Bring Your Product Idea to Life

By Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards

Do you (or do you want to) create and sell your own physical products?

Would you like to learn from, and be inspired by, other produc... more

55 ratings

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

Bring Your Product Idea to Life episodes:

July 18, 2025What Running a Physical Shop is Really Like - with Sarah Birchall, Cub & Pudding
Have you ever dreamed of opening your own shop — or wondered what it’s actually like to go from selling online to running a bricks-and-mortar store?
In this episode, I catch up with the brilliant Sarah Birchall, founder of joyful clothing brand Cub & Pudding, seven months after she opened her first physical shop in Forest Hill, London. Cub & Pudding is a one-woman brand built on passion, not formal training, that believes in the power of colour to lift moods and boost confidence.
Sarah shares all the behind-the-scenes highs and lows of life as a real-life shopkeeper.
We cover
What made Sarah decide to open a physical shop
How she found her space and negotiated her lease
What “fitting out” a shop actually involves
The realities of juggling online and in-store sales (including how she manages stock and customer orders)
Honest reflections on footfall, and seasonal slumps
How opening a shop has boosted Sarah’s confidence
Some surprising challenges
The joy of building local community

Whether you’re a seasoned product-based business owner, dipping a toe into markets and pop-ups, or simply curious about what it takes to have a physical retail space, this episode is packed with insights.
USEFUL RESOURCES
Episode 245 - Opening A Physical Store
Cub and Pudding Website
Cub and Pudding Instagram
Episode
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
56min
July 15, 2025 What do to when things go wrong on Amazon (re-release)
Navigating the world of Amazon selling can be a bit of a rollercoaster ride, and today we're diving into the nitty-gritty of troubleshooting common issues that sellers face.
I'm sharing my best tips on how to avoid pitfalls, handle unexpected hiccups, and know when to reach out for help.
This isn’t just about keeping your listings live - it’s about being prepared for anything that might come your way, from listing problems to shipping headaches.
So whether you’re facing a setback now or just want to be ready for the future, this episode is packed with practical advice you won’t want to miss!
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
27min
July 11, 2025Creating Content That Sells - with Aggie Meroni, White Bee Digital
Feeling stuck on what to post on social media? Wondering if you're doing too much… or not enough? If social content leaves you scratching your head (or shouting into the void), this episode is for you.
This week, I chat with Aggie Meroni, founder of Whitebee Digital – a paid social agency that helps e-commerce brands thrive on Meta, Pinterest, and TikTok. While Aggie knows ads inside and out, this conversation is all about organic content – and how to make it work before you even think about running ads.
Learn how to create a content strategy that feels manageable and purposeful
Hear the kinds of posts that really resonate – from unboxings to founder stories to behind-the-scenes snippets
Find out why buying followers is a huge no-no – and what to do instead
Discover which platforms make the most sense for your product and your audience
Learn simple ways to repurpose content (hello, ChatGPT!) so you’re not always starting from scratch
Understand what metrics actually matter and how to know if your content is working

Aggie shares loads of practical tips in a super approachable way – no jargon, no pressure, just helpful advice you can take away and try today.
Whether you’ve got one product or a whole range, you’ll come away feeling clearer, more confident, and ready to show up online in a way that feels good (and gets results).
USEFUL RESOURCES
Whitebee Digital Website
Whitebee Digital Instagram
Aggie Meroni LinkedIn
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
41min
July 08, 2025What goes into setting up your Amazon account (and listings) properly
Today, we’re diving into the nitty-gritty of setting up an Amazon seller account and doing it the right way the first time around.
I’ll explore the common pitfalls that can trip up so many new sellers, like rushing through listings and not optimising them for visibility. I share a real-life story of a brand that struggled for six months without making a single sale because they didn’t have a solid setup.
But don’t worry, I’ll guide you step-by-step through the essential actions you need to take, from choosing your seller plan to crafting compelling product listings. Plus, I’ve got a free Amazon Setup Checklist for you to grab, so you can keep everything on track without scrambling for notes while you’re multitasking!
MENTIONED IN THIS EPISODE
Download my FREE Amazon set up checklist: https://mailchi.mp/72c24952cf50/amazon_checklist

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
21min
July 04, 2025Building visibility and trust for your products - with Amber Taylor, Chomp
Today, we're featuring Amber Taylor, the founder of Chomp®, a multi award-winning children’s tableware brand supporting families with feeding essentials that bring more ease, style and magic to mealtimes.
Amber walks us through her entire product journey – from spotting a gap in the market during those early weaning days with her son, all the way through to launching on Amazon, tweaking her approach, and ultimately building a standout brand that's been seen on BBC One, featured by Stacey Solomon, and celebrated by Small Business Britain.
We talk about:
The step-by-step process Amber used to create and launch her hero product – and what she'd do differently next time
The research that helped her refine her idea (and avoid expensive mistakes)
Selling on Amazon – what worked, what didn’t, and how to know if it's the right fit for your product
How Amber has built credibility and brand trust through networks, awards, and authentic influencer marketing
The power of business communities – and her favourite (genuinely helpful) ones to join
Encouragement and advice for navigating the tough times and staying motivated

