If you’ve ever wondered why selling on Amazon feels harder than it should, you’re not alone.

In this episode, I unpack why selling on Amazon can feel so complicated, even when you’re capable and experienced. From navigating Amazon Seller Central to dealing with inconsistent updates, suppressed listings and unclear responses from Seller Support, the platform often creates unnecessary complexity.

But it is not just a systems issue.

It is the mental load of not knowing whether something is normal.

The second guessing when a change works on one SKU but not another.

The time lost searching Google or watching tutorials that may not apply to your situation.

Selling on Amazon becomes heavier when you are trying to figure it all out alone.

In this episode, I also talk about what actually helps. Faster answers. Ongoing guidance. Being able to sense check decisions. Learning from other Amazon sellers who are navigating the same challenges.

I share more about the Amazon Sellers Support and Connect call I held recently, and my new-and-improved membership, Amazon Made Easy.

Amazon Made Easy is for product based business owners who are already selling on Amazon, or actively preparing to launch, and want practical, ongoing support without paying for full account management. It’s designed to help you take action, grow your account, get support when you need it and feel more confident in your decisions, without carrying the weight of it on your own.

Because while we can’t change how Amazon is built, we can change how supported you feel while building your business on it.

Episode Chapters:

00:00 Welcome, and why selling on Amazon feels harder than it should

01:20 Seller Central, outdated systems and lack of clear training

02:45 The isolation of selling on Amazon alone

04:10 Inconsistencies, suppressed listings and second guessing yourself

05:50 Where most sellers look for help, Google, YouTube and Seller Support

07:10 Why quick answers and ongoing support make such a difference

08:30 The power of community and learning from other Amazon sellers

09:50 Introducing Amazon Sellers Support and Connect

10:40 Amazon Made Easy, what’s changing and why

12:00 Who the membership is for, and who it is not for

13:20 Final thoughts, selling on Amazon does not have to feel this hard

LET’S CONNECT

Episode 338: Why selling on Amazon feels overwhelming (even when you’re doing things ‘right’): https://vickiweinberg.com/membership/

Join Amazon Made Easy: https://vickiweinberg.com/membership/

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Amazon Made Easy is now open

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Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

In this episode, sit down with Anna Scaife, founder of Anna Lou of London Jewelry, to explore her incredible journey of building a jewellery brand from scratch, selling in high-end stores like Harvey Nichols and Selfridges, and ultimately choosing to sell direct to her customers. Anna shares candid insights on the highs and lows of running a business, from managing cash flow and stock, to designing pieces that are personal and purposeful.

Whether you’re a jewellery designer, maker, or small business owner, there’s something here for you. Anna’s story reminds us that growing a brand is not just about sales or scaling; it’s about maintaining purpose, creativity, and wellbeing as you navigate challenges.

Find Anna here:

Website: www.annalouoflondon.com

Instagram: @annalouoflondon and @annalouwellness

LinkedIn: https://www.linkedin.com/in/annalouoflondon?utm_source=share_via&utm_content=profile&utm_medium=member_ios

Facebook https://www.facebook.com/share/1BwGJAWy7L/?mibextid=wwXIfr

And https://www.facebook.com/share/16UHGTZZdp/?mibextid=wwXIfr

Chapters:

00:00 Introduction

02:00 From Portobello Market to Harvey Nichols: How Anna’s brand first got noticed

06:00 Learning by doing: Starting a jewellery business with no formal training

09:30 Standing out in the market: How to attract attention as a small brand

12:50 Balancing family, business, and personal values while scaling a jewellery business

17:00 Managing cash flow, stock, and the challenges of wholesale

26:30 Finding energy, purpose, and joy in your business through tough times

31:00 Personalisation and why it differentiates your brand from competitors

36:00 Pricing strategy and valuing your craftsmanship and time

43:00 Building a remote and flexible business model to suit your lifestyle

46:20 Anna’s advice for anyone feeling overwhelmed: The power of contemplation

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

If you’ve ever felt frustrated that your website or product listings aren’t converting as well as they should, this episode is for you. I’m joined by Carolina Dibb, e-commerce consultant and conversion rate optimisation expert, to talk about why conversion rates matter and how you can make the most of the traffic you already have.

Carolina has worked with major retailers including Amazon and Mr Porter, and now helps small brands understand their customers, optimise their websites, and ultimately increase sales. In this conversation, we dive into practical strategies you can implement straight away to improve your online conversion rates without overhauling everything at once.

You’ll learn why small details like clarity, trust signals, and mobile experience are crucial for encouraging customers to buy. We also cover the common myths around conversion, why traffic does not equal sales, and how even simple changes can have a significant impact on your conversion rate.

Whether you sell on your own website or through marketplaces like Amazon, this episode will give you practical steps to increase your online conversion rates and maximise the value of your existing traffic.

