In this episode, I chat with Reshma Nagpal, founder of Orregin, a purpose-driven brand bringing beautiful artisan-made accessories and homeware from India to the UK. Reshma is only a year into her business, yet she has so much wisdom to share about starting strong, building trust, and staying true to your mission.

You’ll hear:

• How a difficult time during Covid led to a business idea rooted in purpose and passion.
• The power of working directly with artisans to preserve traditional crafts while creating modern, desirable products.
• Why talking to your customers early and often is one of the most valuable things you can do (and how Reshma does this through pop-ups and fairs).
• The realities of pricing, trial and error, and navigating challenges like logistics and production.
• The three core purposes behind Orregin, and how a strong “why” helps a new brand stand out.
• What it’s really like launching in a tough economic climate, and why sometimes the best time to start is simply now.

If you’re just starting out, or even if you’ve been running your business for a while, this conversation is packed with inspiration and practical reminders that will help you keep moving forward, trust yourself, and lean into feedback from the people who matter most—your customers.

USEFUL RESOURCES

Orregin Website https://orregin.com/

Orregin Instagram https://www.instagram.com/orregin_global/

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

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Amazon Made Easy is now open

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I first started selling on Amazon around nine years ago, and while I did a lot right, there’s plenty I’d do differently if I was starting today.

In this episode, I’m sharing both the wins and the lessons learned – so you can avoid the costly mistakes I made and benefit from what’s working for my clients right now.

We’ll cover:

• The things I’d repeat – from having an established product to creating a great listing
• Why I’d skip Amazon’s A+ templates in favour of custom layouts
• How I’d approach stock differently to save on storage fees
• The importance of having FBM as a backup to FBA
• Why I’d use Vine to get early reviews (and avoid my early review struggles!)
• How I’d approach ads with more patience and focus
• What I’d change about my launch and expansion plans

If you’re just starting out – or thinking about a relaunch – this is a chance to learn from my experience and start strong.

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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Cash flow – it’s one of those topics that every business owner knows is important, but many of us shy away from really getting to grips with it. In this episode, I’m joined by Sarah Mathias, e-commerce consultant and founder of This is Growth, who works with small business owners to cut through the noise and focus on the numbers and strategies that actually drive profit.

Sarah shares:

• The most common mistakes she sees product businesses make with cash flow (and how to avoid them).
• Why poor margins and taking too much money out of the business too soon can be so damaging.
• How to use stock, pre-orders, and even a “sellout model” to keep money flowing and customers coming back.
• Simple ways to track your numbers – even if you don’t consider yourself a “numbers person.”
• Why sometimes the best thing you can do for your business is not to pay yourself (at least at the start).

This conversation is packed with practical, no-nonsense advice that will help you feel more in control of your money and your business. Whether you’re just starting out or a few years in, you’ll come away with fresh ideas on how to keep cash flowing, avoid unnecessary costs, and make decisions with confidence.

If cash flow has ever kept you awake at night, this episode will give you both clarity and reassurance

USEFUL RESOURCES

This Is Growth Website https://www.thisisgrowth.co.uk/

This Is Growth Instagram https://www.instagram.com/thisisgrowthecom/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

Q4 is the busiest time of year on Amazon – and the earlier you prepare, the better your results will be.

In this episode, we’ll talk about what you can do right now to make sure your listings, stock, and ads are ready for the increase in traffic and competition.

You’ll learn:

• Why last-minute changes might not get indexed in time
• How to optimise titles, bullets, and images for the season
• The role seasonal keywords can play in increasing visibility
• How to plan your stock levels and avoid costly delays
• Setting up and refining your ad campaigns for Q4 success
• When and how to use promotions to stand out
• The benefit of testing before the busiest weeks hit

If you want to go into Q4 confident and prepared – rather than scrambling to fix things – this episode is for you.

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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This week on the Bring Your Product Idea to Life podcast, I’m joined by Maddie Pirrie, Head of Community at Buy Women Built – a movement shining a light on female-founded consumer brands in the UK.

If you run a product-based business (whether you’re just starting out or already scaling), this episode is packed with insights about the power of visibility, connection, and community. Maddie shares the story behind Buy Women Built, why it exists, and how it’s already making a huge impact for thousands of female founders.

You’ll hear about:

• How Buy Women Built grew from a small WhatsApp group into a nationwide movement.
• The unique support product founders get inside the community – from forums and pods to live events with inspiring founders.
• Why collaborations and partnerships can be a game-changer for your brand.
• The importance of female role models in entrepreneurship – and how visibility changes everything.
• Practical ways you can get involved, no matter what stage your business is at.

If you’ve ever felt like you’re building your product business alone, this episode is a brilliant reminder that community really does make all the difference. Buy Women Built isn’t just about growing your business – it’s about being part of a bigger movement that celebrates and supports female founders.

USEFUL RESOURCES:

Website: https://buywomenbuilt.com/

Submit Your Brand: https://buywomenbuilt.com/submit-your-brand/

Instagram: https://www.instagram.com/buywomenbuilt/?hl=en

LinkedIn: https://www.linkedin.com/company/buy-women-built/?originalSubdomain=uk

Personal LinkedIn for Brand Enquiries: https://www.linkedin.com/in/maddie-pirrie1/?originalSubdomain=uk

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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With Q4 just around the corner, there’s still time to make improvements that can boost your sales – without a full overhaul.

