Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

Bring Your Product Idea to Life episodes:

December 05, 2025How to elevate your brand - with Naomi Davies
If you run a product-based or e-commerce business and want your marketing to work harder for you, this episode is packed with practical advice. I’m joined by Naomi Davies of NMD Marketing, who specialises in paid social and Klaviyo email for fashion, lifestyle and beauty brands. She shares clear, no-nonsense insights that apply to businesses of any size.
We talk about the basics many brands miss — including email automations, customer journeys and simple improvements that make a big difference. Naomi also explains how organic content and paid ads support each other, and why you can’t rely on ads alone to fix weak messaging or creative.
You’ll learn:
What to check when auditing your marketing channels
Why testing needs to be ongoing, not a one-off task
Why ROAS isn’t the best measure of success — and what to track instead
How to understand your cost per acquisition (and why it matters)
How to communicate higher pricing with confidence
What premium brands get wrong online — and how to avoid those mistakes
Why showing up as the founder can genuinely improve results

If you want practical steps to improve your marketing, strengthen your positioning and make your brand feel more premium without overcomplicating things, this episode will be really useful.
USEFUL RESOURCES
NMD Marketing Website https://www.nmdmarketing.co.uk/
NMD Marketing Instagram https://www.instagram.com/nmd_marketing/
Naomi Davies LinkedIn https://www.linkedin.com/in/naomimdavies/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
32min
December 02, 2025How to review your Amazon performance before the new year
December is the perfect time to pause and look back at how your Amazon account has really performed in 2025. In this short episode, I walk you through a simple, practical way to review what worked, what didn’t and where your time and energy should go in 2026.
We’ll look at key areas including performance metrics, listing health, customer feedback, ads and fulfilment, all in a way that feels doable in under an hour.
If you’d like extra support making sense of your numbers or improving your listings, an Amazon Listing Audit or Power Hour can give you clarity before the holidays or as a strong start to 2026.
Useful links:
Amazon listing audit: https://vickiweinberg.com/amazon-account-audit/
Book a Power hour with me: https://vickiweinberg.com/amazon-training/
Download my free audit checklist: https://checklist.vickiweinberg.com/audit

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
13min
November 28, 2025Working with Influencers to grow your brand - with Tomer Hen, Switch Supplements
If you’ve ever felt stuck with slow sales, frustrated that ads “should” be working but aren’t, or just totally overwhelmed by the pressure to keep up with every new platform trend… this episode will feel like a breath of fresh air.
This week, Vicki speaks with Tomer Hen — brand founder, influencer marketing expert, and co-founder of Switch Supplements.
If you sell physical products, this episode will help you:
Stop relying on ads that drain your budget
Understand how to find influencers who actually drive sales
Use non-transactional outreach to get influencers excited about your product
Turn customers into raving fans who do your marketing for you
Build growth through “boring consistency” rather than chasing the next trend

You’ll learn how to create an influencer “flywheel” that brings in steady sales, keep going even when business feels slow, and build a brand people naturally want to rave about — all without needing loads of products or a big ad budget. It’s full of easy, practical tips you can try right away.
USEFUL RESOURCES
Switch Supplements Website: https://www.switchsupplements.com/
Tomer Hen X: https://x.com/tomerhen
Tomer Hen Facebook: https://www.facebook.com/tomeronline/
Tomer Hen Instagram: https://www.instagram.com/tomer_hen/
Tomer Hen LinkedIn: https://www.linkedin.com/in/tomer-hen/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
36min
November 25, 2025The most common Amazon questions I’ve been asked this year
To wrap up the year, I’m looking back at the most common questions I’ve been asked by sellers during Power Hours, training sessions and conversations this year.
These questions come up time and time again, whether someone’s just getting started or already established.
In this episode, I cover:
Why your listing might not be showing up in search
How to get your first reviews (and what not to do)
When to start running ads, and how to keep them effective
The best way to launch a new product
When it makes sense to expand to other marketplaces

I also reflect on what these questions tell us about where sellers are right now — and how much progress so many have made this year.
If you’ve had any of these questions yourself, you’re not alone. And if you’d like ongoing help with your Amazon strategy, I share how we can work together one-to-one in 2026.
Mentioned in this episode:
Book a Power Hour or 1:1 training

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
16min
November 21, 2025Nail Care Reinvented: The Sustainability Story of Loste Nails with Christy Llewellyn
If you’re growing a product business or running an e-commerce brand, this conversation with Christy Llewellyn from Loste Nails is full of honest, practical insights you’ll really connect with.
Born from a frustration with flimsy press-ons and overpriced salon appointments, we set out to create something better: nails that look like gel, wear like gel, but don’t chip, split, or wreck your natural nails. Oh, and the best part? They are fully reusable.
Loste is a new kind of press-on. Crafted with 5-layer, soft gel technology, our nails are ultra-strong, ultra-glossy, and long lasting. No UV. No damage.
Each set comes with everything you need for a flawless application in five minutes, whether you’re getting ready for a night out or applying them poolside on holiday.
Christy built her reusable press-on nail brand from scratch — no contacts, no big budget — and shares exactly what it’s really like to develop a product, market it, and keep going when things constantly change.
In this episode, you’ll learn:
How a simple personal frustration can spark a whole product idea
What bootstrapping a physical product looks like behind the scenes
What’s actually working in product marketing right now
How small brands can stand out without competing on price
The power of repeating your brand story