Find Carolina here:

https://www.carolinadibb.co.uk/

https://www.instagram.com/carolinadibbconsulting/

https://www.linkedin.com/in/carolina-dibb-15908623/

Episode Chapters:

00:00 Introduction

01:05 Common conversion challenges small and large businesses face

02:10 How to understand your customers and identify their needs

04:24 Practical ways to see your site through your customer’s eyes

05:41 Why clarity on product pages is key to conversion

07:48 Trust signals and social proof: reviews, best sellers, and building credibility

09:15 Where to focus your energy when improving your website or product listing

11:50 Understanding traffic versus conversion and the leaky bucket analogy

14:50 Essentials of a high converting product page: imagery, copy, and formatting

17:08 How small brands can build trust and encourage reviews

20:37 Conversion optimisation for Amazon listings: basics, keywords, and discoverability

24:29 Prioritising changes for maximum impact with limited resources

26:27 Myths about conversion and what conversion rate optimisation really means

28:50 Carolina’s top advice for improving your conversion rate today

30:39 The impact of checkout and payment options on conversions

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

If Amazon Seller Central has ever made you feel frustrated, confused, or like you must be missing something, this episode is here to reassure you that you are not the problem. Many independent brands struggle with the platform, and there are very real reasons why selling on Amazon feels overwhelming.

In this episode, I explain why Seller Central is often difficult to navigate, especially when you are managing multiple priorities in your business. From how the system was originally designed to the reality of seller support, you’ll gain clarity on what is actually happening behind the scenes and why so much of it feels harder than it should.

Most importantly, I share practical ways to make Amazon feel more manageable, so you can protect your time, focus on what truly drives sales, and stop second guessing yourself every time you log in..

00:00 Why Amazon can feel so challenging

02:05 Built for large sellers, not independent brands

04:10 Designed for scale rather than ease

06:25 Why the platform feels layered and confusing

08:50 The truth about seller support

10:45 Limit your tasks to avoid overwhelm

12:20 Focus on the fundamentals that drive sales

13:55 Create notes and shortcuts to save time

15:20 Use external help and AI when needed

16:35 When to ask for support

17:30 Final reassurance, you are doing better than you think

If you found this episode helpful, please share it with someone who would benefit from it, and make sure you are following the podcast so you never miss a new episode.

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

In this episode, I’m joined by Sophie Bell, Managing Director at Toast, to talk about what authentic brand storytelling really looks like in practice. We explore why keeping your message simple matters, how to connect with your audience in a genuine way, and why trying to say too much often dilutes your impact.

Sophie shares her experience of working with brands across documentaries, advertising, and branded content, and explains the idea of story finding, identifying real voices and real stories that naturally align with your brand. We discuss how to avoid overwhelming your audience, the role of honesty and transparency in building trust, and why letting go of control can actually strengthen your message.

We also talk about the pressure to create constant content, particularly video, how to focus on quality without burning out, and how AI can support creativity for small businesses, not replace it.

If you want to strengthen your content, clarify your message, and approach authentic brand storytelling with more confidence, this episode will give you practical insight and reassurance.

Chapters

00:00 Introduction and meet Sophie Bell

01:00 What story telling means for brands

02:20 How successful brands tell simple, effective stories

04:30 Choosing one clear message for your content

07:10 What authenticity really looks like in brand storytelling

09:20 Polished versus informal content and what works best

11:40 Creating quality content without burnout

14:40 Quality versus quantity in brand content

18:45 Why AI is not just for big companies

22:05 How AI can elevate creativity and storytelling

27:05 First steps for experimenting with AI

Find Sophie here:

Website

Instagram

LinkedIn

LET’S CONNECT

Follow me on YouTube

Find me on Instagram

Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Are you unsure whether to choose a free or professional Amazon selling plan?

This episode dives into the key differences between the two options to help you make an informed decision.

This episode aims to clarify which selling plan might be best suited for your needs, whether you're just starting out or ready to scale your business.

Mentioned in this episode:

The costs involved in selling on Amazon: https://player.captivate.fm/episode/c29dd180-03c9-48b9-9e3c-c232514805ca/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

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Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

What does inventing a product really look like behind the scenes?

In this episode, I’m joined by Zoe Chapman, inventor of The Whizzer, the world’s first compact, unisex portable toilet. Zoe shares how a very real parenting problem turned into inventing a product that’s now used by families, campers, travellers and adults with medical needs.

We talk openly about the realities of building a product based business, from manufacturing and protecting your idea, to appearing on Dragon’s Den, selling on Amazon, and managing growth without big budgets or a team.

This is a friendly, honest conversation for anyone thinking about inventing a product, or already building one and wondering if what they’re experiencing is normal.

