This week my guest is Nadine Maggi, managing director of Sweet Freedom—a brand known for creating healthier food products. Sweet Freedom began in 2009 with two women on a mission to tackle the harms of refined sugar. Their first product, an innovative fruit syrup made with apples and carob, kickstarted the brand's success and led to a range of healthier products now found in major supermarkets.

If you're working on your own product, this episode is packed with practical advice. Nadine breaks down the long but rewarding journey of getting products into stores, how to highlight what makes your product stand out, and why accelerator programs can be game-changers. She also dives into how to connect with consumers by telling a compelling story and showcasing health benefits in ways that resonate with today’s shoppers.

There are also some great tips on building resilience, creating a strong team culture, and spotting trends to design products that meet real needs.

USEFUL RESOURCES

Sweet Freedom Website 

Sweet Freedom Instagram 

Sweet Freedom Facebook 

Nadine Maggi Linked in

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Thinking about selling on Amazon or just getting started? You’re not alone in feeling overwhelmed! In this episode, I’m sharing the things real Amazon sellers wish they knew before they started. From hidden costs to the importance of driving traffic to your listings, these are the lessons they learned the hard way—so you don’t have to.

I also give practical advice on the things you can do to overcome some of the challenges you're likely to face.

Whether you’re about to launch or are feeling stuck, this episode is packed with insights to help you move forward with confidence.

🎧 Listen now and save yourself from making these common mistakes!

Mentioned in this episode:

• The costs of selling on Amazon: https://youtu.be/KabTbQrvtjA
• Watch my explainer of the FBA fees calculator: https://youtu.be/Mso8UMYNCfo
• Book a call with me: https://calendly.com/vickiweinberg/powerhour
• How to deal with Amazon Seller Support: https://player.captivate.fm/episode/a3805fa1-9a5b-4e43-a058-0b580f7f3a8b/

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Did you know there are fewer perfumers in the world than astronauts? This makes it one of the most exclusive and rare professions. So I am thrilled to welcome to the podcast this week Huib Maat, an in-house perfumer and co-founder of Pairfum, a niche perfume house based in London.

Huib explains the intricacies of perfume creation, where the balance of top notes, heart notes, and base notes is essential for a harmonious scent. Huib shares how in a product market dominated by conglomerates he has discovered a demand for niche perfumes, catering to more adventurous and unconventional scents that may not appeal to the mass market. We also discuss the challenges of marketing scented products online and the creative strategies he has developed to promote his brand.

From learning more about the process of making perfumes, to inspiring marketing ideas to try yourself, there is lots to take away here.

USEFUL RESOURCES

Pairfum Website

Pairfum Instagram

Pairfum Facebook

Pairfum LinkedIn

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Today I take you through the main steps involved for getting started with selling on Amazon.

Download my free checklist, to guide you through the process, ensuring you're well-prepared to successfully launch your products on Amazon: https://mailchi.mp/72c24952cf50/amazon_checklist

Takeaways:

• Before selling on Amazon, check it's the right marketplace for your product.
• Understanding Amazon's policies is critical to ensure you meet all listing requirements.
• Creating optimised product listings is essential for visibility
• Driving traffic to your Amazon listings through advertising and promotions is crucial for success.

Mentioned in this episode:

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

Today is an extra-special episode—it’s our 250th!

Over nearly five years, this podcast has grown into something I couldn’t have imagined when I started. Whether you’re a brand-new listener or you’ve been with me since the beginning, I want to thank you for being part of this journey. Your support has made this milestone possible.

To celebrate episode 250, I’ve put together a roundup of some of the best advice shared by our incredible guests this year. Each of these experts brings unique insights into creating and selling products, and this episode is packed with valuable tips that can inspire and guide you in your own business journey.

We cover everything from mindset to marketing, deep dives into tech tools such as Many Chat and Klaviyo, using wholesale platforms, and fundamentals such as how to keep your customers coming back for more.

USEFUL RESOURCES

Full Podcast Episodes

How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confidence 197

How to get your own PR in 2024 - with Rosie Davies-Smith - PR Despatch 202

How to (confidently) get visible online - with Helen Williams 203

How to keep your customers coming back - with Rebecca Hilliard 210

Marketing with Personality - with Maddy Shine 216

How to sell more products - with Mark Endacott 218

Driving Ecommerce Sales Using Klaviyo: Hannah Spicer's Proven Tactics 222

Claire Hill's Guide to Overcoming Self-Doubt and Managing Procrastination 228

Mastering Google Shopping Ads: Tips from Expert Sara Jones 232

How to have wholesale success on Faire - with Lucy Jeffrey 239

Facebook and Instagram Ads Demystified: Mastering Meta Ads and Chat Funnels with Mel Eilers 241

Packaging and Sustainability: Best Practices from Design Expert Denisa Parker 242

How to Confidently Pitch Your Product: Insights from Kate Freeman 244

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

Did you get less Christmas cards this year? How do you innovate in a traditional product industry like greeting cards?

