how a German lawyer ended up saving the jobs at a factory in Stoke On Trent, and helped the Gluggle Jug go from strength to strength.
Sophie shares her journey, how she manages a business from afar, how to scale the business whilst maintaining a healthy profit and the importance of valuing yourself, and paying yourself a decent wage. It is an utterly brilliant episode, and I can’t wait for you to listen!
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
The Gluggle Jug Factory Website
Gluggle Jug Instagram
Gluckigluck Instagram
Gluckigluck Facebook
Gluggle Jug Twitter
Great Pottery Showdown Gluggle Jug Episode
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making the business as ethical and sustainable as possible so we discussed ways of doing this, and designing a product business that you love which fits in with her yoga teaching.
It is a lovely, inspiring episode about the power of creating a business that works for you.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Yogipod Website
Yogipod Facebook
Yogipod Instagram
Yogipod Pinterest
Yogipod YouTube
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen.
I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up and stop us from doing the things we want to do in our businesses and in our lives.
Claire is here to help us all get unstuck, work out what is holding us back, and what we can do to move forward. It’s such a great conversation, and so relatable as we have all been there!
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Claire Hill Website - The Vivid Business Club
Claire Hill Instagram
The Big Leap by Gay Hendricks
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT:
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this?
Today on the podcast, I have the perfect guest to answer this question - Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents.
Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world.
You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics.
This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Lord’s Fragrance House
Lord’s Fragrance House Instagram
The Aroma Company
The Fragrance Foundation
DISCOUNT CODE:
Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolife
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product.
The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management.
This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram.
Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence.
As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits.
Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Ooshky Website
Ooshky Facebook
Ooshky Instagram
Ooshky LinkedIn
Ooshky TikTok
Ooshky Youtube
UK Government: Flexible Working Policy
Episode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.
In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Natalia Chappell Website
Natalia Chappell Instagram
Natalia Chappell LinkedIn
This episode is proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?
In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.
The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.
Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
https://www.amazon.co.uk/dp/1399954180
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Support this podcast for the price of a coffee
if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.
This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for help
Are you thinking about selling your product(s) on Amazon?
Masterclass
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