In this episode, we cover

1. How Zoe went from an idea on paper to inventing a product people genuinely need
2. Knowing when there’s enough demand to take a product to market
3. What manufacturing really involves when you don’t have funding
4. The reality of Dragon’s Den, before filming and after it airs
5. Selling on Amazon, visibility, margins and learning as you go
6. Burnout, resilience and why your why matters more than anything

If you’re building a product business and feeling overwhelmed, this episode will help you feel reassured, informed and far less alone.

Find Zoe here

www.whizzer.co.uk

Instagram handles @kiddiwhizz @whizzer_world

Facebook: Kiddiwhizz

LinkedIn: https://www.linkedin.com/in/zoe-a-chapman

Chapters

00:00 Introduction and meeting Zoe

03:00 The problem that led to inventing a product

08:40 Validating the idea and understanding demand

13:00 Manufacturing, factories and protecting your product

20:10 Behind the scenes of Dragon’s Den

25:00 What happens after the show airs

35:00 Selling on Amazon and managing margins

50:00 Lessons learned, burnout and resilience

01:03:15 Final advice for product based founders

LET’S CONNECT

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Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

In this episode, I’m joined by cognitive strategist Natalie Mackenzie to talk about something we often overlook in business: cognitive health and how your brain influences the way you work every single day.

Natalie explains what cognitive health actually means in simple, practical terms, and how things like memory, attention and focus affect your productivity, energy and decision making. We also talk about how modern life impacts your ability to concentrate, why some tasks feel harder than others, and how becoming more aware of your own thinking patterns can completely change the way you run your business.

If you have ever felt foggy, overwhelmed, distracted or mentally tired, this conversation will really help you understand what might be going on and how you can support your brain long term. Natalie also shares simple strategies to protect cognitive health for entrepreneurs so that you can work in a way that feels more sustainable and enjoyable.

• What cognitive health really means and why it matters

• How your brain function impacts your business

• Why focus and memory sometimes feel harder than they should

• Signs of overwhelm and decision fatigue

• Practical ways to support your brain while running a business

00:00 Welcome and introduction

03:30 What cognitive health means for entrepreneurs

09:20 Memory, attention and everyday brain function

16:45 Focus, habits and why strategies work differently for everyone

25:10 Leaning into strengths and outsourcing

36:40 Overwhelm and decision fatigue

47:30 Supporting long term brain and business health

Find Natalie Here:

Website: https://thecognitivestrategist.com/

Instagram: https://www.instagram.com/thecognitivestrategist/

Linkedin: https://www.linkedin.com/in/natalie-mackenzie-15a66235/

LET’S CONNECT

Follow me on YouTube

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Work with me

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

If you sell physical products and take your own photos (or know you probably should), this episode will really help.

Vicki is joined by Karen Moreland, who works with product sellers, Etsy shop owners and Amazon sellers who need good photos but don’t want to become photographers. This conversation is very practical and reassuring, especially if photography feels confusing, technical or just another thing on your never-ending to-do list.

You’ll hear:

1. Why you don’t need expensive equipment or a fancy camera to get decent product photos
2. The most common mistakes product sellers make with their photos – and how to fix them simply
3. How small changes to lighting and angles can make a big difference to how professional your products look
4. Why showing size, scale and how a product is used really matters for sales
5. How to stop aiming for “perfect” and actually get your photos done
6. Simple editing tweaks you can make on your phone without overthinking it

Karen explains everything in a very straightforward, no-jargon way and focuses on results rather than technical photography rules. If you’ve ever gone down a YouTube rabbit hole trying to “learn photography” and come away more confused than when you started, this episode will feel like a relief.

It’s a great listen if you want your product photos to look clearer, more professional and more trustworthy — without spending a fortune or learning a whole new skill.

USEFUL RESOURCES

Karen Moreland Website https://karenmoreland.com

Karen Moreland TikTok https://www.tiktok.com/@karen_moreland

Karen Moreland Youtube https://www.youtube.com/@karenmorelandphotography

Karen Moreland https://www.pinterest.com/karenmorelandphoto

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

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Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

This week’s episode is a Q&A, covering the questions I hear time and time again from people selling or thinking about selling on Amazon.

I dive into topics like:

• the biggest mistakes new sellers make

• choosing between FBA and FBM

• how to improve visibility and reach page one

• knowing if your pricing is truly competitive

• whether Amazon is still worth it in 2026

Even if you’ve been selling for a while, these are still the questions that shape better decisions, stronger foundations and more confident growth.

If there’s something you’d like me to cover in a future Q&A, you can message me on LinkedIn or Instagram, or reply to one of my emails. And remember, there’s a whole back catalogue of episodes if you want to keep learning.

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Hosted by Captivate

If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.