What about a sticker that allows you to add personalized video, photo, or voice messages to cards through smart QR code stickers.

That's what Jen King, the founder of addSquirrel has created. Jen's innovative product that combines traditional greeting cards with modern technology creating a unique gifting experience.

Jen shares her journey in the greetings card industry, discussing the challenges of launching a new product and the importance of understanding consumer behavior.

We also cover:

• Strategies Jen uses to market addSquirrel, including gifting samples to encourage trial and adoption.
• Insights on managing stock effectively.
• Tips on diversifying income streams for product creators

USEFUL RESOURCES

addSQUIRREL Website

addSQUIRREL Instagram

addSQUIRREL Facebook

addSQUIRREL TikTok

addSQUIRREL YouTube

Jen Winnett Art Website

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

What Does a Sales Plan Look Like for a Small Business?

You’ve probably heard that you should have a sales plan—but what does that actually look like? Why is it important, and how do you go about setting meaningful sales targets?

These are big questions, and I have the perfect guest to help answer them: Catherine Erdly of the Resilient Retail Club. Catherine specialises in helping independent retailers and e-commerce brands grow their profits and take control of their cash flow.

In this episode, we discuss:

• Why a sales plan is essential for every business, no matter its size or stage.
• How to set realistic sales targets.
• The importance of avoiding perfectionism—making educated guesses and refining them over time.
• How to use your sales plan to track performance and adapt your business strategy.

If you often feel like you’re constantly putting out fires in your product-based business, this episode is for you. Learn how to shift from being controlled by your business to being in control of it.

USEFUL RESOURCES:

The Resilient Retail Club Website

Catherine Erdly Facebook

Catherine Erdly Instagram

Catherine Erdly LinkedIn

Catherine Erdly TikTok

Catherine's Previous Podcast Appearance: Preparing To Sell Your Products At Christmas

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

This podcast episode delves into Amazon Vine, a program designed to help sellers gain reviews for their products while ensuring Amazon's standards are met. Amazon Vine invites trusted reviewers to share their opinions on new products.

The episode outlines the criteria for sellers to join the program, as well as what to expect in return.

Key takeaways:

• Amazon Vine is a program that helps sellers gain reviews.
• Participating in Vine can boost product awareness and help drive sales through reviews.
• Receiving reviews through Amazon Vine is not guaranteed to be positive, but it can be beneficial.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Are you ready to discover how AI can help your small business save time and work smarter?

I have the perfect guest this week to help us, Jennifer Cooper of Jennifer Cooper Timesaver.

Jenny is a timesaving business mentor and strategist who helps purpose-driven entrepreneurs work smarter, grow their visibility, and overcome mindset challenges. Jenny is passionate about showing entrepreneurs how to tap into the potential of AI, sharing fresh ideas and opportunities to boost your business in ways you might not have imagined

Jenny shares her expertise on leveraging AI tools to streamline tasks and overcome common productivity hurdles. From generating creative content ideas to automating repetitive tasks, Jenny emphasises that AI is not here to replace jobs but to enhance them.

She provides practical examples of how entrepreneurs you can use AI for marketing, email writing, and even generating frequently asked questions for their websites. By tapping into these resources, business owners can free up time to focus on what truly matters—growing their business and connecting with customers.

USEFUL RESOURCES:

Jennifer Cooper Timesaver Website

Jennifer Cooper Timesaver Instagram

Jennifer Cooper Linked In

FREE DOWNLOAD: Timesaving Guide To AI Tools

AI TOOLS MENTIONED:

Chat GPT

Claude

Google Gemini

Goblin Tools

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Are you struggling to get sales and product reviews on Amazon? This episode offers practical strategies to kickstart your journey on the platform, especially if you're new to selling. Tune in for valuable insights that can help elevate your Amazon selling experience.

Key takeaways:

• Setting up Amazon sponsored product ads is one of the quickest ways to generate initial sales.
• Using promotions, deals, and discounts can significantly increase visibility and attract customers.
• Engaging with your existing customers can help in obtaining reviews and driving sales.
• Consider leveraging social media and email marketing to inform potential customers about your products.
• Participating in Amazon Vine can provide a legitimate way to gain product reviews.

Thinking about selling on Amazon but don’t know where to start? I’ve got you covered! 🛒

Download my Amazon Setup Checklist—it’s packed with all the steps you need to get your business up and running on Amazon, stress-free. From setting up your account to creating standout listings, this checklist will guide you every step of the way.

Best of all, it’s totally free! Head to the link in the shownotes to grab your copy now and start your Amazon journey with confidence. Let’s make Amazon easy!

Get your copy here: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

This podcast is sponsored by my Amazon Launch Package

If you’re ready to start selling on Amazon but want someone to take care of the setup for you, I’ve got you covered. Here’s what’s included:

Amazon launch package

Support this podcast for the price of a coffee

if you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free.