In this episode, I’m sharing simple, strategic tweaks you can make to your Amazon account and listings right now, including:

• Quick title changes that can improve your visibility
• How better images can increase clicks and conversions
• Making the most of your bullet points to highlight benefits
• Updating backend keywords for better search relevance
• Reviewing your pricing and fees before peak season
• Making fulfilment work harder for you – including why having both FBA and FBM can help
• The importance of checking in on your ads

Small changes can have a big impact – especially when made before traffic and competition surge.

Tune in to get a checklist of actions you can start on today.

Find out more about an Amazon Account Audit: https://vickiweinberg.com/amazon-account-audit/

Book a Power Hour with me: https://calendly.com/vickiweinberg/powerhour

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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In this episode, I’m joined by Kerry Hawkins, founder of Whist, a wellbeing brand creating refillable candles, home fragrance, and bath products. Kerry shares openly about her journey from running a busy spa to starting a product business with just £100, and the challenges and lessons she’s learned along the way.

We cover:

• The differences between running a service business and a product business.
• How Kerry overcame her fear of showing up on Instagram and why visibility matters.
• Practical ways to sell fragrance products online, including quizzes, discovery packs, and strong scent descriptions.
• Using customer feedback to shape products and build loyalty (Whist now has a 70% returning customer rate).
• Why staying focused on your own path matters more than chasing trends.

This conversation is full of useful, real-world insights for anyone growing a product business – whether you’re just starting out or looking to strengthen what you’ve already built.

Useful Resources

Whist Website https://www.whistuk.com/

Whist Instagram https://www.instagram.com/whist_uk/

Whist Facebook https://www.facebook.com/Whistuk/

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Amazon Made Easy – Join Anytime

Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.

https://vickiweinberg.com/membership/

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

membership

If you’ve been “nearly ready” to launch on Amazon all summer, this is your sign to go for it.

In this short, focused episode, I’m sharing why September is one of the smartest months to launch your Amazon store – even if you feel like you’ve missed the boat for the year.

We’ll cover:

• Why September gives you enough time to set up properly before Q4 kicks in
• How launching now helps you avoid being drowned out in peak season noise
• Why it’s the perfect moment to build reviews and traction before the busiest months
• How this timing gives you space to fix any issues and go into Q4 feeling confident

Whether you’re chasing Q4 sales or setting yourself up for next year, the sooner you start, the better. And if you need help getting everything set up, my Amazon Launch Package can take care of it for you.

Find out more about my Amazon Launch Package: https://vickiweinberg.com/amazon-launch-package/

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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Is your branding secretly holding your business back? In this episode, I’m joined (once again!) by brand consultant Cara Bendon to explore the four big signs that your branding might be working against you rather than for you.

We dig into:

• How to tell if people really understand what your product is (or if you’re leaving them confused).
• Why attracting the wrong customers could be a sign your brand positioning needs tweaking.
• The importance of consistency across your website, social media, packaging, and even Amazon listings.
• What it means if you secretly feel embarrassed about your branding — and how that could be stopping you from taking opportunities.

Cara shares practical tips, real-life examples, and plenty of encouragement to help you spot where your branding could use a refresh. Whether you’re just starting out or you’ve been running your product business for a while, this episode will help you see branding not just as a logo, but as the whole experience you’re creating for your customers.

If you’ve ever wondered why sales feel harder than they should, why people aren’t quite “getting” your product, or if you’ve hesitated to put yourself out there because of your visuals or packaging — this episode is for you.

USEFUL RESOURCES

Do you ever wonder how others perceive your brand? Whether your logo is up to scratch, and if your colour and font choices feel right for your product and your audience? Wonder no more – get your brand in front of a branding expert for free, instant feedback on your branding and your website.

This week’s podcast guest, Branding Expert Cara Bendon, usually offers brand audits for £250, but she’s offering free mini-audits for my Amazon Made Easy members during a special bonus session in September.

If you’ve been on the fence about joining, sign up now to benefit from this free session (only available to my members) - plus get access to everything else already included within the membership. All for £29 a month!

This session is worth the membership alone, but I'm pretty confident you'll love the supportive and helpful space we've created and want to stay with us!

Amazon Made Easy Membership https://vickiweinberg.com/membership/

Website - www.carabendon.com

Instagram - https://www.instagram.com/carabendon/

LinkedIn - https://www.linkedin.com/in/carabendon/

YouTube - https://www.youtube.com/@CaraBendon

LET’S CONNECT

Join my free Facebook group for product makers and creators

Follow me on YouTube

Find me on Instagram

Work with me 

Buy My Book: Bring Your Product Idea To Life

If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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This week I’m re-releasing one of the most downloaded episodes of the podcast – and for good reason.

There are so many myths out there about selling on Amazon, and if you’re just getting started (or even if you’re not), they can really hold you back.

In this episode, I’m talking through some of the biggest misconceptions I hear – like needing a huge budget to launch, or thinking that just listing your product will lead to instant sales. I’ll also explain why you don’t need to be the cheapest seller to succeed.

If you’ve ever wondered whether Amazon’s too competitive, too expensive, or just too complicated – this one’s for you.

Let’s clear up the confusion and help you move forward with more confidence.

Mentioned in this episode:

Amazon Made Easy is now open

My membership, Amazon Made Easy is now open.

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