This is a relatable, encouraging episode that’ll leave you inspired to keep going, keep showing up, and keep telling your story.
USEFUL RESOURCES
Loste Nails Website https://getloste.com/
Loste Nails Instagram https://www.instagram.com/getloste/
Loste Nails TikTok https://www.tiktok.com/@getloste
Loste Nails Facebook https://www.facebook.com/getloste/
Loste Nails Pinterest https://uk.pinterest.com/getlostenails/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
33min
November 18, 2025How to choose the right Amazon strategy for your business
Once you’ve been selling on Amazon for a while, it’s easy to feel unsure what to focus on next. Should you scale your listings? Expand internationally? Invest more in ads?
In this episode, I help you identify the next best step for your business — based on your goals, capacity, and where you’ll get the biggest return.
We’ll talk through:
How to decide what you want Amazon to do for your business (sales channel vs brand visibility)
The importance of optimising existing listings before scaling
Expanding to new marketplaces (EU and US) — and what to know
How to add new product lines, bundles, or test virtual bundles (coming soon to the UK)
When to revisit your ads strategy or your balance between FBA and FBM

I also share real examples from the sellers I’ve worked with — from improving listings to expanding to Germany — and what made each strategy successful.
If you’re planning your next phase on Amazon or looking ahead to 2026, this episode will help you create a clear direction for your business.
Mentioned in this episode:
Book a Power Hour to plan your 2026 Amazon roadmap

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
18min
November 14, 2025 How to make a family business work - with Lily Llewellyn
In this episode, Vicki speaks with Lily Llewellyn, of Provide Society, a specialist who supports families, couples, and close friends who work together. Lily combines her background in family psychotherapy and business to help people navigate the practical and emotional realities of running a business with someone they’re personally connected to.
This conversation is particularly useful for product creators and e-commerce business owners who currently work with a family member or are considering bringing one into the business.
What you’ll learn
• The most common challenges family-run businesses face
• How to decide who does what
• How to protect both the relationship and the business
• What to discuss before going into business together
• How to handle tensions or conflict
• The difference between what the family needs and what the business needs
• Succession planning without the stress
• What “growth” actually means
If you work with a partner, sibling, parent, or close friend — or you’re considering it — this episode will help you do it with more clarity and much fewer headaches.
USEFUL RESOURCES
Provide Society Website: https://www.providesociety.com/
Provide Society YouTube https://www.youtube.com/@ProvideSociety
Lily Llewellyn LinkedIn https://www.linkedin.com/in/lily-llewellyn-423030183/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
41min
November 11, 20253 things to check before deciding to sell on Amazon
Amazon can be a brilliant place to sell — but that doesn’t mean it’s right for everyone.
In this episode, I’ll help you work out whether Amazon is the right platform for your products and business. We’ll go through three simple checks that can save you time, money, and frustration before you even get started.
You’ll learn:
How to check if your product can be sold on Amazon (including approvals, restrictions, and safety requirements)
How to assess demand — whether people are already buying products like yours
How to estimate costs and make sure your product can stay profitable after fees

We’ll also look at some free tools you can use, like the Jungle Scout Sales Estimator, and I’ll share practical examples to help you make informed decisions before you commit.
Whether you’re just starting out or you’ve been on the fence about Amazon for a while, this episode will give you clarity on whether it’s the right move for you.
Mentioned in this episode:
Jungle Scout Sales Estimator
Book a 1:1 training session with me

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
18min
November 07, 2025 Creating plant based milk for kids - with Amy Langfield, Grow with Iris
In this episode, Vicki chats with Amy Langfield, co-founder of Grow with Iris — a fortified, plant-based drink for children aged 12 months to 4 years. What started as one mum’s search for a safe, nutritious alternative for her allergic daughter has grown into a business helping families all over the UK.
Amy opens up about:
🌱 Turning a personal challenge into a purposeful business — how her daughter’s severe allergies inspired the creation of Grow with Iris.
🌱 Navigating regulations and formulation — the behind-the-scenes work of developing a nutritious, safe, and great-tasting children’s drink.
🌱 Funding innovation — how grants from Innovate UK supported research, development, and sustainability goals (and how you could benefit too!).
🌱 Building a sustainable brand — from eco-conscious packaging to lifecycle analysis
🌱 Practical advice for founders
Amy’s story is the perfect reminder that you don’t have to have all the answers to build something amazing — just a strong “why,” a willingness to learn, and a community around you.
USEFUL RESOURCES:
Grow With Iris Website: https://www.growwithiris.com/
Grow With Iris Facebook: http://www.facebook.com/growwithiris
Grow With Iris Instagram: http://www.instagram.com/grow_with_iris/
Grow With Iris LinkedIn: http://www.linkedin.com/company/79984142
Amy Langfield LinkedIn: http://www.linkedin.com/in/amy-langfield-887b36231/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
36min
November 04, 2025How FBA (Fulfilment by Amazon) actually works
Fulfilment by Amazon, or FBA, sounds simple - you send your stock to Amazon and they handle the rest.
But what really happens behind the scenes can make a big difference to your profits, rankings and even how smoothly your business runs.
In this episode, I take you through how FBA actually works - from how your stock is received and stored, to the fees you’ll pay, the common pitfalls to avoid, and how to decide whether it’s right for your business.
You’ll learn:
What FBA really is
The genuine benefits — including Prime eligibility and customer trust
The hidden costs and things to consider
How to decide between using FBA, FBM, or a mix of both
A simple walkthrough of setting up your first FBA shipment

I also share some of my own experiences — the good and the bad — including what happened when an entire shipment went missing, and how I’d approach things differently now.
If you’re using FBA already, or thinking about it, this episode will help you understand exactly what to expect — and how to avoid costly mistakes.
Mentioned in this episode:
Amazon FBA Calculator
The Essential Insurance Guide for Product Businesses - with Gary Ross, Blip
Book a Power Hour or 1:1 training

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
34min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

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Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

The News Agents