Amber doesn’t sugarcoat the challenges, but she shares them in such a generous, relatable way – this episode is like having a chat with a friend who’s been there, made the mistakes, and is cheering you on.
Whether you're feeling stuck, overwhelmed, or just curious about how others have made it work, this one’s a must-listen.
USEFUL RESOURCES
Chomp Website
Chomp Instagram
Chomp Facebook
Chomp TikTok
RECOMMENDED NETWORKS:
https://helpbnk.com/
https://buywomenbuilt.com/
https://smallbusinessbritain.uk/
https://www.theopaphitissbs.com/
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
41min
July 01, 2025Is Your Product Ready for Amazon? Let’s Find Out!
Today, we're diving into how to know if you and your product are ready to sell on Amazon.
Getting started on Amazon can be tricky, and I want to help you avoid the procrastination trap I fell into. I share some key signs that indicate you're ready - and how to tell that you're not quite there yet.
MENTIONED IN THIS EPISODE
Get my FREE checklist: https://mailchi.mp/72c24952cf50/amazon_checklist
How to stand out on Amazon, even if your product isn't unique: https://vickiweinberg.com/captivate-podcast/how-to-stand-out-on-amazon-even-if-your-product-isnt-totally-unique/
How to use the Amazon Fee calculator: https://youtu.be/Mso8UMYNCfo

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
16min
June 27, 2025Mastering Stock Management - with Anna Youngson
If you ever feel overwhelmed by stock decisions, unsure how much to order, or frustrated by cash tied up in products that aren’t selling… this episode is definitely for you.
In this super practical conversation, Vicki chats with merchandising expert Anna Youngson, founder of Majury Merchandising. Anna works with independent brands to help them truly understand what their stock and sales data are telling them – so they can buy better, sell more, and keep more cash in the business.
You’ll come away from this episode with:
Clear ideas for how to better forecast your sales and plan your stock accordingly
A fresh take on pricing strategies (including why it's OK to price differently in different markets!)
Smart ways to shift slow-moving stock – without slashing prices or harming your brand
What key numbers to track and how they can help you make better buying decisions

Whether you’re new to selling products or scaling up your range, this episode is packed with actionable advice that will help you feel more confident and in control of your stock.
USEFUL RESOURCES
Majury Merchandising Website
Majury Merchandising Instagram
Anna Youngson LinkedIn
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
44min
June 24, 2025What to do when you don’t know what to do next on Amazon
Selling on Amazon can feel like one long to-do list – and when you’re not sure what matters most, it’s easy to get stuck. In this June episode, I help you prioritise your next steps based on your goals, time and stage of growth. Whether you need a quick win or a longer-term strategy, this episode will help you move forward with clarity.
You’ll learn:
How to deal with the overwhelm of “too much to do”
Quick wins to build momentum
What to focus on mid- and long-term
How to know what matters now – and what can wait
Why having a clear plan is better than chasing trends

Mentioned in this episode
FREE Amazon audit checklist: https://checklist.vickiweinberg.com/audit

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
19min
June 20, 2025Building a Business Around Health - with Savanna Elliott, Allergy Defender
In this episode of Bring Your Product Idea to Life, Vicki chats with Savanna Elliott, co-founder of Allergy Defender—a business born from a terrifying childhood asthma attack and built into an Amazon bestseller.
Savanna shares the remarkable journey behind the product that changed her life—and is now helping thousands of families breathe easier. Find out how a personal need led to a groundbreaking, science-backed solution that treats the cause of indoor allergies, not just the symptoms.
Learn what it takes to create a product in a science-led, highly regulated space
Get practical tips on launching (and growing!) your product on Amazon
Discover how user-generated content and telling your story can drive sales
Why founder wellbeing matters just as much as the bottom line

Whether you’re creating your first product, thinking about selling on Amazon, or working on a game-changing idea that’s taking longer than you’d hoped—this episode will reassure, inspire, and equip you with plenty to take away.
Useful Resources:
Allergy Defender Website
Allergy Defender Instagram
LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Amazon Made Easy – Join Anytime
Amazon Made Easy is now open for enrolment – and the best part? You can join at any time. Whether you're just starting out or ready to scale your Amazon business, you’ll get instant access to expert guidance, practical resources, and ongoing support to help you grow with confidence.
https://vickiweinberg.com/membership/
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
49min
June 17, 2025Should you run ads if your listings aren’t converting?
Amazon ads can boost visibility – but if your listing isn’t converting, you’re just paying for more people to say “no.” In this episode, I explain how to assess whether your product page is ready for traffic, what to fix first, and how to use ads strategically (and profitably) when the time is right.
You’ll learn:
What Amazon ads can and can’t do
Why ads don’t solve deeper listing problems
Key signs your listing needs improvement before you spend on traffi
A checklist to help you prepare for effective advertising
How to use ads to grow – without wasting money

Mentioned in this episode:
Amazon Made Easy: https://vickiweinberg.com/membership/
How to write product listings that actually convert: https://player.captivate.fm/episode/2867148e-c3f0-48db-a946-79de4a79131a/
Why your Amazon product might not be selling – and what to do next: https://player.captivate.fm/episode/3b145f99-d9fc-49d7-a799-6be7303f0bdd/
Introduction to Amazon Ads: Tips and Tricks for Success: https://player.captivate.fm/episode/b8fceddc-0d0b-471c-9d5a-55a49fcd1814/

LET’S CONNECT
Join my free Facebook group for product makers and creators
Follow me on YouTube
Find me on Instagram
Work with me
Buy My Book: Bring Your Product Idea To Life
If you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/support
Mentioned in this episode:
Amazon Made Easy is now open
My membership, Amazon Made Easy is now open.
It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow.
Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community.
Find out more:
https://vickiweinberg.com/membership
membership
...more
9min

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

The podcast currently has 399 episodes available.

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Bring Your Product Idea to Life

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

Bring Your Product Idea to Life episodes:

FAQs about Bring Your Product Idea to Life:

How many episodes does Bring Your Product Idea to Life have?

More shows like Bring Your Product Idea to Life

The Diary Of A CEO with Steven Bartlett

The Product Boss with Jacqueline Snyder

My First Million

Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

The News Agents